Japan’s popular thrift retailer 2nd Street to open first Singapore outlet at 313@somerset in April

Japan’s well-known utilize buy 2nd Street is set to open its first store in Singapore at 313@somerset in end-April, with over 22, 000 customized prudence parts from Japan.

The 6, 198 sq ft channel may extend from units B1-23 to 34, replacing garments keep Pomelo, which formerly occupied that space in the mall. It does start regular from Monday to Sunday, 11am to 10pm.

With 881 shops in Japan and almost 1, 000 businesses international including 48 in the US, 23 in Malaysia, 38 in Taiwan, four in Thailand, and one beginning in Hong Kong, 2nd Street offers a wide range of second products including clothing, bags, equipment and household goods.

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Philippines: EDSA, Marcos Jr and the risk of forgetting – Asia Times

Every February 25, the Philippines commemorates the EDSA People Power Revolution—an function that toppled a dictator, restored politics and became a worldwide mark of quiet weight.

In 1986, thousands of Filipinos from all walks of life took to the streets, driven by a shared desire for shift. They came armed not with arms but with confidence, prayer and perseverance.

Clad in golden bows and carrying necklaces, they faced down tank and troops, their chants echoing through the money. The action was a testament to the resolve of regular people to free their country from autocratic rule.

This trend did more than just reduce a tyrant; it also established democratic institutions, reinstated free votes, and promised a government that was accountable to the people.

Beyond the Philippines, it sent a strong message that could help other countries fight tyranny. The uprising’s violent character established its place in history, demonstrating that a change may be achieved without using force.

However, as the centuries passed, the strong energy that again filled EDSA has waned. The roads that were once crowded with activists have become less noisy. The annual ceremonies persist, but with a visible reduction in cooperation.

Although the People Power Monument is still in use, its supporters are declining as a result. The recollection continues, but it has lost much of the fervor and intensity that were present in the period immediately following the trend.

The irony of the EDSA memorial has since become unfathomable: the state that recognizes it is now led by the deceased family.

President Ferdinand” Bongbong” Marcos Jr., the son of the late tyrant Ferdinand Marcos Sr., is in charge of a country that previously rejected his father’s rule in an unprecedented show of social power.

Since Marcos Jr. became president in 2022, his administration has veered cautiously to the EDSA memorial. The current government has chosen to follow a more subdued strategy than previous administrations, which included holding huge events, making strong statements, and yet holding wreath-laying rites at the People Power Monument.

Official claims acknowledge the time, but they lean on topics of “unity” and “moving ahead”, avoiding direct references to the republic’s value.

In fact, Marcos Jr. actually removed February 25 from the roster of national holidays in 2023.

Proclamation No. Conspicuously omitting EDSA People Power as a unique non-working trip, 368, which downgraded its significance in the regional calendar.

Despite the negative people effect, it remains the same this time, as Proclamation No. 727 declares EDSA a unique working vacation. This move farther signaled the president’s silent effort to push EDSA into the history of national consciousness.

This shift in tone is not sudden. It reflects the difficult balance of a Marcos president, which allows acknowledging EDSA without supporting its fundamental message.

After all, to fully accept the significance of EDSA would mean to forgive the Marcos family’s history mistakes, which they have consistently dismissed or blatantly denied.

A government that regards EDSA as a traditional event but does not reconfirm its aspirations is a paradox that defines the current political climate.

But is simple confirmation enough? Or does reducing EDSA to a program, depoliticized event diminish its real meaning?

Eroding EDSA’s tradition

Celebrations are more than just ceremonies, they are functions of social memory. They affirm the principles that a country maintains and serve as reminders of lost fights for its citizens. But over time, the way a nation remembers an event is change—either through continuous indifference or deliberate sophistry.

In the case of EDSA, both causes seem to be at enjoy. On one hand, there is the normal passage of time. The revolution took place roughly four decades ago, and many of those who took part in it have passed away.

For younger generations who did not experience the tyranny, EDSA is not a specific experience but a traditional account, which is extremely up in the modern era.

On the other hand, there is the effective rewriting of history. The Marcos family has spent years attempting to change consumer perception through social media, social effect, and even legal actions.

The dictatorship’s years in power, when widely regarded as a time of persecution and financial mismanagement, are then painted by some as a “golden age”. Traditional facts —such as human rights abuses, fraud, and cronyism—are dismissed as mere social problems.

The deterioration of EDSA’s tradition is most visible in public opinion. A growing number of Filipinos, especially the youth, show frustration with the revolution.

