- seeks to collaborate with local consultants to analyze the carbon footprint of the supply chain.
- Says it , has  , repurposed US$ 4.2mil , in excess inventories to 8, 000 houses
.jpg "The HOMA2u team together with ecosystem partners")
HOMA2u has raised US$ 1.5 million ( RM7 million ) in its Pre- Series A round. This money will be crucial to the company’s graphite decrease tracking initiatives and its growth beyond its home market, according to a statement from the market for restoration and interior design materials.
Committed to conservation as a primary business drivers, HOMA2u is reinforcing its economic commitment to achieve significant, tangible results. The company will work with regional qualified economic consultants to assess the carbon footprint caused by recycling overstock materials throughout the supply chain.  ,
Importantly, each sale of excess tiles saves about 16.42 pounds of CO2 per m², preventing removal and reducing the need for fresh tile production. According to the company, its coal decline is properly calculated using market standards and best practices. Also, it maintains a thorough and truthful accounting of its carbon footprint, establishes new industry standards, and grants natural certificates to the businesses it collaborates with.
HOMA2u claims that to date, it has repurposed over US$ 4.2 million ( RM20 million ) worth of overstock inventories to more than 8, 000 homes. It set out a goal to keep 7.5 million kg of carbon by the end of the year at the start of 2024.
Pennie Lim, i- founder and CEO of HOMA2u, said,” As HOMA2u commemorates its seven- month journey, it stands at the ledge of a fresh time, driven by innovation and sustainability. Our goal as a business is to reinvent the built environment’s business environment, but we are also aware of the positive influence we bring to the table. She continued,” The company is committed to expanding its offerings into high-growth regions like Taiwan and Japan, where attitudes toward ESG design are remarkably similar.”
She further stated that the company is committed to expanding its offerings beyond Malaysia and Singapore, particularly into high-growth markets like Taiwan and Japan, where attitudes toward Sustainable development are remarkably related.
Through its core online-to-offline marketplace offering of excess and financial renovation and building materials, as well as modern initiatives like its Yellowish Boxes, HOMA2u continues to advance with its local expansion plans. It has begun providing services to the Singapore market from its Johor Bahru department and plans to launch a physical presence there with the launch of its network of jobs and collaborations with well-known gamers in the built environment sector.
Quintessential to its growth strategy has been the create- up of the Pro habitat. With over 1000 inside designers, architects, suppliers, contractors, corporates and several other business players, Pro serves as the program for the community to mingle and profit from HOMA2u’s customized perks and value- adding services centred around its own marketplace offerings.
James Yeoh, co-founder and chief strategy officer of HOMA2u, emphasized the significance of the fundamental technical level generating the price creation, noting that HOMA2U is working on improving its corresponding and recommendation systems based on customer needs and wants.  ,
As we lead the charge of turning waste into valuable resources, he said,” This gives us information about our customers ‘ profiles, allowing us to further refine our value propositions to them.”
HOMA2u claims that it is well positioned as a first adopter to capitalize on growing consumer scrutiny of green building and renovation practices. Round economy mindsets have gained cadence naturally, ahead of regulator attention or duress, so, the company aims to consolidate the new ESG- focused landscape by agglomerating its industry networks, accumulated expertise, tech, and consumer trust.
HOMA2u has continued to advance into traditional industries known as monopolistically competitive or isolated oligopolies, according to Jeffrey Seah ( pic ), general partner at AFX. Sustainability is not merely a competitive advantage, but part of wider industry trends towards a circular economy” . ,
He added that the success of the business reflects both Lim and Yeoh’s mature business acumen and the size of the present market opportunity.  ,
The company’s true competitive advantage is derived from its foundations, which are synergized with AI-powered data analytics, which are the quintessential characteristics of the digital economy revolution. We look to both co- founders to scale HOMA2u across the region, bolstered by the wider business world’s maturing awareness of ESG”, Seah said.