Girls Will Be Girls, All We Imagine as Light: How feminism, not Bollywood, drew global audiences to Indian cinema in 2024

Getty Images Kani Kusruti, Chhaya Kadam, Payal Kapadia and Divya Prabha pose with the Grand Prix Award for All We Imagine As Light during the closing ceremony at the 77th annual Cannes Film Festival on May 25, 2024 in CannesGetty Images

Smaller American women’s movies that told nuanced reports made headlines in the country and around the world in 2024 as Bollywood struggled to find its foundation.

In May, Indian filmmaker Payal Kapadia’s All We Imagine As Light made history by winning the Grand Prix at the Cannes film festival.

All We Imagine As Light has since grown into a giant of independent film, dominating both film festivals and the prizes scene. It has been recognized as the Best International Film by renowned organizations like the Toronto Film Critics Association and the New York Film Reviewers Circle. It has also picked up two Golden Globe nominations, including for Ms Kapadia as ideal producer.

It is also on several best films of the year list, including that of the BBC and the New York Times.

And it has organization.

Director Shuchi Talati’s coming-of-age drama Women May Be Ladies won two awards at the Sundance Film Festival. Kiran Rao’s Laapataa Ladies (Lost Ladies) spent at least two months on the top 10 list of Netflix in India and was picked as the country’s official Oscar entry (a controversial decision). Laapataa Ladies didn’t make it to the Academy’s shortlist. What did make it was British-Indian director Sandhya Suri’s Hindi film Santosh, which had been picked as the UK’s submission to the Oscars.

Is this unexpected burst of victory for Indian movies an artefact or a long-awaited change in global consciousness?

” It’s a culmination of both”, says film critic Shubhra Gupta, pointing out that these pictures were not “made overnight”.

For instance, when they first came up with the idea for the movie, Shuchi Talati, the chairman of Women May Be Ladies, and Richa Chadha, its co-producer, were both in college. ” They have been working on it for years”, Gupta says.

” It’s real serendipity that 2024 became the time these movies were released, igniting meetings together”.

Women May Be Ladies Kani Kusruti and Preeti Panigrahi in a scene from Women May Be LadiesWomen May Be Ladies

This advantageous position has turned out to be a visual dream. The global impact of these videos is rooted in their value and investigation of common elements like sadness, connections, identity, gender and endurance. These stories opportunity into lands unexplored by conventional Indian cinema with powerful female voices and unconventional female narratives.

In All We Imagine As Light, a picture made in the Hindi, Marathi and Malayalam language, three immigrant ladies in Mumbai manage emotion, endurance and human relationship. The narrative explores themes of isolation and the socio-political landscape, with particular attention to the examination of interfaith Hindu-Muslim relationships as seen with the character Anu ( Divya Prabha ) and her kinship with Shiaz ( Hridhu Haroon ).

Kapadia told the BBC that despite the females in her movies being financially independent, they also face restrictions in their private life, particularly when it comes to matters of passion.

” Love in India is very political,” according to me, and people seem to carry a lot of the alleged respect of the home and the safety of the class lineage. So it becomes problematic if she marries a person of a different race or church. For me, it is really a method to manage people and infantilise them”, she says.

Talati’s Women May Be Ladies explores female adolescence, rebellion and intergenerational conflict through the story of a 16-year-old girl studying at a strict boarding school in the Himalayas and her fractured relationship with her mother, Anila, who struggles with her own vulnerabilities and unresolved emotions.

” It is the kind of coming-of-age movie that we don’t do in India at all”, Gupta says. ” It looks at people from a very attentive, very nice gaze”.

It was never a part of American popular cinema, she adds,” the time when people could experience feelings with and without their body, minds, and without infantilizing the experience.”

Getty Images Sparsh Shrivastava, Nitanshi Goel, Aamir Khan, Pratibha Ranta and Kiran Rao attend the screening of film 'Laapataa Ladies' on February 27, 2024 in Mumbai, IndiaGetty Images

Laapataa Women, directed by Kiran Rao, did poorly at the box office, but it received positive reviews from people and critics. Ms. Rao, who was present at a BAFTA testing in London this month, expressed hope for a future wave of these stories, calling the current situation “really specific for women from India.”

A humorous comedy about two married brides who unknowingly get changed on a train due to their veils is her movie. It offers a sharp commentary on sexism, personality and identity functions, a shift from years of male-centred contemporary Indian movies.

