Pioneer Generation refers to those who were born on or before Dec 31, 1949, and became Singapore citizens on or before Dec 31, 1986.
Merdeka Generation seniors include those born between Jan 1, 1950, and Dec 31, 1959, and became Singapore citizens on or before Dec 31, 1996.
These discounts are valid for up to S$200 (US$149) per transaction per day, said FairPrice Group.
It added that these initiatives will assist people “amid stubborn inflation and the resulting unprecedented rise in the cost of living”.
Singapore’s core inflation had risen to 5.5 per cent in January and February this year, a 14-year high, before trending downwards. Core inflation came in at 3.3 per cent in October.
FairPrice Group had previously provided discounts during GST adjustments.
It did so during the introduction of the 3 per cent GST in 1994, the GST increase from 5 per cent to 7 per cent in 2007, and the recent increase from 7 per cent to 8 per cent this year.
Group CEO Vipul Chawla said: “Despite significant inflationary pressures, FairPrice Group remains steadfast in our commitment to alleviate the rising cost of daily essentials, particularly for the more vulnerable among us.
“It is clear that in the current economic environment, our customers are watching their spending more than ever.
“FairPrice Group will continue to work hard to help all in Singapore make every dollar count so as to maintain their quality of life and feed their families well.”