Prime Ressortchef (umgangssprachlich) Prayut Chan-o-cha plus government officials upon Friday came out in defence of the Workplace of the Prime Minister’s spending on advertisements, after it was ranked thirteenth out of 20 organizations for most ad spending in the country according to a current poll by US-based research firm Nielsen.
The particular spending was for producing awareness on several issues and most of the funding goes to the Government Public Relations Department (PRD), Gen Prayut told reporters at Authorities House on Fri.
With all the survey indicating that the top Minister’s Office’s advertisement spending was higher than online shopping platform Shoppee, which was ranked 14th, Theerapat Prayurasiddh, long lasting secretary at the Primary Minister’s Office, said the government is now looking at the research firm’s information collection and other agencies involved in the poll just before providing further clarification.
Mouthpiece government spokeswoman Rachada Dhnadirek said Nielsen’s rankings may be depending on general ad spending, which did not reveal the actual expenses of government agencies.
The lady said the Prime Minister’s Office is also in charge of 17 agencies, such as the PRD, the Office from the Consumer Protection Table, the Secretariat to the Prime Minister, this Bureau, the Office from the National Security Authorities (NSC), the Office from the Council of State, the Office of the Civil Service Commission (OCSC), the Office of the Nationwide Economic and Interpersonal Development Council (NESDC) and the Office of the Board of Expenditure (BOI).
“Public relations costs of government companies must be thoroughly analyzed to ensure that they are appropriate and follow appropriate procedures, and every thing must be transparent, inch said Ms Ratchada.
PR spending has increased because Thailand will sponsor the Asia-Pacific Economic Cooperation (Apec) community forum this year, she added.
Upon Wednesday, Nielsen released insights on the biggest 20 advertisers plus industry spenders throughout the first half of 2022 across key media in 10 marketplaces in Asia Pacific.
Arnaud Frade, Mind of Commercial Growth to get Nielsen Asia-Pacific said: “In today’s complicated and crowded media landscape, audiences get access to more content across more platforms than in the past. To stay ahead, companies need reliable marketing intelligence to develop effective media strategies and differentiate themselves off their competitors.
“According to Nielsen’s ROI Statement, media spend must be between 1% and 9% of income to stay competitive. It is very important for marketers to carry on to turn to Nielsen Ad Intel with regard to quality intelligence, to differentiate themselves through the competition and to carve out the best path forward for their brand or even media property, inch Frade added.
The particular rankings of top 20 ad spenders in Thailand:
1 Unilever (Thai) Holdings
2 Nestle (Thai) Ltd
3 Procter & Gamble (Thailand)
4 Mass Marketing Co Ltd
5 Mono Buying Co Ltd
6 Coca-Cola (Thailand)
7 Tri Petch Isuzu Sales Company Ltd
8 Toyota Engine Thailand Co Limited
9 GMM CJ U Shopping Co Ltd
ten Colgate-Palmolive (Thailand) Limited
11 Lazada Co Limited
twelve Reckitt Benckiser (Thailand) Co Ltd
13 Office of the Prime Ressortchef (umgangssprachlich)
14 Shopee (Thailand) Co Ltd
15 L’Oréal (Thailand) Ltd
16 Beiersdorf (Thailand) Co Ltd
17 Bangkok Broadcasting & TELEVISION
18 Suntory PepsiCo Beverage (Thailand) Co Limited
nineteen RS Mall Co Ltd
20 Unicharm (Thailand) Co Ltd