After the screening, Bollywood star Aamir Khan, a co-producer of the movie, said,” Many of us who are very patriarchal in our thinking are often that way.” ” But we need to be understanding, at least try and help each other even to come out of this kind of thinking”.

The biggest surprise this year came from the UK, which selected the Hindi-language film Santosh, directed by British-Indian filmmaker Sandhya Suri, as its Oscar entry. Shot entirely in India over a 44-day schedule, it featured a largely female crew. Starring Indian actors Shahana Goswami and Sunita Rajbhar, Santosh was co-produced by people and companies across the UK, India, Germany and France.

The movie is essentially an Indian tale about violence against women, set as a tense thriller.

Goswami claims that Santosh and All We Imagine as Light’s success points to the fusion of borders and the expansion of film industries, opening up space for cross-pollination and exchange.

” We often think these Indian films require]specific ] cultural context, but they don’t. Any film driven by emotion will resonate universally, regardless of its origins”, she told the BBC.

Santosh Shahana Goswami in a scene from SantoshSantosh

Three of the films – All We Imagine as Light, Women May Be Ladies and Santosh – share one more common trait: they are cross-country co-productions.

Goswami acknowledges that this might be the future’s formula.

For instance, a French producer gives a film the chance to be seen by a French audience who might follow the producer or the wider film industry. This is how it becomes more globally accessible and relevant”, she says.

Even in Bollywood, some women-led films have had huge success this year. Stree 2, a horror-comedy about a mysterious woman battling a monster who abducts free-thinking women, was the year’s second-biggest hit, playing in cinemas for months.

On streaming platforms, Sanjay Leela Bhansali’s opulent Netflix series Heeramandi: The Diamond Bazaar, an exploration of the misogyny and exploitation in the lives of courtesans in pre-independent India, was among Google’s top-searched TV shows of the year.

Their success appears to indicate a growing appetite for these stories, and it shows how well-known movies can address pressing issues without sacrificing entertainment value.

Despite systemic difficulties, 2024 has highlighted the need for diverse stories and the global power of Indian female voices. The Indian film industry could benefit greatly from the momentum in order to gain wider distribution for its independent films and help to create a more diverse and equitable film landscape.

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Pikom champions Malaysian talent and innovation on the global stage

  • Achievements emphasize Malaysia’s various talent pool
  • Urges M’sian skill to add international competitions for entry, mentoring &amp, funding

WCIT 2024 Armenia. (Left) - Dr. Sharlene Thiagarajah, CEO of TM Research & Development with Loo Chuan Boon, COO of SIDEC. (Right) - Yanni Xinyan Ching, co-Founder  Entomal Biotech, Khairul Anwar Mohamad Zaki, founder, Pandai Education with WITSA chairman Dr. Sean Siah.

The National Tech Association of Malaysia, or Pikom, has announced that in 2024, Malaysian skills and firms have shown innovation and excellence. Through proper affiliations and involvement in prominent international competitions, the company has positioned Malaysia as a gateway of cutting-edge systems, innovation, and skill.

Alex Liew, president of Pikom, stated:” This is truly a testament to Malaysian businesses and people making ripples in the global technology industry. Pikom is pleased to give them the opportunity to thrive and be proud of their accomplishments.

At the WITSA Excellence Awards 2024 held in Armenia this history October, Malaysia achieved major successes, including:

  • Selangor Information Technology &amp, Digital Economy Corporation receiving the Digital Opportunity/Inclusion Award ( Public Sector ) for its impactful SME Digitalisation programmes.
  • For their mobile intelligent network diagnostic system, Telekom Research &amp, Development Sdn Bhd won the Digital Transformation of the Year ( Private Sector/NGO ) award.

Dr. Sharlene Thiagarajah, CEO of TM Research &amp, Development, expressed her delight in the accomplishment:” This medal reflects our determination to innovation and the transformational power of technology in driving the modern economy and solving real-world challenges”. She also emphasized the worth of WCIT 2024, calling it an amazing software to network with top international technology companies, display innovations, and advance capabilities.

