CHANGING MEDIA LANDSCAPE
During his speech, Mr Wong noted that the internet landscape has changed “dramatically” over the last 25 years.  ,
More foreign commentators are stepping up their Asia-based development as a result of the growing influence of Asia in world affairs, and new local broadcasters have also stepped up their offerings.
“CNA may , have had a earliest- mover , benefit, but the scenery has become more disputed”, he said.
However, he continued, it is the development of the internet that caused a larger shift.
News outlets may thrive for marketing revenues , with big companies such as Google and family business of Facebook, Meta, which are “very good” at market targeting. Additionally, they must compete for viewers ‘ attention with “everything from Netflix to TikTok.”  ,
” Television is being replaced by streaming. Newspapers outside are struggling. Mr. Wong remarked that “many major magazines are a shadow of their original self.”
This is mainly due to the availability of so much more competition online, powered by very innovative content creators, and distributed immediately to people around the world thanks to the internet and social advertising.
Mr. Wong made a point during his speech by highlighting the government-backed modern transformation trip Mediacorp and CNA took more than 20 years earlier.
He mentioned how much of these initiatives he had while working for the Ministry of Communications and Information changed as a result.  ,
This includes updating their online presence to appeal to fresh audiences and introducing mobile applications to speed up consumer delivery of news.  ,
According to Mr. Wong, “CNA is now one of the most popular apps in Singapore,” as well as the supply of both life and on-demand TV content and the launch of MeWatch.  ,
He also cited data analytics tools being developed to learn how consumers view online information to provide better insight to publishers.  ,
” Through these attempts, CNA has grown its approach, and increased its worth- contribute to advertisers. Coupled with your , efforts to offer effective and interesting content, CNA has managed to stay appropriate and to , maintain a higher- level of , people trust”, he said.
He claimed the team is fully committed and “determined to succeed” despite the” challenging journey” it takes to build on these foundations in order to perform even better.
In a highly contested and fragmented media landscape, there will be pressure to create click- bait, sensationalist content” just to attract eyeballs”.  ,
” You have to resist that temptation , and continue to maintain your , high standards. It is even more important for CNA to tell stories that bridge gaps, educate us of different perspectives, and ultimately keep our society together, he said, especially at a time when people everywhere increasingly identify themselves as narrow ethnic terms, living in echo chambers and creating their own” tribes”
” Crucially, you have to hone your craft to tell your stories well, and to create content that captivates and informs audiences, without comprising your commitment to truth and objectivity”, Mr Wong added.  ,  ,