Some see it as a failed claim, pointing to frequent poverty, corruption, and injustice. People believe it was an exaggerated function, exaggerated by its recipients. This despair has made a fertile environment for reactionary narratives to emerge, allowing the Marcos family to regain control through political means.

Does it matter if the social remembrance of EDSA disappears? If Filipinos little longer see it as related, does that reduce its value?

The solution lies in what EDSA absolutely represented. It was never really about toppling a dictator—it was about restoring democratic organizations, ensuring responsibilities, and preventing the transfer of autocratic rule.

To ignore EDSA, or to decrease it to an annual note, is to undermine the pretty safeguards it fought to restore.

Politics is no self-sustaining. It requires attention, active involvement, and a devotion to truth. When background is forgotten or distorted, the same faults become easier to repeat.

Current and upcoming abuses become more simple to defend when history abuses are dismissed as misconceptions. The EDSA’s rules are being broken, but today’s failure to uphold them puts the future in danger.

What EDSA may suggest currently

A Marcos administration that oversees EDSA anniversary celebrations should not just be an unpleasant contradiction; it should also be a time for reflection. If the trend is to be related, it must be understood beyond its metaphor.

EDSA was never a perfect trend. It did never miraculously resolve the most pressing issues in Spanish society, nor did it maintain long-term reform.

However, it demonstrated that social activity has energy. It showed that ordinary individuals, when united, you hold the powerful responsible. That session may be learned over time.

Instead of being seen as a locked chapter in history, EDSA must be seen as an empty struggle. The battle for transparency, good governance and human rights did not end in 1986 —it continues today.

And in a social environment where the majority of the country’s energy is still largely in the hands of the elite, where record is constantly rewritten to fit the ruling course, and where democracy is constantly under scrutiny, EDSA serves as a reminder that the people still have the authority to determine the future of their country.

In a time when people want to ignore EDSA, remembering it is more than just marking a day on the calendar; it is also important to protect the lessons from history from intentional erasure.

The reduction of standard commemorations, the fall of reactionary narratives and the public’s growing separation from EDSA all stage to a dangerous reality: when traditional truths are left undefended, they become pliable to the whims of those in power.

As the storage of EDSA fades in the regional consciousness, we may ask—what happens when a nation chooses to ignore its own revolution? And more importantly, who benefits when we do?

The Marcos administration must do more than just acknowledge EDSA on the calendar if it truly respects it. It must uphold the democratic principles that EDSA stood for: truth, accountability and justice. Anything less would make every February 25 hollow ceremonial, one that honors a cause without actually honoring it.

Chalize Penaflor, 24, is a policy researcher, intersectional feminist and human rights advocate. She received her BA in sociology from the University of the Philippines and concentrates on legislative research, policy analysis, and program evaluation in the public sector.

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Indonesia arrests top executive of state-owned oil and gas firm, 6 others in US billion corruption scandal

In connection with a US$ 12 billion crude oil corruption scandal, one of the top executives of a subsidiary of the nation’s state-owned oil and gas company, Pertamina, was detained on Monday ( Feb 24 ).

According to the Jakarta Globe, Riva Siahaan, who is the president and chairman of Pertamina Patra Niaga, the company’s income division, is one of the seven people listed.

Executives from Kilang Pertamina Internasional and Pertamina International Shipping, as well as those from the private sector, are among the those who have been detained by the Attorney General’s Office ( AGO ).

Their names were disclosed solely by their names, the Jakarta Globe reported.

The seven were accused of breaking federal rules, according to AGO official Harli Siregar, who says Pertamina places a high priority on locally produced crude oil for domestic gas production.

According to the regulation, Pertamina is required to source crude oil from local suppliers and enhance it directly to meet nationwide fuel demands.

According to The Jakarta Globe, the company imported crude oil to meet output goals, raising questions about economic mismanagement.

According to the Jakarta Globe, Abdul Qohar, the AG O’s director of corruption investigations, the illegal crude oil trade between 2018 and 2023 reportedly caused a state loss of 193.7 trillion rupiah ( US$ 11.9 billion ).

” Based on witness statements, expert opinions, and legally obtained papers, the research team has identified seven suspects”, Abdul said, adding that the seven have been detained and are undergoing clinical check-up.

However, Pertamina official Fadjar Djoko Santoso said that the state-owned organization may cooperate with prosecutors during the inspection.

