e-ConomySEA 2024 report: Malaysia’s digital economy to hit US bil in 2024

  • Online travel led sector growth with a 19 % increase, reaching US$ 8B GMV
  • E-commerce, M’sia’s leading online source grew 17 % to US$ 16B GMV in 2024

e-ConomySEA 2024 report: Malaysia’s digital economy to hit US$31 bil in 2024

Malaysia’s digital economy is set to reach US$ 31 billion ( RM138.48 billion ) in Gross Merchandise Value ( GMV) in 2024, marking a 16 % increase from 2023, according to the latest e-Conomy SEA 2024 report by Google, Temasek, and Bain &amp, Company.

Good growth patterns in all electronic sector are present.

Malaysia’s online business continues its development towards success while sustaining double-digit GMV development. The report shows deeper online membership, successful crowdfunding strategies, and healing in pandemic-impacted sectors as key drivers of this growth.

    Ecommerce: E-commerce remains the largest contributor to Malaysia’s digital economy, growing by 17 % to US$ 16 billion ( RM71 billion ) GMV in 2024. This development is attributed to the rising fad of picture commerce and the reinvestment of large platforms.

  • Online travel: Posting the fastest GMV growth among sectors, online travel expanded by 19 % year-on-year to US$ 8 billion ( RM36 billion ) GMV. In 2024, Malaysia’s strong growth in worldwide tourism is anticipated to exceed pre-pandemic levels. Spending on international travel has increased 330 % since 2020, with the Asia-Pacific place accounting for 38 % of outgoing expenses. Visitors from Southeast Asia ( SEA ) represent nearly half ( 49 % ) of Malaysia’s inbound travel spend, driven by enhanced air connectivity, strategic airline partnerships, and favourable exchange rates.

e-ConomySEA 2024 report: Malaysia’s digital economy to hit US$31 bil in 2024

]RM1 = US$ 0.22]

    Food delivery and carry: These sectors grew by 10 % from US$ 3 billion GMV in 2023 to US$ 4 billion in 2024, bolstered by recovering passenger demand and international travel. Ride-hailing sees increased competition with new participants and expanded services, while structured shipping options and membership plans are increasing revenue on meals delivery platforms.

  • The growth of Malaysia’s online media industry has been consistent, with its GMV projected to increase 10 % from$ 3 billion in 2023 to$ 4 billion in 2024, as a result of the growing demand for digital content, video games, and streaming services.
  • As a number of Malaysia’s online banks provide powerful features and are simple to accessibility, contributing to the rapid expansion of the DFS landscape, online financial services is on a roll. Digital wealth is expected to grow significantly, reaching an assets under management ( AUM) of about$ 80 billion by 2030, while digital payments are anticipated to increase by 5 % from 2023 to$ 172 billion by 2024.

e-ConomySEA 2024 report: Malaysia’s digital economy to hit US$31 bil in 2024

Malaysia to capture the AI option

Artificial Intelligence ( AI ) is reshaping Malaysia’s digital economy. The government’s commitment to responsible AI development through the Malaysia AI Roadmap 2021-2025 and the upcoming launch of the National AI Office ( NAIO ) underpins this transformation. The report identifies Malaysia as one of the top ten states globally for AI research interest, especially in training, advertising, and entertainment, with Kuala Lumpur, Putrajaya, and Selangor leading the way.e-ConomySEA 2024 report: Malaysia’s digital economy to hit US$31 bil in 2024

The demand for AI infrastructure may increase as more businesses use it to develop, increase efficiencies, and enhance customer experiences as well as to create new concepts. Malaysia invested$ 15 billion in AI network in H1 ’24 to meet this demand. According to the report, Malaysia’s existing data center capacity is 120MW, and it anticipates an increase of 5X over the next few years.

Malaysia has seized the AI possiblity thanks to strategic activities like KL20, which will support Malaysia’s startup habitat by promoting high-tech industries, obtaining tax exemptions for foreign investments, and providing$ 1 billion in federal funding for startups in Malaysia and the location.

We want to get a local hero for modern policies that are forward-thinking and transformative, encourage a regulatory environment that encourages scientific advancement, and foster cross-border collaboration as Malaysia assumes the Asean Chairmanship next year. The e-Conomy report serves as a powerful affirmation of our efforts and is not just a report, it is a testament to Malaysia’s enormous potential, according to Gobind Singh Deo, minister of digital, who was represented by Fabian Bigar, minister of digital, at the event.

” It is a call to action for all of us – the government, the private sector, and the people of Malaysia to collaborate and realise our nation’s full digital potential. Let us seize this opportunity and together, build a digitally empowered Malaysia that is prosperous, inclusive, and sustainable”, he added.

e-ConomySEA 2024 report: Malaysia’s digital economy to hit US$31 bil in 2024Meanwhile, Farhan Qureshi ( pic ), country director for Google Malaysia said:” We have been seeing a consistent strong growth of Malaysia’s digital economy and this year is another strong testament of the potential of Malaysia’s digital economy. With the region’s focus on AI, it’s encouraging to see the country’s leaders are putting AI and semiconductors in the country’s priority list”.

By empowering the local workforce with AI-ready skills and tools, we at Google are committed to further supporting Malaysia’s digital economy’s growth. We are committed to keeping Malaysia at the forefront of the digital age, he added, from funding scholarships for young people to develop AI-ready skills through Google Career Certificate scholarships to deploying Google Workspace for public officers.

