- MarTech-driven e-commerce projected to reach US$ 7.88B by end-2024
- Both businesses are driving business growth through MDEC’s Wolf Programme
.jpg "Rene Menezes, president and co-founder of Involve Asia (1st from right) and Lim Pinn Yang, co-founder and CEO of Good Foodie Media (2nd from left) were panellists at the recent Endeavor Future Forum 2.0. (Picture credit: MDEC)")
The evolving integration of technology across a range of industries to stay ahead is what is driving the modern economy’s transformation. With Malaysia’s aim for the digital economy to contribute , 25.5 % to the nation’s GDP by the end of 2025, it underscores the crucial role of businesses including marketing technology ( MarTech ) and digital creative content in driving this upward trajectory.
The digital creative content segment alone generated an impressive US$ 1.2 billion ( RM5.6 billion ) in 2021 and the ecommerce sector, driven by MarTech, is expected to reach US$ 7.88 billion ( RM35.2 billion ) by the end of the year.
The Malaysia Digital Economy Corporation ( MDEC )’s national strategic initiative, which offers a myriad of enabling incentives for Malaysian businesses and Rakyat to play a leading role in the global digital revolution and digital economy, is a catalyst for the growth of these crucial digital economy segments.
The Founders Centre of Excellence ( FOX ) program, a bespoke program designed for specific businesses that showcase high-growth growth with the potential to become the next scaleup tech icons, has also been introduced in conjunction with the MD initiative. Important MarTech industry players, such as MD standing companies Good Foodie Media and Involve Asia, have been identified by MDEC as being at the forefront of the digital revolution and using their expertise to form and shape the online landscape.
The electronic economy is inventive
The expansion of information development during the pandemic opened up new opportunities for collaboration with in-demand designers. Through a varied approach that involves both publishers and articles creators, Good Foodie Media, a media company focused on food and cooking online content, has benefited from this synergy to assist brands promote their products. Consumer reliance on digital communication was further increased as a result of the pandemic, increasing Good Foodie Media‘s reputation as a reliable source of high-quality content.
.jpg "The team behind Good Foodie Media unwinding at their recent company annual dinner after a successful year (Picture Credit: Foodie Media)")
” During the epidemic, there were movements power purchases,” according to our advertising section. We changed our websites so that internet marketing could be implemented. In doing so, we were able to increase our profit and survive the challenging time. This has taught us to use our already-available tools in times of difficulty, according to Nicholas Lim Pinn Yang, co-founder and CEO of Good Foodie Media.
By properly integrating native consumer behavior with regional consumer behavior in the food and beverage sector, the system that seamlessly integrates articles with commerce has gained widespread support.
The platform has seen considerable success over the years thanks to the major success it has experienced since Lim’s founding in 2017 and several other co-founders since then. After receiving their first cash from an angel investor, they expanded into Kuala Lumpur, expanding from a 1, 000-strong fan base focused on the Penang cooking field to over 30 million users today.
With the major traction we had, we were able to rapidly rise up the ranks and gain access to Johor. He continues,” We therefore diversified our platforms to different verticals to meet people in different consumer demands, including Malaysia Homie, Bangkok Foodie, ChiHou, and Halal Foodie,” he adds.
” We’re working on creating a software program that seamlessly combines commerce and content with the goal of streamlining local consumer behaviour in the F&, B room,” according to our strategic hinge. With our 30 million-strong captive audience, we see this as a key opportunity to create an integrated experience that enhances engagement and drives growth in this sector” , , Lim said.
The second installment of Good Foodie Media’s advertising campaign, which partnered with Funding Societies, was launched in association with Maybank and PayNet in 2024. To time, Good Foodie Media has aided over 15, 000 MSME.
In the same year, MDEC gave Good Foodie Media the distinction of being a significant person in the country’s modern economy.
The online advertising market is on the rise.
The most popular online marketing and partner control program in Southeast Asia through the Squirrel program, Involve Asia, has revolutionized how brands and advertisers collaborate with publishers and influencers to create performance-based advertising campaigns. The platform has empowered over 500 brands to reach millions of consumers through its network of 400, 000 affiliate partners, driving a total transaction value of over US$ 1.5 billion ( RM6.7 billion ) since its establishment a decade ago.
” What sets Involve Asia off is its , commitment to transparency, performance monitoring, and data-driven insight, making it a trusted partner for organizations looking to expand their digital footprint across the place”, says Rene Menezes, president and co-founder of Involve Asia.
Backed by popular opportunity capital and private equity firms like 500 Startups, OSK Technology Ventures, and Bintang Capital Partners, the company has established a solid presence across Asia, with offices across six countries including Malaysia, Indonesia, and Thailand.
Last year alone, Involve Asia raised over US$ 10 million ( RM44.6 million ) in funding to fuel its expansion and product development. The company’s remarkable achievement led to a 150 % annualised growth rate from its beginning stages to pre-IPO success.
The potential of MarTech has been successfully used by Involve Asia to spur growth and spur innovation in digital marketing. By integrating sophisticated equipment, Involve Asia optimises strategy management, enabling detailed targeting and real-time efficiency analytics. These abilities have enabled the business to implement effective strategies that have constantly yielded higher ROI for their clients, including data-driven influence marketing campaigns and highly personalized affiliate programs.
Their creative thinking and creative use of technologies have not only provided thousands of SMEs with new opportunities, but they also established new standards for the environment. The MarTech and online innovative industries act as catalysts for a more diverse and robust digital economy in addition to being growth drivers. These companies are maximizing the full potential of these sectors with MDEC’s proper support, ensuring overall financial growth.  ,
These organizations are poised to remain at the forefront of the online business, supporting progress and enabling businesses to grow in an extremely competitive and technologically connected world as they continue to embrace and progress with the most recent developments in MarTech and electronic information.
For Malaysian online standing companies, MDEC offers a variety of programs. Work for this Malaysia Digital Status.