Born and elevated in Kedah, Malaysia, Ong is no stranger to animal save work. Her mother and father are active rescuers, and also have built their garage area to feed plus care for injured plus abandoned street creatures.
“It got me personally really curious… There are numerous street animals out there, but why do I still face the problem of adopting 1? I talked to a lot of my pet owner friends, and they told me to buy. But imagine if I don’t want to buy? ” Ong recalled.
STREAMLINING THE RE-HOMING PROCESS
Ong soon realised there was no “centralised platform” in the market to help adopters like her find a suitable pet.
“It’s an enormous chaos. People were making use of (non-regulated platforms) like Facebook, Instagram, WhatsApp and phone calls. Adopters that use platforms for example Gumtree and Carousel also run the risk of being scammed, as these platforms do not have an responsibility policy, ” stated Ong.
“To my surprise, no one was touching the particular digital space, ” she added.
As pet possession remains on the rise within Singapore , because of in part to more people working from home among the pandemic, shelters continue to experience lack of manpower plus resources. The main barriers to adopting a pet, said Ong, include the lack of a systemic and efficient tracking platform.
To address these spaces, Ong launched on the web app Pawtner within July 2021 in order to automate the use process, allowing customers to safely browse animal profiles on their fingertips.