Amanda Chin, partner, Bain &amp, Company, noted:” Southeast Asia’s digital economy thrives on double-digit GMV and revenue growth and a surge in profitability across sectors led by key players. Likewise in Malaysia, we see a healthy digital economy driven by e-commerce, online travel and digital financial services”.

” As the country’s DFS sector embraces digital disruption, new technologies such as AI are poised to accelerate growth. Businesses must move beyond experimentation and invest in fundamental elements in order to align AI initiatives with core business objectives to address real-world issues and create tangible value, strengthen AI talent, and create scalable, adaptable infrastructure for sustained growth, she added.

Geia Lopez, head of data, insights, and international growth at Google Southeast Asia, added:” Investments in AI and the growing interest in its applications signal a bright future for Malaysia’s digital economy. To maintain this momentum and foster trust in the changing digital landscape, it is important to prioritize digital security, though.

Click here to download the report.

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e-ConomySEA 2024 report: Malaysia’s digital economy to hit US billion in 2024

  • Online travel led sector growth with a 19 % increase, reaching US$ 8B GMV
  • E-commerce, M’sia’s leading online source grew 17 % to US$ 16B GMV in 2024

e-ConomySEA 2024 report: Malaysia’s digital economy to hit US$31 billion in 2024

Malaysia’s digital economy is set to reach US$ 31 billion ( RM138 billion ) in Gross Merchandise Value ( GMV) in 2024, marking a 16 % increase from 2023, according to the latest e-Conomy SEA 2024 report by Google, Temasek, and Bain &amp, Company.

Good growth patterns in all modern sector are present.

Malaysia’s online business continues its development towards success while sustaining double-digit GMV development. The report shows deeper online membership, successful crowdfunding strategies, and healing in pandemic-impacted sectors as key drivers of this growth.

    Ecommerce: E-commerce remains the largest contributor to Malaysia’s digital economy, growing by 17 % to US$ 16 billion ( RM71 billion ) GMV in 2024. This development is attributed to the rising fad of video commerce and the reinvestment of large platforms.

  • Online travel: Posting the fastest GMV growth among sectors, online travel expanded by 19 % year-on-year to US$ 8 billion ( RM36 billion ) GMV. In 2024, Malaysia’s strong growth in global tourism is anticipated to exceed pre-pandemic levels. Spending on international travel has increased 330 % since 2020, with the Asia-Pacific place accounting for 38 % of outgoing expenses. Visitors from Southeast Asia ( SEA ) represent nearly half ( 49 % ) of Malaysia’s inbound travel spend, driven by enhanced air connectivity, strategic airline partnerships, and favourable exchange rates.

e-ConomySEA 2024 report: Malaysia’s digital economy to hit US$31 billion in 2024

]RM1 = US$ 0.22]

    Food delivery and carry: These sectors grew by 10 % from US$ 3 billion GMV in 2023 to US$ 4 billion in 2024, bolstered by recovering passenger demand and international travel. Ride-hailing sees increased competition with new participants and expanded services, while layered shipping options and membership plans are increasing revenue on meal delivery platforms.

  • The growth of Malaysia’s online media industry has been consistent, with its GMV projected to increase 10 % from$ 3 billion in 2023 to$ 4 billion in 2024, as a result of the growing demand for digital content, video games, and streaming services.
  • As a number of Malaysia’s online banks provide powerful features and are simple to accessibility, contributing to the rapid expansion of the DFS landscape, online financial services is on a roll. Digital wealth is expected to grow significantly, reaching an assets under management ( AUM) of about$ 80 billion by 2030, while digital payments are anticipated to increase by 5 % from 2023 to$ 172 billion by 2024.

e-ConomySEA 2024 report: Malaysia’s digital economy to hit US$31 billion in 2024

Malaysia to capture the AI option

Artificial Intelligence ( AI ) is reshaping Malaysia’s digital economy. The government’s commitment to responsible AI development through the Malaysia AI Roadmap 2021-2025 and the upcoming launch of the National AI Office ( NAIO ) underpins this transformation. The report identifies Malaysia as one of the top ten states globally for AI research interest, especially in training, advertising, and entertainment, with Kuala Lumpur, Putrajaya, and Selangor leading the way.e-ConomySEA 2024 report: Malaysia’s digital economy to hit US$31 billion in 2024

The demand for AI infrastructure may increase as more businesses use it to develop, increase efficiencies, and enhance customer experiences as well as to create new concepts. Malaysia invested$ 15 billion in AI network in H1 ’24 to meet this demand. According to the report, Malaysia’s existing data center ability is 120MW, and it anticipates an increase of 5X over the next few years.

Malaysia has seized the AI possiblity thanks to strategic activities like KL20, which will support Malaysia’s startup habitat by promoting high-tech industries, obtaining tax exemptions for foreign investments, and providing$ 1 billion in federal funding for startups in Malaysia and the location.

We want to get a local hero for modern policies that are forward-thinking and transformative, encourage a regulatory environment that encourages scientific advancement, and foster cross-border collaboration as Malaysia assumes the Asean Chairmanship next year. The e-Conomy report serves as a powerful affirmation of our efforts and is not just a report, it is a testament to Malaysia’s enormous potential, according to Gobind Singh Deo, minister of digital, who was represented by Fabian Bigar, minister of digital, at the event.

