PUBLISHED: 29 May 2024 at 04: 00
Thai food items are popular on international markets, but Srichanok Wattanasiri, a meal supplier, also needs strong support from state companies to get trademarks there.
Her corporation, Monty &, Totco, manufactures different Thai food items under the company Thai Choice. For more than four decades, it has been exporting cooking ingredients, including sauces, canned fruits, snacks, beverages and prepared- to- take meal kits, to 50 countries globally.
Ms. Srichanok, who took part in the Thailand- Anuga Asia 2024 show at Impact Muang Thong Thani, revealed that 70 % of her international trade amount comes from her clients in the Middle East and Europe.
She is currently looking for new businesses in the Latin American and African regions, claiming that pasta, coconut butter, and dipping recipes are anticipated to be well received there.
She said,” We would like to be the first to introduce Thai meal to a fresh business.”
The company even pushes healthier Thai products worldwide, including with lower- sodium sauce and lower- fat coconut milk.
She added that thanks to the assistance of the state firms, particularly the Department of Export Promotion, which consistently invites Thai food manufacturers to take part in global food expositions abroad, the future of Thai food exports is promising.
She said,” Indian food exporters would greatly benefit from additional assistance to help trademark registration in international territories.”
” In many countries, the mark enrollment process is quite challenging. Without solid support from the government, Thai meal companies risk losing business opportunities.
Sri Racha Sauce is a prime example of this, for which we lost the brand despite having a Thai origin. That should not occur once,” she said.
According to her, Thai Choice’s growth surged 35 % immediately after the end of the pandemic and an additional 10 % after that, largely due to the popularity of Thai food and the company’s investment in food innovation.
To satisfy consumer expectations for environmentally conscious food production, the company intends to phase out metal containers and use carbon-free colors for logo printing.