Mr Jose Antonio Cipres, a research scientist at the AP Securities trading, said Jollibee’s most remarkable acquisitions were of Chinese-Filipino fast-food network Chowking and cooking restaurant team Mang Inasal.
Chowking had 162 trees when it was acquired in 2000, and that amount has now grown to 566, he said. And Mang Inasal has 573 businesses, away from 303 when Jollibee took over in 2010.
” Since its founding, Jollibee’s quest is testament to successful brand, resilience and a strong understanding of consumer choices”, said Mr Jonathan Ravelas, managing director of eMBM, which provides expert service.
He continued,” It is remarkable that Jollibee has grown from a small local business to a global player in the foods business.”
CONCERNS OVER Value
However Jollibee’s method of acquiring companies has never come without censure.  ,
According to Banderlipe, Banderlipe of De La Salle University, several customers believe that Jollibee’s companies may experience a decline in their food and service standards with a focus on generating higher profits.
” When the bread firm Red Ribbon was acquired, some loyal users complained about losing the’ liqueur-ish’ taste of the Black Forest pie that made Red Ribbon famous”, he said.
A tie-up with a major mall operator in the Philippines will allow the coffee beans and tea leaves to appear in 89 malls as shops, which Mr. Banderlipe described as a drop for devoted customers.
On CNA’s Instagram post about Jollibee’s merger of Tim Ho Wan, one person posted:” Good luck with the high-quality”!
Another responded:” Agree. Costs fluctuate, while food and service quality fluctuates.
According to Mr. Banderlipe,” Jollibee must concern itself to increase or maintain the quality of the products and service of the models it purchases.”
As Jollibee expands its brand portfolio, Jollibee did not respond to CNA’s issues immediately.  ,
STILL ON THE Fall
However, experts who spoke to CNA were convinced of Jollibee’s continuing progress, as it pushes towards its owner’s purpose to have 50 per cent of system-wide sales, which include owned and franchised stores, to travel from international company.
For the first nine months of the year, global operations made up 40.3 per share of system-wide income.
According to AP Securities ‘ Cipres, Jollibee was making corporate moves to expand its market share in various industries.
He pointed to another , new acquisition- of Compose Coffee Company in South Korea- which he said would soon increase Jollibee’s earnings, since the chain is successful.  ,
According to Prof. Gutierrez of the University of the Philippines, Jollibee could acquire Chinese, fast-food, or coffee shops.
Jollibee CFO Shin made a point during the media conference on Tuesday that the company had not yet entered some Southeast Asian markets like Indonesia and Thailand.  ,
Those remain opportunities for growth, he said.
The fried chicken restaurant chain, which saw an increase in same-store sales of 8.2 % in the first three quarters of 2024 compared to the same period last year, is still a major success.
” Jollibee… will always be the’ nightmare’ of the’ M ‘ brand”, said , Mr Banderlipe. ” (McDonald’s is ) the world’s number one, but not in the Philippines” . ,