” It is a call to action for all of us – the government, the private sector, and the people of Malaysia to collaborate and realise our nation’s full digital potential. Let us seize this opportunity and together, build a digitally empowered Malaysia that is prosperous, inclusive, and sustainable”, he added.

e-ConomySEA 2024 report: Malaysia’s digital economy to hit US$31 billion in 2024Meanwhile, Farhan Qureshi ( pic ), country director for Google Malaysia said:” We have been seeing a consistent strong growth of Malaysia’s digital economy and this year is another strong testament of the potential of Malaysia’s digital economy. With the region’s focus on AI, it’s encouraging to see the country’s leaders are putting AI and semiconductors in the country’s priority list”.

By empowering the local workforce with AI-ready skills and tools, we at Google are committed to further supporting Malaysia’s digital economy’s growth. We are committed to keeping Malaysia at the forefront of the digital age, he added, from funding scholarships for young people to develop AI-ready skills through Google Career Certificate scholarships to deploying Google Workspace for public officers.

Amanda Chin, partner, Bain &amp, Company, noted:” Southeast Asia’s digital economy thrives on double-digit GMV and revenue growth and a surge in profitability across sectors led by key players. Likewise in Malaysia, we see a healthy digital economy driven by e-commerce, online travel and digital financial services”.

” As the country’s DFS sector embraces digital disruption, new technologies such as AI are poised to accelerate growth. Businesses must move beyond experimentation and invest in fundamental elements in order to align AI initiatives with core business objectives to address real-world issues and create tangible value, strengthen AI talent, and create scalable, adaptable infrastructure for sustained growth, she added.

Geia Lopez, head of data, insights, and international growth at Google Southeast Asia, added:” Investments in AI and the growing interest in its applications signal a bright future for Malaysia’s digital economy. To maintain this momentum and foster trust in the changing digital landscape, it is important to prioritize digital security, though.

Click here to download the report.

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MediSun Energy raises US.75 mil seed round with Vynn Capital

  • MENA development and advancement of ionic energy innovation are the goals of Ambassador.
  • Tech&nbsp, can become critical for industries&nbsp, that require creativity in power management

A Singapore-based company with a focus on advanced osmotic ( blue ) energy technology, MediSun Energy Pte Ltd, has successfully secured US$ 8.75 million ( RM$ 39.1 ) in funding and established a strategic partnership with Southeast Asian venture capital firm Vynn Capital Sdn Bhd. The funding consists of US$ 5 million ( RM22.34 million ) in venture debt and US$ 3.75 million in equity financing, bringing the company’s valuation to US$ 44 million.

]RM1 = US$ 0.224]

The parties stated in a joint statement that this was one of the major investments made by the Mobility and Supply Chain fund of Vynn Capital, which was supported by some institutional investors in Malaysia and other local limited partners.

The money round, led by Vynn Capital, attracted many new buyers, including MOAJ Holding, a leading Royal investment firm, Frank Phuan, TNB Aura, a Singapore-based venture capital firm participating through its Scout Initiative, and Ciri Ventures, a weather tech-focused venture capital firm. In addition, MOAJ Holding has also pledged to fund a native joint venture by putting up up to US$ 30 million into Medisun’s Saudi Arabia company.

The collaboration aims to strengthen MediSun’s research and development capabilities and expand its development into the MENA area. One facility will be set up for load generation, the other for load production, according to MediSun.

Dusun Kim, Founder &amp, CEO of MediSun, stated:” At MediSun, we are dedicated to making the world green and better. Our zero-brine technology not only produces fresh, clean energy, but also benefits from a more lasting future. We will be able to expand our businesses and introduce our creative alternatives to new markets thanks to our new collaboration with Vynn Capital. We are committed to utilizing this opportunity to advance our goal of addressing the most pressing economic issues.

Victor Chua, Founding &amp, Managing Partner of Vynn Capital, added:” MediSun’s options are essential in solving water supply chain and lack concerns while achieving net-zero coal goals by reducing energy consumption. Over the medium word, we believe such systems can also be critical for various industries, such as freedom and business sectors, that require creativity in energy management. This is especially important given the tale that Southeast Asia and Malaysia play a bigger part in the renewable energy sector.

In addition to supporting MediSun’s development, Vynn Capital is constantly exploring different options and companies in important areas such as Singapore, Thailand, and Indonesia. This agreement places both businesses at the forefront of innovation and sustainability in the region because Southeast Asia’s liquid systems market is anticipated to grow significantly.

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Israel sees profit in Thai food nous

Israeli ambassador to Bangkok Orna Sagiv
Orna Sagiv, the Jewish ambassador to Bangkok,

According to Israeli Ambassador Orna Sagiv, Jewish food technology may support Thailand’s agricultural sector and up can advance global food security.

During the” Savor the Future of Food: Satisfy Your Hunger with Israel’s Innovation” event in Bangkok last year, Ms Sagiv emphasised Thailand’s status as the “kitchen of the world”, saying the country has been playing a major role in producing and supplying food for the global community.

She argued that Thailand’s robust agricultural sector will be vital to addressing the nation’s food crisis.

She said that Israel’s cutting-edge agricultural technologies and agricultural innovations did aid Thailand in expanding its own agricultural and food businesses.

She believes that Thailand and Israel could work together on food systems in a win-win condition.

Ms. Sagiv argued that Israel views Thailand as a gateway to Southeast Asia and the place in general.

