SAP announces new leadership: Liher Urbizu to head SAP Southeast Asia as Verena Siow takes new APAC role
- In APAC, Siow will be in charge of sky growth and corporate business development.
- Urbizu will be in charge of SAP Southeast Asia’s strategy, operations, and user success.
Liher Urbizu has been named president and managing director for SAP Southeast Asia ( SEA ). Urbizu takes Verena Siow’s place as the Regional Business Suite Leader for SAP Asia Pacific ( APAC ), taking her new position. Both officials bring decades of experience to their positions, strengthening SAP’s continued commitment to client success and advancing its sky and AI development plan.
Urbizu will be in charge of SAP’s Southeast Asia business system, which includes Singapore, Malaysia, Indonesia, Philippines, Vietnam, Thailand, and emerging Indochina areas. He will concentrate on aiding local businesses in promoting the development of a modern economy that is fueled by AI, cloud, and data.
Urbizu has held a number of management positions at SAP, most just as APAC’s Chief Business Officer. He has worked for SAP for 25 years as a client, partner, and administrative. Among the significant roles are the world head of partner success service, the head of providers Asia Pacific &, Japan, the chief operating officer for Japan, and the team’s Managing Director, who led the team to several accomplishments and awards.
Urbizu stated in his remarks regarding his visit,” Southeast Asia was my career’s launchpad within the SAP ecosystem. I’m excited to return to lead this powerful market unit, which focuses on enabling our customers to use AI and SAP’s cutting-edge business software solutions to achieve tangible business results. I strongly believe that businesses of all sizes and sectors will be able to invent and prosper in the digital-first era by coordinating our technology with the region’s growth goals.
Southeast Asia is at the forefront of AI adoption, according to Simon Davies, chairman of SAP Asia Pacific. Verena Siow has made a significant contribution to SAP SEA over the past few years, and I’m confident that her remarkable leadership may help us perform our strategy and promote strong cloud momentum in the APAC region.
Urbizu’s broad leadership experience in Asia will be beneficial for the SEA team during its second phase of expansion. With a proven track record of leading high-impact clubs, Leder combines a thorough understanding of our clients ‘ evolving business needs. He will play a crucial role in accelerating our fog and AI initiatives as the new leader and managing director of Southeast Asia, making sure businesses in SEA can fully utilize SAP’s innovation to solve their most pressing company issues.
Verena Siow, who has worked for SAP for more than 13 years, leaves her position as President and Managing Director of Southeast Asia to be Regional Business Suite Leader for SAP Asia Pacific. She did lead cloud growth and corporate business development in her new position, focusing on ensuring a smooth experience for SAP’s cloud customers, from demand generation to renewals, in line with the company’s mission of delivering steady and extraordinary outcomes across all markets.
Siow remarked,” Over the past five years, the Southeast Asia team has demonstrated remarkable resilience and consistent success, anchored by our customers ‘ trust in SAP’s solutions and innovations. As SAP continues to offer the best cloud solutions of the future and expand its presence in Asia, I’m excited to bring my experience to the wider APAC region.
She continued,” I look forward to helping customers, both in Southeast Asia and across APAC, continue to accelerate innovation and add value to their transformation journeys,” she continued.