The company added that it has made” significant changes to optimize the speed of advertisements within the user program and reduce interruptions the seeing experience.”
The company has partnered with branding software Magnite and Hoppr to begin offering regional advertisers access to its “premium TV inventory,” according to an online report from Campaign Asia, which carries journal content on the marketing- communications industry.
This agreement will give advertisers access to “premium areas” on Star Hub’s TV list guide, activating ads only when consumers deliberately use the remote control.
To improve the accuracy and effectiveness of marketing campaigns, the report stated that advertisers will also be given detailed data, targeting capabilities, and efficiency insights about the households using the ads.
StarHub noted that the TV Box software updates included” an even more resilient system that minimises system disturbance during high traffic times, improved speech assistant, better graphics in the customer interface, and more.”
We are working closely with these users to resolve any issues they may have with the update, including providing seamless integration.
Paying employees are” Blindsided” ( )
The uproar prompted one StarHub customer, 49- year- old Alfred Siew, co- founder of technology website Techgoondu, to write a commentary on his experience with the update, including the” slow interface” and advertisements.  ,
In the , article, he wrote that being forced to sit through ads made paying customers feel like “freeloaders”.  ,
” Excuse me, you’re talking to paying customers”, he wrote.  ,
” This does not include using Spotify or Netflix for free.” Additionally, we are not using a pirate Android box to stream illegal English Premier League games, which StarHub is so keen to educate users against.
Mr. Siew claimed when contacted by TODAY that he found these ads to be “very annoying” and that StarHub had blinded him because he had not been informed about this unexpected change in user experience.
” You cannot do anything. You must wait a few seconds to watch it before you can try opening another app, according to Mr. Siew, adding that the current user experience is “difficult to accept”, especially for a paying customer.  ,
” ( Star Hub ) did n’t explain or tell anybody that it would do this… and I do n’t even know whether we’ve consented to it”.
In its response to TODAY, StarHub said that , customers were notified of the update through SMS notifications. The SMS also included a link to a more in-depth page of frequently asked questions on its website as well as instructions on how to install the update.