This year has seen growing common interest between big Thai firms and Israeli companies, particularly in food technology projects, seeking answers for tomorrow, she said.

Jewish companies have little access to larger markets, but they do have limited access to them thanks to the development of their business management capabilities.

The Thai company food producers, on the other hand, have the knowledge, resources, and ability to market Jewish goods in Southeast Asian markets.

” The teamwork will make a solution, not only for two places but for the world in terms of food surveillance”, she said.

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Trump squeeze coming for vulnerably sandwiched South Korea – Asia Times

The Bank of Korea is often at the center of global financial discussion.

Despite Governor Rhee Chang-yong’s leadership, the team’s focus is on the US and Chinese economies’ respected markets and their respective markets, which are the two biggest imponderables for 2025.

Of program, Donald Trump’s returning to the White House ensures these two giants may meet, maybe creating a second unknown: a massive trade conflict the likes of which the globe has never seen before.

Rhee’s BOK is already on the spot thanks to local factors in Beijing and Washington, but both are already doing so. The chances of a US Federal Reserve rate cut at its policy meeting on November 28 are fluctuating, and they are decreasing day by day.

In any case, signs that US jobs growth may be slowing and that China’s home issue is continuing to cause depreciation support the case for a Fed easing walk.

Asian prices, meanwhile, is holding well below the BOK’s 2 % destination. According to the Korea Development Institute, a state-run think tank, “it appears that easing of monetary legislation through interest rate increases has been successful in reducing high prices since 2022.”

Yet Rhee’s selection is complicated by developments at home, especially near-record home loan amounts.

According to Ashok Bhundia, an analyst at the Institute of International Finance,” the central bank is in a difficult position where domestic demand is slower and inflation is below goal.” However, the decision is influenced by concerns about economic balance caused by high household leverage.

Bhundia’s bottom line is that “delaying the second level reduce will allow more time for evaluating the approaching US administration’s policy agenda and its possible impact on global trade, which had affect&nbsp, Korea’s growth and inflation outlook for 2025”.

As Trump 2.0 launches a 60 or more taxes on China, that plan may have a significant impact. And as Trump’s group slaps 20 % cover, across-the-board taxes on all products worldwide.

Trump’s government picks — including Robert&nbsp, Lighthizer, past and possible future business king — are mulling moves to degrade the dollar. This could be accomplished unilaterally by using aggressive currency market intervention or another” Plaza Accord” maneuver.

The dollar-yen pact that was used in this case was referenced in 1985. The top industrialized nations worked together to create it at Trump’s former hotel, the Plaza Hotel. Trump also wants to reduce the Federal Reserve’s independence, giving his White House influence over interest rate decisions. &nbsp,

Trump claimed in August that the Federal Reserve had “kind of gotten it wrong” in a number of ways. He continued,” I believe the president should have at least had a say, yeah. I feel that strongly. I think that, in my case, I made a lot of money. I was very successful. And I believe I have a better sense of instinct than those who would frequently serve as the chairman of the Federal Reserve.

More than a Group of Seven central bank, this is more typical of China.

Trump has previously mentioned avoiding paying the government’s debt. In 2016, while running for president the first time, Trump said this about US government debt:” I would borrow, knowing that if the economy crashed, you could make a deal. And if the economy was good, it was good. So therefore, you ca n’t lose”.

Remember that Trump filed for bankruptcy six times as a businessman. In light of trade tensions, the Trump 1.0 White House considered robbing Beijing of its debt. It is obvious why a financial earthquake of historical magnitude could result from the US national debt being twice the size of the Chinese GDP.

China, meantime, is juggling dueling crises in property, local government finances, high youth unemployment, rising in-person protests and weak retail sales. With all of this, Beijing now has a mix of both fiscal and monetary stimulus.

It’s a concern, though, that” China’s response to deflationary challenges remains cautious”, says Jonathan Garner, an equity strategist at Morgan Stanley. Even before Trump arrives, this will restore enormous trade conflicts.

How Rhee balances Korea’s current challenges with what’s to come in 2025 — whatever that might be — is an open question. And one that goes beyond the BOK headquarters ‘ decisions in Seoul.

Korea’s sizable, open and trade-reliant economy often serves as a weathervane for global inflection points. That’s why Korea’s” sandwiched” reality these days is raising more than a few red flags.

This predicament was arguably coined in 2007 by then-Samsung Group head Lee Kun-hee. At the time, Lee described Asia’s fourth-biggest economy as sandwiched between wealthy Japan and low-cost China.

Now, though, Korea is caught in the middle of something of a quadruple-decker sandwich. It’s squeezed between a Japan that’s raising rates, a China that’s slowing and an imminent” Trump trade” causing extreme dollar volatility.

Economists who are considering policy options concur that a case could be made for the BOK to ease next week but also that it should wait until January.

Recent Korean data, according to Capital Economics economist Shivaan Tandon, “was somewhat encouraging because it suggested that the worst is probably over for domestic demand.”

Others are less sanguine. Dave Chia, an economist at Moody’s Analytics, thinks soft third-quarter GDP results are” concerning and could lead to South Korea missing the BOK’s 2024 GDP growth target of 2.4 %”.

Seoul, though, must accelerate moves to batten down the hatches as the Trump vs Xi brawl begins. Korea Inc. will suffer significant collateral damage, despite China’s immediate immediate target.

