- Users can purchase credits to pay for services on the platform
- News sites can monetise their services by publishing selected content
PubliCT.io, the public relations app that offers end-to-end PR services has launched its pay-as-you-go solution, thus eliminating the need for expensive subscriptions or startup costs to launch a publicity campaign.
In a statement, the firm said the platform is integrated with an e-wallet that enables users to purchase credits valued at US$0.50 (RM2.20) each which can be reloaded when required.
These credits are only deducted from the user’s account after a service is purchased on the platform.
PubliCT.io’s chief executive officer and founder, Manminder Dhillon (pic) said most PR softwares offer high monthly or yearly subscriptions which may not be beneficial to startups or smaller businesses.
“Therefore, the pay-as-you-go solution allows users to purchase and utilise credits based on their budget and requirements,” she added.
“For example, it costs one credit per email address, 100 credits to purchase a consultation session with a PR pro and less than 200 credits to secure one earned media placement,” Manminder said.
She added that the firm is confident that its all-new PubliCT.io will provide better value for its users whilst simultaneously providing it with a competitive edge.
In addition to that, the platform also rolled out the all new content marketplace where brands can now get guaranteed earned media placements in top tier news sites.
According to Manminder, brands often send out press releases hoping that it will be picked up, however, most often, these releases end up in some obscure site or are not published at all.
The content marketplace in PubliCT.io aims to empower brands to select the news sites and only pay once these press releases are published, via the deduction of credits, she added.
“On the other hand, news sites are able to monetise if they choose to publish the press release or content provided by the brands.”
“The model works perfectly as news sites will have complete editorial control by selecting the content that suits their requirements and yet monetise through the platform by providing secured editorial placements for brands,” Manminder said.
The process is straightforward and effective where brands can select which news sites to get their story published in, and news sites monetise if they choose to publish the content.
“It is a win-win for both the brand and the news site,” she said.
To date, PubliCT.io claims to have 300 regional partners in Southeast Asia and 3,000 media partners globally including the Associated Press that has wide coverage in the United States, Middle East and the Asian region.
Manminder said the user-friendly interface of the platform also helps brands to better streamline their PR campaigns by allowing multiple users to work and collaborate.
“Brands can connect with the right journalists using specific keywords, send out press releases, event invitations and pitches with just a few clicks. Publict.io also includes a media database of over 30,000 journalists across the region, enabling companies from startups and Fortune 500s to instantly get publicity,” she added.
“To date, we have helped hundreds of companies from startups to global brands who saw an average 10x return on investment in terms of PR value after engaging our services,” Manminder claims.
In addition, users can use the platform to hire PR consultants, professional writers and translators via its talent marketplace feature. Eventually the talent marketplace will be expanded further to have more global freelancers from the creative industry such as social media content writers, videographers, photographers, emcees and more.
“The vision for PubliCT.io is for it to ultimately become a one stop platform for all communications related services,” Manminder enthused.
The firm is in the midst of raising pre series A funding to fuel its plans for market expansion and tech development for additional features such as virtual press conference service and a communications talent marketplace.