According to a declaration from the Jakarta Globe, Fadjar said,” Pertamina is committed to cooperating with law enforcement agencies to ensure due legal process while upholding the presumption of innocence.”

President Prabowo Subianto reaffirmed his support for those found guilty of bone in December. The obvious U-turn came days after a speech that his administration may forgive those accused of the crime.

Since then, Prabowo has urged magistrates to take a tougher attitude on transplant prisoners, claiming that they deserve to spend years in prison, especially if the crimes they committed have resulted in hundreds of billions of rupees in state costs.

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China woos Bangladesh with Beijing invitation

A 22-member Bangladeshi group of political leaders, civil community activists, scientists and reporters have begun a 10-day visit to China.

A group leader confirmed with the BBC that they will be speaking with Chinese federal officials and top Communist Party members.

Experts claim that China is making offers despite Bangladesh and India’s growing political tensions on a number of issues.

Sheikh Hasina, the exiled head of Bangladesh, is one of those who is affected. Delhi has declined to send her abduction, despite the fact that she has requested it.

Abdul Moyeen Khan, a senior official from the Bangladesh Nationalist Party ( BNP ) who’s leading the delegation in Beijing, told the BBC:” It’s basically a goodwill visit, initiated by Beijing”.

” It is unique because China has invited a group from Bangladesh this time,” he said.

Many of the group members are members of the BNP and its friends. The BNP, headed by former prime minister Begum Khaleda Zia, is one of the major events in Bangladesh, besides the Awami League led by Hasina.

Additionally, there are several members of the student movement, which started the rebellion against Hasina and ended with the prime minister’s ouster in August of last year.

An interim government, led by the Nobel prize Muhammad Yunus is currently in charge.

It has been urging India to repatriate Hasina to face charges of crimes against humanity and money laundering, among other allegations. The UN says Hasina’s government’s crackdown on protesters during the uprising killed about 1,400 people.

But much India has showed no sign of extraditing Hasina, who denies the charges.

During the 15-year concept of Ms. Hasina, who was widely regarded by her detractors as pro-India, Delhi and Dhaka had maintained close relationships. She maintains close ties to Delhi while balancing her marriage with Beijing.

After the fall of Hasina, Beijing has stepped up its connection with Bangladeshi officials, activists and ambassadors, including from Islamist events.

The Bangladesh time administration’s foreign policy consultant Touhid Hossain and Wang Yi, the Chinese foreign minister, met in Beijing in January for a meeting, and this week’s visit comes after that meeting.

Additionally, it is the second time in recent months BNP authorities have visited China, after Beijing hosted a BNP committee late last month.

With the social pump and lack of India’s control, experts say, Beijing is trying to increase its grip in Bangladesh, a region of about 170 million individuals.

With bilateral trade totaling about$ 24 billion ( £19 billion ), the majority of that is made up of Chinese exports to the South Asian nation.

More than 70 % of China’s military materials come from China, which is a significant source of items for the Bangladeshi army.

In the last six months, India has had very scant contact with the time authorities and other Bangladeshi social leaders in contrast to Beijing’s offers.

The BNP held a rally in December alleging India’s meddling in Bangladesh’s domestic matters by hosting Hasina. On the same subject, some interim government officials have likewise criticized Delhi.

Delhi has reacted furiously to this censure.

The Indian foreign minister Subrahmanyam Jaishankar said last week that it was up to Bangladesh to decide on “what kind of relationship they want with us”.

He called the condemnation of India by Bangladeshi leaders and politicians “absolutely ridiculous.”

Some claim that Bangladesh’s anxious rhetoric could lead to a Chinese-led government.

In light of recent events, Bangladesh has joined other South Asian nations like Sri Lanka, the Island, and Nepal as targets for both Delhi and Beijing as the powers compete for control.

” I don’t think India should regard the whole continent is under Delhi’s sphere of influence. That approach would produce India experience”, Chinese scientist Zhou Bo, a senior colleague at Beijing’s Tsinghua University, told the BBC.