The event even hosted the second WITSA World Cup, a world scale-up pitching competition for which Indonesian businesses Pandai Education and Entomal Biotech were nominated by Pikom after being chosen to win the top two places, defeating 14 other challengers from all over the world. This program provided great global market entry, mentorship, and exposure to business capital for participants. &nbsp,

Entomal Biotech’s Yanni Xinyan Ching commented,” Making it to the last two was a big win for Malaysia as well as for us. Malaysia’s rise as a major technology and innovation hub is evidenced by the recognition of our innovations on such a global scale. And we owe so much to the habitat that has nurtured us—our companies, coaches, and great give support”.

At the ASOCIO Digital Summit in Tokyo, Indonesian technical experts, agencies, and corporations nominated by Pikom were recognised with the esteemed ASOCIO DX Honours for their outstanding contributions to modern change. Award beneficiaries included:

  • Digital state award from the Ministry of Digital
  • Heitech Padu Berhad won the Heitech Padu Berhad Digital Government Award.
  • National Cybersecurity Agency ( NACSA ) – Cybersecurity Award
  • Glocomp Systems ( M ) Sdn Bhd – Cybersecurity Award
  • Malaysia Digital Economy Corporation ( MDEC ) – Public/Private Partnership Award
  • Cyberview Sdn. Bhd. – Smart City Award
  • Outstanding Tech Company Award from VSTECS Berhad
  • EdTech Award from PEOPLElogy Development Sdn Bhd
  • Ms. Catherine Lian of IBM – Women In Tech Award

These honors demonstrate Malaysia’s ability to use modern technology to advance both economically and socially.

In November, at the APICTA Awards 2024 held in Brunei, Malaysia’s contenders continued their successful run, with five firms securing top-three runs and two others earning Merit honours:

  • Winner of Artificial Intelligence Category: myQuickHR Sdn Bhd for HR Avenue ( AI-powered Talent Acquisition solution ).
  • Second Runner-Up for Digital Marketing/Advertising and Marketplaces: CARSOME.
  • Second Runner-Up for Agriculture, Supply and Sustainability: Meraque Services Sdn Bhd for Hybrid AGV- RACE.
  • Following Runner-Up for AI: NEXLAW AI.
  • Second Runner-Up for Senior Student Projects-Solutions: Wesley Methodist School Penang ( International ) for Read Right.
  • Merit for Senior Student Projects-Applications: Foon Yew High School for Obstacle Detection System.
  • Merit for Junior Student Projects: SJKC Yuk Chai for SmartCycle BioFuel.
  • These achievements reflect Malaysia’s different and powerful talent pool, spanning from primary school students to scale-ups, people organizations, and private organisations. Additionally, they highlight the country’s exceptional use of technology in resolving problems in the real world.

A 2025 Call for Action
As it looks ahead to 2025, Pikom invites Malaysian talents, businesses, and innovators to seize the opportunity to participate in global competitions. These platforms not only recognise excellence but also provide unparalleled access to international markets, mentorship, and funding opportunities.

The success of Malaysian businesses and talents on the global stage demonstrates the country’s leadership in technology and innovation. ” Pikom continues to be steadfast in its mission to promote Malaysia’s capabilities and encourage greater participation in international events,” Liew said.

Left to Right: Ong Kian Yew, Pikom, Wan Zailani, Heitech Padu, Stan Singh, ASOCIO chairman-elect, David Wong, ASOCIO past chairman, Catherine Lian, IBM, Anwar Udzir, deputy head of Mission, Malaysian Embassy in Tokyo, Ong Chin Seong, Pikom Immediate past chairman, Soong Jan Hsiung, VSTECS, Alex Liew, Pikom chairman, Kamarul Ariffin, Cyberview and Shafinaz Salim, Cyberview at the ASOCIO Digital Summit Tokyo

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MT Vasudevan Nair: Celebrated Indian author dies at 91

A renowned poet from Kerala, in the southeastern of India, MT Vasudevan Nair passed away at the age of 91.

Nair died in a doctor in Kerala’s Kozhikode city, where he was admitted a few days ago with breathing problems.

Apart from being a famous blogger, MT, as Nair was frequently known, was also an lauded film producer and writer.

Tributes have begun pouring in for the writer, who was considered the doyen of Malayalam-language literature.

Born in 1933 in Kerala’s Palakkad district, Nair was a voracious reader – though reading was not encouraged in his family – and began writing from a young age, with his work being published in magazines.

“Unlike other boys of my age I was not very interested in playing. There was only one game I could play alone – writing,” he once told Outlook magazine.