A blanket global US tariff of 20 % would be disastrous for Korea, which generates 40 % of gross domestic product ( GDP ) via exports. Then there’s how the Trump revenge tour might imperil key Korean industries, not least autos.

Trump has threatened 100 % taxes on all Mexican-made vehicles. If Korean President Yoon Suk Yeol does n’t agree to big trade concessions, Trump might widen those levies to include Korean vehicles. Japanese autos, too.

In an effort to maintain the peace, Korea Inc. might try to placate Trump in the same way Japan did in 2017.

” If tariffs get raised, the first alternative firms can consider will be raising direct investment and on-site production”, Korean Trade Minister Cheong In-kyo tells Reuters. ” There are ongoing investments already, and there is a possibility that investment could accelerate, followed by an increase in US-bound exports by small and medium-sized parts manufacturers”.

Cheong emphasized that Seoul would increase efforts to foster trade diplomacy. ” We can only respond to the new administration’s policy”, Cheong noted. ” Nevertheless, we will make efforts for trade to remain smooth, with not only the United States but also China”.

In 2023, Korea’s trade surplus with Washington hit a record$ 44.4 billion, Seoul’s biggest imbalance anywhere. That’s unlikely to go unnoticed in Trump World.

With his approval rating&nbsp, around 20 % &nbsp, at the halfway point of his five-year term, it’s not clear how much latitude Yoon has to cave in to Trump’s demands for trade concessions.

And what if, as many believe, Trump’s real goal with tariffs is to force China into a “grand bargain” trade deal? On the one hand, if Korea can avoid the financial havoc that will come with a new trade war, that could be good for the country. A US-China deal might, on the other hand, leave Korea with no one to watch out for.

Politically, being left out of a US-China deal could be just as bad for Yoon’s support rate as the economic hit from Trump’s tariffs.

Then there are the ways China might retaliate, including driving the yuan lower. Apple, Walmart, and other important US companies could always be subject to a manufacturing tax from Xi.

Beijing could also dump&nbsp, large blocks &nbsp, of its$ 770 billion of US Treasury securities. Yes, China would be reborn as a result of the US debt yield surge. However, Xi might speculate that as Washington’s borrowing costs soar as the dollar falls, the US would lose more.

Korea— and the Kospi stock index — would be in the crossfire more than most export-driven economies. These dangers and other factors contribute to Rhee’s BOK staff’s potential dread of 2025. Yoon’s administration, too, as its lack of urgency in implementing vital reforms comes back to haunt it.

Unfortunately, Yoon is but the latest Korean leader to win power pledging a supply-side Big Bang only to fall short. &nbsp,

Over the last 15-plus years, Korean government after government got sidetracked by political squabbling and short-term concerns. Leader after leader turned to the BOK to repair economic flaws rather than rebalancing growth engines to increase competition and productivity.

If only Yoon’s predecessor Moon Jae-in had put some notable wins on the scoreboard to rein in the family-owned conglomerates, or chaebols, towering over the economy. Moon talked a great game of pivoting toward” trickle-up economics”, but achieved little.

The same went for Park Geun-hye, president from 2013 to 2017. Korea’s first female leader promised to build a more” creative economy” and reduce the economic power of chaebols.

She made a promise to make room for startups to start generating their own economic energy instead of going the way of the top. Park, too, achieved little.

Before her, Lee Myung-bak, president from 2008 to 2013, had his own bold plan to generate 7 % growth and make Korea one of the&nbsp, seven largest economies&nbsp, via disruptive reforms. It was all talk.

Korea ca n’t bring bold policies to level playing fields, boost productivity, empower women, and inspire young entrepreneurs to take bold risks in the last 15 years.

Despite all the excitement surrounding Korea’s startup scene, the chaebol-heavy business climate provides only limited economic support for businesses to grow.

Korea is currently dealing with an issue with its economy’s speed at the same time. China, for all its troubles, has been speeding up Asia’s economic clock — and increasingly so.

China continues to invest big in dominating the future of semiconductors, electric vehicles, aerospace, renewable energy, biotechnology, artificial intelligence, robotics and green infrastructure. &nbsp,

As China’s production capabilities increase, Korea is having a harder and harder time keeping pace with the region’s top export power and revamping its policy mix accordingly.

It’s not saying or articulating a precise plan for the moment if the Yoon administration understands this challenge.

Why Japan Inc. has such a difficult time adapting to rapidly changing global dynamics is if we overlook the fact that things are moving more quickly outside of its walls. Korea must do a better&nbsp, job keeping an eye on the time.

Seoul wo n’t waste a second when Trump and China are scheduled to invade Asia in two months.

Follow William Pesek on X at @WilliamPesek

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Fox companies Good Foodie Media and Involve Asia are driving the MarTech industry forward

  • MarTech-driven e-commerce projected to reach US$ 7.88B by end-2024
  • Both businesses are driving business growth through MDEC’s Wolf Programme

Rene Menezes, president and co-founder of Involve Asia (1st from right) and Lim Pinn Yang, co-founder and CEO of Good Foodie Media (2nd from left) were panellists at the recent Endeavor Future Forum 2.0. (Picture credit: MDEC)

The evolving integration of technology across a range of industries to stay ahead is what is driving the modern economy’s transformation. With Malaysia’s aim for the digital economy to contribute&nbsp, 25.5 % to the nation’s GDP by the end of 2025, it underscores the crucial role of businesses including marketing technology ( MarTech ) and digital creative content in driving this upward trajectory.

