Muslim inhabitants growth and rely upon halal-certified foods are creating new opportunities within the world’s halal market for Thai halal food traders, state exhibitors.
They were speaking from your 18th Malaysia International Halal Showcase (Mihas) 2022.
Mihas, organised by Malaysia External Business Development Corporation (Matrade) under the Ministry of International Trade plus Industry (Miti) through Sept 7–10 within Kuala Lumpur, is really a platform for Malaysian micro, small plus medium enterprises (MSMEs) to access halal market opportunities.
This year, more than 200 exhibitors from thirty-two countries participated in the showcase with more than 1, 200 booths. Of them, at least eight had been Thais. Some were invited by Malaysian Embassy in Thailand while others were asked by Malaysian providers.
The Department of International Trade Promotion under Thailand’s Commerce Ministry also put a wide range of Thai halal food items and products displayed.
Napaporn Charoenphak, managing director of NR Coconut Sugar Co Ltd, who exports coconut sugar to Malaysia, said she has been doing business with a Malaysian halal food importer who invited the girl to attend the event to market her products.
She said she applauded endeavours undertaken by the Matrade as it was giving Thai traders opportunities to explore the global halal food market post-Covid-19 outbreak.
She said she discussed to sellers plus buyers and discovered the demand pertaining to halal products and services amongst consumers from each Muslim and non-Muslim countries is higher. They were looking for brand new halal food and products for sale in their countries.
Pinyada: Attends matching session
“That’s why I see that there are still opportunities meant for Thais who actually want to do halal foods businesses because of the embrace global Muslim inhabitants, ” Ms Napaporn said.
According to Matrade, globalisation trends in commercialisation increases the demand for halal products and services amongst consumers from all walks of living. The increase in worldwide Muslim population provides reached 1 . 9 billion since this past year.
Mihas this year placed unique emphasis on helping nearby and international gamers look to innovation and sustainable initiatives.
Pinyada Kerdmongkon, managing director associated with Master Products Business Co, Ltd, who was looking for new business partners to develop her halal food ingredients and flavours business, mentioned she had met several international and Malaysian sellers in a business matching session at Mihas.
Prateep: Meeting specifications ‘not easy’
The girl said it was not her first time in the event.
She had attended Mihas several times and was able to see out good business companions. “Trust is essential for good relationships between sellers and buyers and I found that with this event, ” the lady said.
Prateep Apimahamangkang, director of Always Wealth Co Ltd, an exporter of canned fish, said the world’s halal market is looking for new halal food business providers.
Mr Prateep suggested, however , that Thai providers who want to do halal food businesses should be sure their products are usually of high quality and in range with halal standards and qualifications.
“That’s no easy task. These Muslim countries have a checklist for that, ” he said.
Datuk Mohd Mustafa Abdul Aziz, chief executive officer of Matrade, said there has been a significant rise in the number of Malaysian exhibitors including MSMEs taking part in Mihas because it was first organised within 2004.
Mr Mohd mentioned local exhibitors had increased 411% in just a year. Most were MSMEs and many relatively young.
“Halal industry is usually big industry. It really is an opportunity for Malaysian businessmen to explore worldwide markets. We motivate more micro, little and medium dimension companies to take benefit of the programme and activities organised simply by Matrade, ” he or she said.
“Now you [Malaysian companies] can’t focus on domestic markets because they are too small. For international companies, they are able to use Malaysia as a hub. This is a springboard to allow them to reach other markets within the region. The particular Asean market is certainly huge, ” the particular Matrade CEO stated.
Mohd: Halal is about cleanliness
Halal is about cleanliness through farm to table, he said. Everything is hygienic and consumers want to know the actual source is. Individuals should look at just how serious halal is within terms of complying with shariah law, he said.
“Now for us if you produce a halal product for example , about to catch just able to market the product to Muslim countries or non-Muslim countries. Look at Korea and japan, where the halal field is growing rapidly.
“Look with Japan when they prepared the Olympics within Tokyo last year. These people pushed the halal sector because they understood that they will be inviting Muslim people through all over the world. Looking for halal products, Japan is involved about the quality of halal products and their particular cleanliness.
“I think this is the advantage of halal companies why halal continues to be sought by a lot of countries, ” he said.
Mr Mohd mentioned the market in Philippines is huge along with 230 million individuals.
“We can help each other. A lot of countries would like to study from us in terms of the halal industry. There is not a lot difference in halal food products. Halal will be halal. If you adhere to shariah law, they may be safe to consume.
“If you visit the market [in Malaysia], you can see all the halal products. Basically they are the best. As I said, to get halal certificates through Malaysia’s authorities is just not easy. Halal is not just limited to food, but additionally services and Islamic finance, ” he or she added.