Nair began teaching math to kids in school after finishing her science degree. Eventually, he later accepted the renowned Mathrubhumi regular journal and quickly established himself as a writer and director with a number of books and little story choices, paper columns, memoirs, and travelogues to his credit.

Nair is credited with finding and publishing a number of emerging authors who later gained notoriety as an director.

Nair’s novel Naalukettu ( Four blocks ), about the decline of a joint family, won one of Kerala’s highest literary honours in 1959. Years later, he adapted the text into a television drama for the government-run Doordarshan route, winning a condition honor.

His book Randamoozham ( The Second Turn ), a retelling of the Hindu epic Mahabharata from the perspective of Bhima, is regarded as a classic of Indian literature.

He has won several awards throughout his career, including India’s highest intellectual dignity, the Jnanpith.

Nair, who also won numerous national and state awards, had a prolific job as a writer and producer in Malayalam theatre.

Oru Vadakkan Veeragatha ( A northern ballad of valour ), one of his best-known screenplays, was based in Kerala in the 16th century, where he retold a well-known folktale and upended notions of villainy and honor. The picture, with its powerful conversations and shows, is considered a classic in Malayalam theatre.

A new story line, Manorathangal, which adapted his short stories, featured greats from the southwestern Indian film industry for as Kamal Haasan, Mammootty, Mohanlal and Fahadh Faasil.

Malayalam actor Mohanlal, who acted in the series, called Nair” Kerala’s pride”.

“You can change the dialogues of any other films, but not MT’s, since those dialogues are essential to understand the essence of what is being conveyed,” he said.

In conversations, Nair had frequently talk about the books he was reading from around the globe.

In a tribute to the writer on his 90th birthday last year, MV Shreyams Kumar, the managing director of Mathrubhumi, wrote that Nair was always reading and rereading books.

” I’ve often thought about what potential years, myself included, really learn from MT. I believe it is attention. Whenever I see him, he is surrounded by books, entirely engaged, almost as if in prayer. The latest produces are always on his board, behind masterpieces by artists like Marquez”, he wrote.

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National Artist Khongsak Yuktasevi dies

Khongsak Yuktasevi, national artist, passes away peacefully on Wednesday at Rama 9 Hospital at the age of 81. (Photo: Cultural Promotion Fund)
Khongsak Yuktasevi, regional actor, passes away calmly on Wednesday at Rama 9 Clinic at the age of 81. ( Photo: Cultural Promotion Fund )

Khongsak Yuktasevi, a celebrated National Artist in Visual Arts ( interior architecture ), died peacefully on Wednesday at Rama 9 Hospital at the age of 81.

The announcement was made by Prasop Rian-ngern, director-general of the Department of Cultural Promotion.

Khongsak was globally renowned for his interior structural models, which included home areas, hotels, hospitals and classic buildings in countries such as Malaysia, Singapore, Kuwait, South Korea and China. He received the title of a federal artist in 2018.

Somewhat, he designed the interior of Bahrain’s imperial palace in the investment Manama and Singapore Airlines ‘ customer lounges.

Khongsak received his infrastructure education from Silpakorn University on March 15, 1943, where he studied Thai structures under the guidance of Prof. Phra Phrombhichitr.

His talent was soon recognized, leading to victories in architectural design competitions like the prestigious Association of Siamese Architects Under Royal Patronage ( ASA ) Book Cover Design Contest and the design of an exhibition building for a Red Cross Fair at Amporn Gardens.

Throughout his profession, Khongsak remained effective, focusing on designing world-class clinics, hotels and apartments. He also provided advice to aspiring manufacturers, offering his expertise to help them prepare for professional achievements.

Khongsak received numerous honors, including the Silpakorn University’s 2006 Exceptional Alumni Award and the Phra Phrombhichitr Award for bringing renown and acclaim to the college.

Details of the aristocratic funeral rites and related ceremonies may be made public by the Department of Cultural Promotion. In accordance with laws, Khongsak’s community will receive financial support and acknowledgment to honour his contributions to Indian art and architecture.

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Sequel to Mark Lee’s hit movie Number 1 to hit theatres this Chinese New Year

Number 2 may return Lee with director&nbsp, Ong Kuo Sin, who helmed the first video, as well as Malaysian professional Jaspers Lai.