The digital creative content segment alone generated an impressive US$ 1.2 billion ( RM5.6 billion ) in 2021 and the ecommerce sector, driven by MarTech, is expected to reach US$ 7.88 billion ( RM35.2 billion ) by the end of the year.

The Malaysia Digital Economy Corporation ( MDEC )’s national strategic initiative, which offers a myriad of enabling incentives for Malaysian businesses and Rakyat to play a leading role in the global digital revolution and digital economy, is a catalyst for the growth of these crucial digital economy segments.

The Founders Centre of Excellence ( FOX ) program, a bespoke program designed for specific businesses that showcase high-growth growth with the potential to become the next scaleup tech icons, has also been introduced in conjunction with the MD initiative. Important MarTech industry players, such as MD standing companies Good Foodie Media and Involve Asia, have been identified by MDEC as being at the forefront of the digital revolution and using their expertise to form and shape the online landscape.

The electronic economy is inventive

The expansion of information development during the pandemic opened up new opportunities for collaboration with in-demand designers. Through a varied approach that involves both publishers and articles creators, Good Foodie Media, a media company focused on food and cooking online content, has benefited from this synergy to assist brands promote their products. Consumer reliance on digital communication was further increased as a result of the pandemic, increasing Good Foodie Media‘s reputation as a reliable source of high-quality content.

The team behind Good Foodie Media unwinding at their recent company annual dinner after a successful year (Picture Credit: Foodie Media)

” During the epidemic, there were movements power purchases,” according to our advertising section. We changed our websites so that internet marketing could be implemented. In doing so, we were able to increase our profit and survive the challenging time. This has taught us to use our already-available tools in times of difficulty, according to Nicholas Lim Pinn Yang, co-founder and CEO of Good Foodie Media.

By properly integrating native consumer behavior with regional consumer behavior in the food and beverage sector, the system that seamlessly integrates articles with commerce has gained widespread support.

The platform has seen considerable success over the years thanks to the major success it has experienced since Lim’s founding in 2017 and several other co-founders since then. After receiving their first cash from an angel investor, they expanded into Kuala Lumpur, expanding from a 1, 000-strong fan base focused on the Penang cooking field to over 30 million users today.

With the major traction we had, we were able to rapidly rise up the ranks and gain access to Johor. He continues,” We therefore diversified our platforms to different verticals to meet people in different consumer demands, including Malaysia Homie, Bangkok Foodie, ChiHou, and Halal Foodie,” he adds.

” We’re working on creating a software program that seamlessly combines commerce and content with the goal of streamlining local consumer behaviour in the F&amp, B room,” according to our strategic hinge. With our 30 million-strong captive audience, we see this as a key opportunity to create an integrated experience that enhances engagement and drives growth in this sector” ,&nbsp, Lim said.

The second installment of Good Foodie Media’s advertising campaign, which partnered with Funding Societies, was launched in association with Maybank and PayNet in 2024. To time, Good Foodie Media has aided over 15, 000 MSME.

In the same year, MDEC gave Good Foodie Media the distinction of being a significant person in the country’s modern economy.

The online advertising market is on the rise.

The most popular online marketing and partner control program in Southeast Asia through the Squirrel program, Involve Asia, has revolutionized how brands and advertisers collaborate with publishers and influencers to create performance-based advertising campaigns. The platform has empowered over 500 brands to reach millions of consumers through its network of 400, 000 affiliate partners, driving a total transaction value of over US$ 1.5 billion ( RM6.7 billion ) since its establishment a decade ago.

Rene Menezes, president and co-founder, Involve Asia (2nd from right) receiving the Malaysia’s Affiliate Marketing Pioneer Award from Amiruddin Abdul Shukor, head of Corporate Services of MDEC. (Picture credit: MDEC)

” What sets Involve Asia off is its&nbsp, commitment to transparency, performance monitoring, and data-driven insight, making it a trusted partner for organizations looking to expand their digital footprint across the place”, says Rene Menezes, president and co-founder of Involve Asia.

Backed by popular opportunity capital and private equity firms like 500 Startups, OSK Technology Ventures, and Bintang Capital Partners, the company has established a solid presence across Asia, with offices across six countries including Malaysia, Indonesia, and Thailand.

Last year alone, Involve Asia raised over US$ 10 million ( RM44.6 million ) in funding to fuel its expansion and product development. The company’s remarkable achievement led to a 150 % annualised growth rate from its beginning stages to pre-IPO success.

The potential of MarTech has been successfully used by Involve Asia to spur growth and spur innovation in digital marketing. By integrating sophisticated equipment, Involve Asia optimises strategy management, enabling detailed targeting and real-time efficiency analytics. These abilities have enabled the business to implement effective strategies that have constantly yielded higher ROI for their clients, including data-driven influence marketing campaigns and highly personalized affiliate programs.

Their creative thinking and creative use of technologies have not only provided thousands of SMEs with new opportunities, but they also established new standards for the environment. The MarTech and online innovative industries act as catalysts for a more diverse and robust digital economy in addition to being growth drivers. These companies are maximizing the full potential of these sectors with MDEC’s proper support, ensuring overall financial growth. &nbsp,

These organizations are poised to remain at the forefront of the online business, supporting progress and enabling businesses to grow in an extremely competitive and technologically connected world as they continue to embrace and progress with the most recent developments in MarTech and electronic information.