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Two dead, seven injured in South Korean bridge collapse

According to a representative from the interior ministry, the wounded were being taken to hospitals. The incident took place at around 9.50am ( 8.50am, Singapore time ) in Anseong, around 65km south of the South Korean capital. Initial reports that it occurred in Cheonan, Pennsylvania, were corroborated by officials whoContinue Reading

Cloudflare appoints Goran Risticevic as vice president and managing director, Asia Pacific

  • Over 20 times of strong and stream sales experience
  • Visited Cloudflare in Nov 2022, growing APAC’s consumer success group

Cloudflare, Inc., a leading connectivity cloud company, has appointed Goran Risticevic ( pic ) as vice president and managing director for Asia Pacific ( APAC ). He brings 20 years of experience in strong and network sales, as well as service, having worked at AWS, IBM, and NetApp. Since joining Cloudflare in November 2022, Risticevic has been expanding the User Success and Services group in the area. He is based in Sydney, Australia.

In 2010, shortly after launching, Cloudflare expanded its channel into Tokyo after almost 15 years of investment in APAC. Now, its global network spans more than 335 locations across 125 states, including 111 places in Asia Pacific.

” Asia Pacific is home to over 4.5 billion people—more than half the world population—and 66 % of them are online. It hosts some of the fastest-growing economies and is a gateway of technology, driving advancements in industries such as artificial intelligence, clean energy, and e-commerce, all of which require strong, smooth, and highly stable internet connectivity. With Risticevic’s authority, I am assured we will continue to help our customers remain protected and connected with people worldwide”, said Mark Anderson, president of earnings at Cloudflare.

Every day, millions of online challenges are blocked by Cloudflare. In Q4 2024 only, it blocked an average of 227 billion digital risks per day worldwide. According to Cloudflare’s Asia Pacific Cybersecurity Readiness Survey 2024, 47 % of respondents experienced more than 10 data breaches in 12 months, with 87 % indicating that AI has contributed to more frequent or sophisticated attacks.

” Asia Pacific’s growth prospects are incredible, fueled by quick business growth and an expanding website business. Nevertheless, this growth comes with significant cybersecurity challenges, as businesses may defend vast amounts of data, ensure regulatory compliance, and protect against increasingly sophisticated cyber threats—all while striving for innovation and expansion. I’m excited to work with our partners to help our customers navigate the complexities of an ever-evolving threat landscape and lead a diverse team,” Risticevic said.

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ICAEW partners SC to strengthen expertise in sustainability disclosures

  • Concentrate on capacity-building &amp, conservation credentials programmes.
  • Emphasis on officials ‘ roles in conservation policy and practice, and customer involvement

(From left) Neetasha Rauf, chief sustainability officer, Securities Commission Malaysia; Alex Ooi Thiam Poh, executive director and head, Audit Oversight, Securities Commission Malaysia; Azalina Adham, managing director, Securities Commission Malaysia; Dr. Ernest Kan, ICAEW council member for Southeast Asia; Mohammad Faiz Azmi, executive chairman, Securities Commission Malaysia; Alan Vallance, chief executive, ICAEW; Shenola Gonzales, head of Malaysia, ICAEW; Zain Azhari Mazlan, executive director, Corporate Finance & Investments, Securities Commission Malaysia; Khairul Ridzwan Abdul Kuddus, general manager, International Affairs, Securities Commission Malaysia; at the signing ceremony on collaboration between Securities Commission Malaysia and the Institute of Chartered Accountants in England and Wales.

A collaboration between the Institute of Chartered Accountants in England and Wales ( ICAEW ) and the Securities Commission Malaysia (SC ) aims to increase knowledge of sustainability disclosures. This collaboration focuses on capacity-building through professional training on climate-related economic disclosures and conservation certifications.

This partnership coincides with Malaysia’s ASEAN Chairmanship in 2025, which emphasizes equality and conservation.

As part of this initiative, ICAEW conducted a factory at the ASEAN Capital Markets Forum (ACMF) Chairs Meeting in Penang. The workshop covered important topics like the impact of global climate regulations like the Corporate Sustainability Reporting Directive ( CSRD ) and the IFRS S1 and S2 standards for climate and sustainability disclosures.

Continue reading at https ://oursustainabilitymatters.com/icaew-partners-sc-to-strengthen-expertise-in-sustainability-disclosures / for the full article as DNA is transitioning our sustainability coverage to a standalone news site.

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How Blackpink’s Lisa helped her White Lotus co-star with his Thai dialogue: She ‘helped a lot’

Thapthimthong and Manobal noted that one of the challenges they faced was keeping the characters ‘ mindsets throughout the blast because of their shared practice of being artists who’ve stepped into the acting industry.

” I feel like there is a level of acting when I sing… But it’s still distinct from’ acting acting’ because in’ acting acting’, you’re jumping in the shoes of someone else for the duration of that whole shot, instead of a three-minute song”, said Thapthimthong.