Chow Chee Beng ( Mark Lee ), who was previously a manager, is retrenched and ends up working as a drag performer at a nearby drag club in the original Number 1. Henry Thia, a long-time partner, and actor Kumar were also seen in the film.

The film received two Golden Horse Award nominations for best leading artist for Mark Lee and best mask & beauty design for Raymond Kuek and Azni Samdin, both of whom won.

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Sega considering Netflix-like game subscription service

Sega Sonic, a blue mascot hedgehog cartoon character, running towards the viewer. Alongside him is an older version of Sonic, as well as Shadow, a black hedgehog character.Sega

Sega is considering launching its personal Netflix-like subscription services for video game, a maneuver which would expand gaming’s change towards streaming.

There are already a number of similar services available, including Xbox Game Pass and PlayStation Plus, where users pay a monthly payment to get a variety of names rather than to purchase them outright.

Sega’s leader Shuji Utsumi told the BBC for membership items were “very interesting”, and his company was “evaluating some options”.

” We’re thinking anything- and discussing anything- we never disclose best today”, he said.

Some in the business have expressed worry about the decision, but a source told the BBC that it could lead to gamers” shelling out more money” on various subscription services.

There are now many players in the area, with rivals like Nintendo, Ep, and Ubisoft all offering their personal membership plans. Never only Sony and Microsoft offer game subscriptions.

Getty Images Three Japanese men stand together smiling for a photograph at a film premiere. Behind them is a backdrop featuring characters in the Sonic movie. The three men are each wearing an item of clothing featuring Shadow the Hedgehog, who features in the film. Satomi and Utsumi have Shadow on a t-shirt as well as lapel badges, while Iizuka has a Shadow necklace.Getty Images

Now, different Sega games are available across many streaming solutions.

Depending on the functions and activities offered, the price these companies separately vary. For instance, Xbox Game Pass costs range from £6.99 to £14.99 a fortnight, while PlayStation Plus ranges from £6.99 to £13.49 a month.

Therefore, it may make financial sense for Sega for players who are paying subscription costs more than Sega’s competitors.

It might be interesting to those who primarily want to enjoy Sega games, but for everyone else it might lead to higher costs.

Rachel Howie, who channels her own game on Twitch and is known as DontRachQuit to her followers, said she was “excited and worried” about another subscription services.

She told the BBC,” We have so many subscriptions now that we find it very difficult to justify signing up for a new one.”

” I believe SEGA will undoubtedly have a key dedicated audience that will gain from this,” said one analyst.” The average player will rather choose this over a Game Pass.”

And Sophie Smart, Production Director at UK designer No More Robots, agreed.

What I’d like to see more than anything from Sega, she said, “is that this is a stage in a contemporary way, as a person whose primary console was the Sega Mega Drive.”

She questioned, though, whether Sega had created a competing subscription services, which would cause their titles to be taken off of rival services.

If so, it might indicate that consumers are spending more money on buying various registration service, she said.

Bringing Sega up

Shuji Utsumi spoke to the BBC ahead of the launch of the movie Sonic 3 on Saturday, after a year in which he oversaw the launch of Metaphor: ReFantazio, Like a Dragon: Eternal Wealth, and the latest Sonic the Hedgehog activity.

Unexpectedly, our talk began.

The very first thing Mr. Utsumi said to me sounded like it might have been wrong. The company, which dominated game in the 1990s and had a conflict with Super Mario and Sonic the Hedgehog, properly had lost its way.

” I want to create Sega really beautiful again”, he said.

He claimed that Sega had been focusing too much on its home achievements in Japan and needed to re-establish itself on a world stage, which may require expanding beyond its current size.

” Sega has been miraculously losing confidence”, he said.

” But why? Sega has a great RPG team, Sega has wonderful Firewall, Sega is a truly well-known company.

” So I was like, hey, now is not the time to get defense- but more insulting.”

He claimed that when he took over, the business was very concerned about controlling expenses, and that he wants to “introduce a rock and roll mentality” to gambling.

He agreed when I explained that Sonic the Hedgehog was a well-known Sega advertising tactic in the 1990s.

Getty Images A man playing Sonic the Hedgehog on a Mega DriveGetty Images

He said the firm now just had” make a great sport “in the line.

” The next one is going to be a very hard, very interesting activity that we are working on, “he said.

He did not say whether Sega was thinking about doing a sequel to the popular Sonic Adventure line.