For Malaysian online standing companies, MDEC offers a variety of programs. Work for this Malaysia Digital Status.

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pitchIN launches Malaysia’s first equity crowdfunding-focused microfund campaign 

  • Provides high-growth opportunities for Angel and Advanced owners
  • Supports M’sia’s rely on other money for early-stage businesses

From left: Lai Kai Bin, head of Equity Crowdfunding, pitchIN, Sam Shafie, CEO and co-founder, pitchIN, Christopher Wong Zhi Yi, director and founding partner, Spartan Ives Capital, Marcus Tan Kian Han, director and founding partner, Spartan Ives Capital and Linx Yap Ling Sze, associate, Spartan Ives Capital

pitchIN, Malaysia’s digital fundraising and investment hub, has announced the launch of Malaysia’s first Equity Crowdfunding (ECF ) -focused microfund campaign by Spartan Ives Capital, a registered Venture Capital firm with the Securities Commission Malaysia, managing US$ 61.5 million ( RM275 million ) in Assets Under Management ( AUM).

The Spartan Elevation Fund, which offers high-growth expense opportunities with minimal capital commitments solely to Angel and Advanced investors, was highlighted in a speech by pitchIN. Previously, participation in a venture capital fund was limited to Sophisticated investors, requiring a minimum investment of US$ 56, 000 ( RM250, 000 ).

We’re combining cutting-edge systems with conventional investment strategies by establishing a novel and visible investment opportunity with the Spartan Elevation Fund. This microfund lowers the restrictions for investors, enabling them to back some of Malaysia’s most convincing high-growth companies led by visionary and hard-working companies”, said Christopher Wong, producer and founding partner of Spartan Ives Capital.

By connecting traders with the next generation of business leaders,” we believe this account will not only enable local businesses but also contribute to Malaysia’s economy’s economic growth,” he added.

The Spartan Elevation Fund invests in nearby businesses hosted on the pitchIN platform to promote development. The bank maintains the flexibility to look into and follow another high-potential ventures outside the pitchIN ecosystem despite its core strategy focusing on ECF investment opportunities. This approach enables a sensible investment strategy by combining adaptability to broader market opportunities with focused support for crowdfunding companies.

This ECF-focused microfund is a delight to be included on our system. This program demonstrates our commitment to enhancing trader access to high-potential startups”, said Sam Shafie, co-founder and CEO of pitchIN.

The VC handles this on their behalf, so the microfund plan not just allows Angel and powerful owners to create a diversified portfolio, but it also eliminates the laborious process of identifying investment opportunities. He continued,” This strategy gives investors a more smooth and effective investment experience while accelerating the growth of Malaysia’s innovative ecology.”

The introduction of the Spartan Elevation Fund coincides with Malaysia’s growing commitment to supporting entrepreneurial endeavors and providing other financing options for early-stage businesses. Traders can learn more about the bank on pitchIN’s system.

To explore more about the Spartan Elevation Fund, visit its campaign website at https ://www.pitchin.my/equity/spartan-elevation-fund

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Tech start-ups get extra funds

Money help drives billion-baht earnings

To help tech companies expand their start-up businesses for the upcoming season, the Ministry of Higher Education, Science, Research, and Innovation announced an increase of nearly 20 % of its tech account.

To honor its efforts to support emerging entrepreneurs by allowing them to incorporate research and innovations into commercial ventures, the ministry’s Technology and Innovation-Based Enterprise Development Fund ( TED Fund ) recently hosted TED Fund Grant Day 2024.

Supachai Pathumnakul, the agency’s permanent secretary and TED Fund chair, emphasised the agency’s commitment to fostering the market’s green self-reliance and profitability.

He said the department assigned the TED Fund to deliver students, recent graduates, and business companies with access to government money, allowing them to commercialise their research and innovations.

Prof Supachai said the shift aligns with the president’s medium-term and long-term plans for advancing the modern economy.

In 2024, the TED Fund has supported 264 jobs statewide with over 232 million ringgit in cash.

” TED Fund’s financial aid is not concentrated only in the country’s heart but is distributed across all areas”, said Prof Supachai.

Tipawan Vetchakarunyakorn, a director of TED Fund, mentioned the bank’s key initiative efforts for this year, including Startups for Startups, supporting startups with up to 2 million baht of money, and TED Youth Startup, which supports young entrepreneurs through funding programs like TED Youth Startup’s Ideation Incentive Programme and TED Market Scaling Up, which aid businesses ‘ domestic and international expansion.

The TED Fund’s aim for the next year is to support another 270 projects in 13 innovative sectors, with a budget of over 273 million baht, a 17.6 % increase.

According to Ms. Tipawan, the TED Fund’s investment in tech entrepreneurs this year has led to more than a billion baht being made for social and economic improvement initiatives.

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Five startups win MYCentre4IR-Bursa Malaysia ESG Innovation Challenge 2024

  • Supports necessity of innovation to fulfill conservation, business goals
  • Powered by UpLink, the World Economic Forum’s available development program

Winners of the MYCentre4IR ESG Innovation Challenge 2024 alongside corporate partners and guests, including Norman Matthieu Vanhaecke, CEO of Cradle Fund; Ellina Roslan, Senior Director MYCentre4IR, MyDIGITAL Corporation; and Muhamad Umar Swift, CEO of Bursa Malaysia.

