- Technique to help Indonesian firms recover, post-pandemic
- Improve Accenture’s ability to provide tech-brand experiences
Accenture has agreed to acquire Romp, a brand plus experience agency in Indonesia renowned for the creative talent and innovative services throughout branding, creative plus performance marketing.
This particular move will strengthen Accenture Song’s (formerly Accenture Interactive) capability to deliver creative plus tech-driven brand encounters for clients across Southeast Asia, the company said in a statement.
Rated as one of Indonesia’s top three creative and most inclusive agencies within 2021, Romp has strong local understanding and expertise in brand communications, design and digital operations.
It offers successfully transformed brands of all sizes and across industries, which includes Telkomsel, Indofood, Danone, Kimberly-Clarke Softex, Get, Google and Godrej.
Accenture said the intent to acquire Romp will enhance Accenture Song’s brand and marketing expertise, reinforcing its ability to assist clients embrace new frontiers such as the metaverse and become relevant, experience-led organisations.
The company said it also smartly aligns with the company’s business strategy to assist businesses in Indonesia capture opportunities in a post-pandemic economy that’s poised for substantial growth.
Its digital marketing market is the quickest growing in Southeast Asia and its e-commerce market is estimated to reach US$53. 7 billion (RM239. 8 billion) in 2025, Accenture said.
Thomas Mouritzen, Accenture Song’s Southeast Asia lead, mentioned “Accenture Song aims to be our clients’ go-to partner because they reimagine their company to achieve long-term development. ”
“Our deep understanding of consumers and businesses, combined with Romp’s exceptional brand capabilities, will broaden our capability to harness the continuing technology revolution regarding consumers and brands. ”
Divyesh Vithlani, mature managing director and Southeast Asia marketplace unit lead from Accenture, said, “Companies are increasingly aiming to tap artificial intelligence, data and technologies to drive creative content material.
“Romp’s expertise with Accenture’s scale will enable us to deliver this particular excellence in a way that’s unique to the region, ” he mentioned.
Founded in 2019, Romp’s team of more than a hundred and fifty people is behind breakthrough brand advertisments.
The award-winning team can join Accenture Track in Jakarta in order to jointly serve clients across consumer goods and services, telecoms and financial services industries and family-owned conglomerates.
Joseph Tan, Romp’s chief executive officer, said, “Joining Accenture Song may fully converge the brand storytelling that individuals love with Accenture’s tech innovation, allowing us to help the clients truly provide against limitless possibilities with global effect. ”