” Sonic Adventure was kind of a game-changer for Sonic, “he said.

” When we release it, it should be fine, it should be amazing- we need to meet or even exceed people’s aspirations, so it takes some time.”

Fans have been clamoring for the return of the Chao Garden, a much-loved online animal associated with Sonic Adventure.

Mr Utsumi said” we’ve been talking about it”- but would not go into further detail, just that he could no” say too much about it”.

Sega’s potential

Mr Utsumi understandably talked up the agency’s successes this year, which have included winning many games awards with new Internet Metaphor: ReFantazio, made by the group behind the Persona collection.

But it hasn’t all been good for the company, with job cuts in March, and Football Manager 2025 being delayed to next year.

“It was a hard decision,” he said of the cuts which saw 240 people lose their jobs.

” But when you restore the effort, you have to make that painful decision.”

And he claimed that” a superior issue” had caused the Football Manager to be delayed.

” I mean, economically, even providing the match at an early stage can be the better choice.

” But we decided to keep having the superior degree- to keep that control”.

And he also mentioned how Sega’s time has evolved beyond gaming, with the release of the next Sonic the Hedgehog film on Saturday, which will mark its third year of film and television adaptations.

” I just saw the film- it’s so much joy. If that kind of pleasure continued, that would be wonderful.

Getty Images A photo taken at a film premiere, sees Jim Carrey standing beside a person in a giant fluffy blue Sonic the Hedgehog costume.Getty Images

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No quitting: Bollywood’s Aamir Khan wants to keep acting

Some of his movie address social issues in India, including those involving women’s rights in remote areas and the sports sector, as well as the toxic culture prevalent in higher education and those who have disabilities.

Khan has steadfastly rejected being restricted to a single genre of film or position. &nbsp,

” I’m happy to jump categories and, experiment with different kinds of stories. I like to astonish myself and my market”.

He has also been outspoken about his sorrow with his most recent performance in Laal Singh Chaddha and isn’t afraid to admit mistakes.

Forrest Gump’s 2022 American adaptation by Tom Hanks was a unique blip in Khan’s normally glowing critical reception.

” I’m not really happy with my last functionality, actually”, said Khan, adding that he thought he was very high-pitched in the position.

” I hope this one’s better”, he said of his upcoming film Sitaare Zameen Par, which he says is a” thematic” sequel to Taare Zameen Par, a drama about special needs education.

Despite winning lots of Indian movie prizes as well as India’s third-highest human prize, the Padma Bhushan, Khan also grounds his notion of success in the movie itself.

” Filmmaking is quite hard… telling a story through so many art forms which come together to form cinema”, he said.

” So I ask,” Has the film come to where we thought it would, and then I look at the script that we set out with?”

” And if we’ve reached where we wanted to, and we’ve made the picture that we set out to, then it’s a great relief”.

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How To Make Millions Before Grandma Dies makes it into Oscars shortlist, official nominations to be announced on Jan 17

Director Pat Boonnitipat of How To Make Millions Before Grandma Dies said the success of the video caught him off guard when he spoke to Singaporeans at a particular screening of it in June.

” People were telling me that the video, which is about a traditional Chinese relatives, will inevitably do well in a Mandarin-speaking state. But when it did well in Indonesia, I realised that the tale is universal”, he said.

The connection between a mother and her nephew is shared by everyone.

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Veteran actor Xie Shaoguang starring in Chinese drama Last Hurrah with Chen Hanwei, premiering in late 2025

Xie Shaoguang, a numerous Star Award winner, reportedly left the industry in 2005 to pursue Buddhism. He even ran an animal shelter and cooked at a vegetarian eatery in Malaysia while he was away.

” I was on a mission of moral revival. I was burnt out”, he said in a prior meeting with CNA Lifestyle.

Xie stated that when he was acting, playing all these heroes, and dealing with the feelings, it was a fine release, noting that the death of his household members played a role in his decision to leave. It helped me understand”.

But, work kept him from being completely in touch with himself.

” It affected my personal life. The crowd had state,’ Oh, you did a great job’, but I don’t think I did a very good work in my personal lifestyle… That’s when I found that a job is never everything”.

He stated in a previous interview that he made the decision to pursue acting after being encouraged by his former manager, who officially oversees Mediacorp’s The Celebrity Agency.

