Leading financial and real estate developer Siam Piwat Group has joined forces with Innocean, the Hyundai Motor Company’s world marketer, to develop world-class location projects.
The proper agreement, according to Mayuree Chaipromprasith, chairman of Siam Piwat’s Corporate Affairs and Communications, would reinforce both businesses while creating new global business possibilities.
According to Ms. Mayuree, the coalition will enhance business experiences, technology, creativity, and knowledge sharing.
She claimed that as a result of this partnership, both parties will be able to do in-depth consumer behavior studies to learn more about upcoming global business growth in addition to Thailand and South Korea.
Innocean is a worldwide organization that focuses on innovation, cooperation, and excellence in 23 countries, according to Lee Yong-Woo, president and world CEO of the company.
” We have been stepping outside of the box and accepting fresh perspectives and possibilities. The base of this international collaboration with Siam Piwat is inextricably linked to the shared goals of both of our businesses, he said.
” Siam Piwat has properly been a core developer of Thailand’s international destinations for years. The business has received recognition for its quality, inventions, and one-of-a-kind experiences. We will work together to achieve greater success, development, and limitless success thanks to our combined strengths, experience, a wealth of resources.
According to him, the partnership will result in the opening of two K Lifestyle stores, one at Siam Discovery called the” Boggle Boggle K – Ramyun Pop-up Shop” and another.
According to Siam Piwat, customers at this pop-up shop can sample the South Korean staple food ramyun( instant noodles ) while interacting with the fashionable Asian way of life.
The pop-up store may be open from June 24 through July 31 on the third floor of Siam Discovery. It is the first of its type in Southeast Asia. The other pop-up location at Siam Discovery may soon open.
The two pop-ups will serve as fresh tourist attractions for both Thai and foreign visitors.
According to Ms. Mayuree, the partnership will result in more options, increased business development, and a one-of-a-kind experience in the future.