- chooses past MiQ SEA managing chairman to lead APAC.
- Tasked with driving progress across APAC, focusing on Australia, SEA &, China
LoopMe, a leading technology company using artificial intelligence ( AI ) to enhance brand advertising performance, has announced continued expansion of its APAC operations. The business achieved a fully organic gross revenue CAGR of 40 % between 2018 and 2024 and, together with Chartboost, has now generated more than US$ 2 billion ( RM8.9 billion ) in gross revenue.
Entering a new phase of development, LoopMe is opening a local business, recruiting ability to help its development plans, and pursuing acquisitions to strengthen its position for 2025, the organization said in a declaration.
To support its APAC ambitions, James Parker ( pic ) has been appointed as the new head of APAC. Based in Singapore, Parker, previously managing director of Southeast Asia at MiQ, will generate business progress across APAC, with a emphasis on Australia, Southeast Asia, and the Greater China Region.
With a new business in Melbourne, LoopMe has likewise expanded its footprint in Australia. HS Shin has been appointed top sales manager, taking the opportunity to expand its customer base in Victoria and beyond. Also, the Sydney business has been strengthened with the appointment of Alicia Placer as revenue manager, who will concentrate on fostering growth with separate agencies and company holding groups.
This funding follows LoopMe’s subsequent acquisition of Chartboost, a mobile marketing and crowdfunding system. The merger brings ashore a group of mobile apps experts and cutting-edge systems, further solidifying LoopMe’s existence in the mobile application and gambling markets. By tapping into cellular in-app as a vital growth area for model marketing, the deal opens up new online opportunities.
The acquisition complements LoopMe’s Audience and Measurement platform ( AMP), launched last year after several years of development. AMP enables advertisers to build customized viewers using survey data, range them using LoopMe’s AI capabilities, and use assessment tools to monitor progressive company growth and conversions for campaigns of any length. In APAC, AMP is anticipated to increase development, with an emphasis on strengthening product integrations with regional company partners.
” 2024 has been important for our company, marking a new book in our development”, said Stephen Upstone, CEO and founder of LoopMe. ” Building on seven years of consistent healthy growth, we’ve seized a powerful M&, A chance to expand our development. Our development plans are largely based on APAC, and we believe there is a lot of potential for expanding regional growth opportunities.
” With Parker taking over as head of APAC, we are assured that our business in this region will continue to grow successfully. We enthusiastically welcome Parker, Shin, and Placer to the LoopMe team”.