” Acting has always been my passion. She said,’ Since you’re excited about this, why don’t you appear backwards?'”

” I hope my timing is right”, he said.

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Turning waste into opportunity: Impact of Solewell’s sustainable footwear

  • At the third Major in Tech Innovation Awards, named the year’s pioneer.
  • Plans to expand eco-footwear under Solewell &amp, examine OEM alliances

Turning waste into opportunity: Impact of Solewell’s sustainable footwear

Rubber glove require increased without precedent as a result of the Covid-19 pandemic, but it also raised a serious economic issue. Malaysia, a major manufacturer of latex foam gloves, faced the astounding fact of an estimated 100 tonnes of sleeve waste being generated regular. These discarded boots, usually destined for landfills or incinerators, pose a major risk to both the environment and human health.

Enter Geomax Rubber Innovative Products, a revolutionary company tackling this issue head-on. They were named success of the Innovator of the Year class at the 3rd Edition of the Best In Tech Innovation Awards earlier this year for developing a pioneering method to recycle old rubber latex gloves into eco-friendly shoes. This was done through their product Solewell.

The Solewell alternativeTurning waste into opportunity: Impact of Solewell’s sustainable footwear

What was once a pricey waste issue turned into a useful tool thanks to the direct collection of fresh, rejected gloves from companies by Geomax Rubber. ” These factories pay to dispose of their abandoned gloves in landfills,” said founder and director Steven Ng Yong Beng ( pic ). ” By collecting the boots from them, they save money, and we gain access to raw materials. You may suggest that it’s a win-win”.

Using branded green tech, Geomax Rubber transforms the boots into eco-rubber materials, which are then moulded into heels for boots and safety shoes. ” Our company, Solewell, combines architectural features with economic responsibility”, noted Ng, who has more than 20 years of experience in the plastic business. The plastic retains its original power, freedom, and strength, while an added anti-slip style ensures better safety and performance.

The team takes pride in Solewell’s rigorous testing standards. ” Our anti-slip soles have been tested on a 30 percent slope coated with oil and water”, the forward-thinking founder shared. ” We’ve created the world’s first eco-sandal made from rejected nitrile gloves, and it’s both sustainable and safe”.

Challenges and triumphs

No small feat was involved in producing this eco-friendly product. The journey, which took two years, began even before the pandemic. According to the team, scepticism was a major hurdle. Nobody believed in us when we first thought about recycling old gloves into rubber products. People said it couldn’t be done”, they revealed.

Others attempted similar projects, but the finished product was unsuccessful. ” A lot of companies tried to recycle rejected nitrile gloves, but they couldn’t make it work. They put in a lot of money before coming to an end,” they continued. The challenge was to use a high percentage of gloves that had been rejected in our products. Initially, we aimed for 60 percent rejected gloves and 40 percent rubber. Today, we’ve achieved 99 percent recycled material”.

Geomax's eco bootsDespite the lack of initial funding, machinery, and expertise, the team remained undeterred. ” We overcame every obstacle by preserving our focus on our objective.” And even now, we’re continuously improving the product”, Ng said.

Market response

The market response has exceeded expectations. ” The feedback has been incredible”, the team shared enthusiastically. ” Customers love the fact that it’s a green product, but they’re even more impressed by its quality. Some even claim that anti-slip technology has saved lives.

The demand for Solewell’s eco-footwear continues to grow, with customers returning for more products and supporting the company’s mission to expand. ” People want to see us grow further. That’s been really encouraging for us”, they said.

Looking ahead

Looking to the future, Geomax Rubber plans to scale its operations and expand globally. ” There’s so much waste available every month, but we’re currently only using less than 5 % of it”, they revealed. The business wants to expand its line of eco-footwear and look into partnerships for OEM products.

They shared that” we want to reach both the local and global markets.” The growth potential is enormous, and Geomax Rubber is determined to be the innovator of sustainable technology.

Geomax eco safety shoesA greener tomorrow

Geomax Rubber has not only addressed an environmental issue but also developed a business model that exemplifies sustainability and innovation by turning waste into opportunity. ” This is more than just a product, it’s a statement about how we can tackle environmental challenges creatively and responsibly”, Ng emphasised.

Their journey serves as a powerful illustration of the transformative power of green technology, demonstrating that even the smallest steps toward sustainability can produce a more prosperous, green future.

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