Matrade and Amazon sign Memorandum of Understanding to empower Malaysia SMEs to go global

  • MoU will increase, increase both parties ‘ cooperation which began in 2021
  • SME will get the help required to become Google retailers across the globe.

From left to right: Mohd Mustafa Abdul Aziz, CEO, MATRADE; Tengku Zafrul Tengku Abdul Aziz, minister of Investment, Trade and Industry; Reezal Merican Naina Merican, chairman, Matrade; Anand Palit, head of Amazon Global Selling, Southeast Asia

To strengthen the export capabilities of small and medium-sized enterprises ( SMEs ) in Malaysia, the Malaysia External Trade Development Corporation ( Matrade ) and Amazon have signed a Memorandum of Understanding ( MoU).

Under the contract, both parties will start the” Move International with Amazon and Matrade” effort, helping Indonesian brand owners and sellers seize mix- border business opportunities with Amazon Global Selling. This program helps businesses build worldwide, build global companies, and achieve Amazon’s hundreds of millions of active user accounts worldwide.

Businesses from all over the world can establish a global business, establish global brands, and gain access to Amazon’s hundreds of millions of active customer accounts.

Matrade and Amazon will work together to increase awareness and provide necessary information to Malaysian company owners and sellers regarding cross-border e-commerce. Amazon Global Selling will share insights and experience, help training workshops, and link businesses through the Amazon owner trip, including account register, product preparation, list, shipping, advertising, and more.

Additionally, they will share the success stories of Malaysian retailers in U.S. and EU stores to inspire other regional businesses. Additionally, Matrade will promote Amazon Global Selling’s training activities to relevant local entities, including businesses, authorities, and business associations, to foster greater participation.

The MoU, according to the parties, will strengthen and open up new opportunities for Matrade and Amazon’s collaboration, which first began in 2021. An in-person seller workshop, which attracted a lot of Malaysia sellers, was the most recent joint initiative, which took place in Kuala Lumpur in April 2024.

Reezal Merican Naina Merican, chairman of Matrade, expressed his delight in working with Amazon to advance Malaysian SMEs on international markets. He added that this MoU highlights the agency’s commitment to supporting businesses that use e-commerce to expand their global footprint. &nbsp,

” Together with Amazon, we aim to provide Malaysian SMEs with the essential tools, knowledge, and support to succeed in today’s competitive global marketplace”, Reezal said.

Meanwhile, Anand Palit, head of Amazon Global Selling in Southeast Asia, said,” We are strengthening our collaboration with Matrade to empower Malaysian SMEs to leverage Amazon’s global reach. Malaysian sellers are showing a growing desire to sell on Amazon to other countries. In fact, the number of new Malaysian sellers selling their goods abroad through Amazon Global Selling nearly doubled in the January to April 2024 period compared to the same period the year before.

He added that the MoU with Matrade will give Malaysian brand owners the tools, knowledge, and support they need to succeed as Amazon sellers across international borders.

Amazon continues to invest in logistics, tools, services, programmes, and people to foster the growth of sellers ‘ businesses worldwide. The company claims that more than 60 % of sales in its store are made by independent sellers, the majority of which are small and medium-sized businesses. &nbsp,

To date, the company has 23 stores globally and can ship products to customers in over 200 countries and territories.