- 85 % of people think that personal decisions can have an impact on economic progress.
- However, just 1 in 10 people invest in clean industries.
According to study findings, customers in Southeast Asia are confident in their capacity to significantly impact the environment through their eating habits. Even though they couldn’t see how their actions affected the culture, the majority of respondents concurred that they still mattered.
4800 people responded to the” Invest in Our Planet” Earth Day 2023 Survey, with 800 of them coming from Vietnam, Singapore, Malaysia, Thailand, the Philippines, and Indonesia. However, the majority of respondents preferred private customer action to an investment strategy. A lifestyle change was the most popular strategy when asked which of many actions people could get to support economic sustainability, with investments in clean funds or securities coming in last out of a possible 7 options.
11 % of respondents in Southeast Asia actively invest in green projects, according to the survey. With the highest percentage of green investors at 17 %, Malaysia is leading the green finance movement among the nations surveyed, while Thailand has the lowest percentage at only 6 %. In the last two years, 70 % of respondents who have backed green investments have increased their allocation.
For those who do spend, concerns about protecting the environment for future generations were cited as the main justification for allocating money to the green field, with some guidance from financial advisors and income incentives already having a smaller impact on their choices.
However, 60 % of respondents said they were” somewhat confident” when asked to express their confidence in the performance and stability of green investments, with only 28 % stating that they are” very confident.”
The majority of respondents indicated that solar energy was their top priority, followed by waste management and clean transportation.
Positive environmental impact( 76 %), improved market stability( 48 %), regulations on green reporting, higher financial returns, and government incentives( 39 % each ) were cited by investors as the top factors that would influence their decisions to allocate more money towards green projects.
Milieu Insight, a company that specializes in customer research and data analysis, conducted the survey.