The MYCentre4IR ESG Innovation Challenge 2024 on 7 Nov saw five innovative startups winning US$ 22, 344 ( RM100, 000 ) each in bridge funding to implement their proof-of-concept with their respective corporate partners.

The Challenge is a joint initiative by the Malaysia Centre for Fourth Industrial Revolution ( MYCentre4IR ) and Bursa Malaysia Bhd, seeking to find cutting-edge digital solutions aimed at enhancing the Environmental, Social, and Governance ( ESG) efforts of five Malaysian Public Listed Companies, namely CJ Century Logistics Holdings Bhd, Globetronics Technology Bhd, Malayan Banking Bhd, REDtone Digital Bhd and Sunway Innovation Labs ( representing Sunway Group ).

Launched on 1 Aug, the Challenge attracted local and international members, including from the United States, Sweden, Canada, India, Singapore and Namibia. 32 out of over 100 entries came from Malaysia.

The Challenge was powered by UpLink0, the World Economic Forum’s open technology platform, with access to a worldwide group of 80, 000 companies, owners, professionals and changemakers. Early-stage businesspeople are met by UpLink’s technology-enabled method, which creates an innovation ecosystem that causes good systemic change for both people and the planet.

]The World Economic Forum’s UpLink is an open technology program designed to connect companies, experts, and investors with the goal of tackling the world’s most pressing issues, including climate change, cultural injustice, and sustainable growth. ]

Our goal with this Challenge is to find fresh ideas and creative digital solutions to help businesses achieve zero carbon pollution or increase efficiency through approach technology, according to Adrian Marcellus, CEO of MyDIGITAL Corporation. It attracted over 100 entries from businesses across 30 nations”.

He continued,” Our problem is the first to be implemented via UpLink for the Southeast Asia area because of our affiliation with the World Economic Forum.”

Muhamad Umar Swift, CEO of Bursa Malaysia shared its part in this engagement. We are constantly looking to support innovative businesses that have the ability to record on the Exchange, which could potentially contain any of these businesses. To expand our investment market’s pipeline of diversified companies, we need to do this. Hosting this Challenge reinforces the importance of intentional efforts to engage on innovation in order to achieve a company’s conservation and business objectives, which are becoming increasingly important to investors from PLCs these times.

A board of 11 courts, which included representatives from Bursa Malaysia, MyDIGITAL Corporation, Cradle Fund, and each of the five participating PLCs, presented their innovative solutions during the Demo Day held at Bursa Malaysia as part of the final round. Five winners were chosen, with one winning option related to each of the five PLCs, as a result.

The RM100, 000 in gate funding for each success may be co-disbursed in phases by MYCentre4IR and Cradle Fund for the execution of the proof-of-concept pilot jobs. The companies will collaborate closely with their business partners, who will provide assistance and mentoring throughout the application phase of the year. The goal will be to achieve ESG outcomes and tangible process automation.

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Kuala Lumpur International Mobility Show 2024 returns for 10th edition

  • Potential freedom trends are exhibited at auto shows.
  • To have 70 attendees across 30, 000 square feet of exhibition area

Kuala Lumpur International Mobility Show 2024 returns for 10th edition

The Malaysia International Trade and Exhibition Center ( MITEC ) will host the 10th edition of the Kuala Lumpur International Mobility Show (KLIMS ) from December 5 through December 11, 2024. Nearly 70 exhibitors will take part in the event, which will be held over 30 000 square meters of exhibition space over two levels, thanks to the Malaysian Automotive Association ( MAA ).

This year’s design,” Beyond Mobility”, aims to highlight key developments shaping the future of the automotive market. The display will provide a range of vehicles, eco-friendly freedom solutions, and automotive engineering from different brands and service companies.

The Malaysian Automotive Association ( MAA ), led by Mohd Shamsor bin Mohd Zain, stated that KLIMS 2024 provides insight into transformative trends like electric vehicles ( EVs ) and environmentally friendly mobility solutions. We see a promising future for our electrical industry as a result of the Indonesian government’s continued commitment to sustainable and revolutionary mobility solutions, including policies supporting green technology and incentives for EV adoption.

Visitors can expect to see exclusive debuts from major brands including Perodua, Nissan, Toyota, Great Wall Motor, Kia, Morris Garage ( MG), and Mazda. The event will also have displays of exotic vehicles, unique designs, vintage automobiles, and die-cast vehicles.

KLIMS 2024 will offer attendees the chance to participate in a lucky draw with prizes worth US$ 55, 700 ( RM250, 00 ). A Perodua AXIA in Lava Red is the first prize, while the second reward is a Toyota Yaris 1.5G Limited in Platinum White Pearl with a 2-tone color scheme. The Malaysian Automotive Component Parts Manufacturers Association ( MACPMA ), the Malaysian Automotive Robotics and IoT Institute ( MARii ), the Automotive Federation Malaysia ( AFM), the Malaysian Automotive Component Parts Association ( MASAAM ), and other government and industry organizations support the event. The Malaysia External Trade Development Corporation ( MATRADE ) also supports it.

During the celebration, several partners will provide services, including AVIS Malaysia, which offers luxurious Vehicle experiences and shuttle services, and CARSOME, which offers on-site auto inspections and trade-in services.

For more information about KLIMS 2024, interested parties can visit https ://klims.com.my.

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