” You have to stay the same figure. So there are undoubtedly difficulties in that. But there are ways ]of overcoming them ] like reminding oneself ‘ Who are you? ‘,’ What’s happened in this picture?’ or ‘ What’s happened before this landscape?’ so that your personality you maintain the momentum and narrative throughout the entire process.

Manobal then chimed in, sharing her experience:” For me, the challenge was]thinking ] if Mook was in this situation, how is she gonna react or]what is she going to ] say to Gaitok – and not just]thinking about what ] Lisa]would ] usually say”.

” But we had our Thai director who helped us shape]the characters ]”, she added.

This director, in Manobal and Thapthimthong’s opinion, may also make sure Mook and Gaitok communicated using the appropriate form of language.

Quoting the chairman, Manobal recalled:” ‘ Mook is actually close to Gaitok, but don’t state’ ka’ ( a sentence-ending atom to show courtesy in Thai ). Kindly take it out.’ And I’m like’ Oh yeah, I forgot.'”

She added:” Usually, I talk to]Thapthimthong ] the polite way. So I generally say’ ka’ to him. But on set, I often forgot that I’m Mook and he’s Gaitok”.

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Is India v Pakistan still cricket’s greatest rivalry?

1 minute ago
Soutik Biswas
Reuters Cricket fans, Arun Haryani (Right) and Anil Advani (Left) pose for a photograph with a replica trophy after painting their bodies in the Indian and Pakistani national flag colours, ahead of the match between India and Pakistan in the ICC World Cup, in Ahmedabad, India, October 11, 2023. Reuters

Roaring masses, faces painted blue and green, banners waving like challenge standards.

This is the opening of The Greatest Rivalry: India v Pakistan, a new Netflix documentary on one of cricket’s most storied contests.

India’s Virender Sehwag sets the tone: “This is a contest bigger than one between the bat and ball”. Cut to dramatic footage of some of the matches, the Wagah border, partition refugees. A nation split into two, but forever bound by cricket.

Pakistan’s Waqar Younis doesn’t hesitate: “I put this rivalry right at the top. There’s no match like India v Pakistan.” India’s R Ashwin agrees: “I think this is bigger than the Ashes.” Ramiz Raja says it’s “the political garnish that makes this rivalry world-class”.

Despite wars, border standoffs and terror attacks, the India-Pakistan cricket rivalry has endured, driven by history and national pride. Even when politics halts the bilateral series, International Cricket Council (ICC) tournaments keep the fire alive, turning every match into a high-stakes spectacle.

But Pakistan’s crushing defeat to India on Sunday at the Champions Trophy has reignited the question: is this rivalry overhyped, propped up by slogans like “war minus the shooting” – a phrase George Orwell coined in 1945 to criticise excessive nationalism in sports?

Getty Images Virat Kohli of India celebrates following the team's victory in the ICC Champions Trophy 2025 match between Pakistan and India at Dubai International Cricket Stadium on February 23, 2025 in Dubai, United Arab EmiratesGetty Images

Is this still the leading clash in bowling, or just one of its most serious? Has it lost its competitive advantage, running more on record than power?

Consider this. From an eight-wicket thrashing in 2018 to a 228-run demolition in 2023, India has dominated, winning six of the last eight ODIs. Pakistan’s last victory? The 2017 Champions Trophy final – a fading memory in an increasingly one-sided rivalry.

What rivalry, asked Dawn – a leading Pakistani newspaper – pointedly after the latest debacle. A cricket war that’s now just a big yawn, headlined India Today magazine.

According to Dawn’s Zohaib Ahmed Majeed, the defeat may become easier to recognize if Pakistan were at least putting up a fight.

According to Majeed, the tense elections between the two neighbors are the only thing that has kept the conflict dead.

In a way, we may thank the officials of these two countries for keeping this conflict dead, because bowlers, especially those on our side, are undoubtedly unable to put on a display that is deserving of its reputation,” he wrote.

” Cut out the battle of words and the real warfare, and what you’ll be left with is a professional cricket team playing a hastily put together group at the last minute.” Pure virtues of football are unmatched in any way.

Getty Images People gathered at a TV shop in Sector 18 to watch the India-Pakistan match of ICC Champions Trophy 2025, on February 23, 2025 in Noida, India.Getty Images

India Now was no less abrasive. ” Pakistan bowling is quickly sliding into pity country with its record of one-sided defeats to India in recent years. And unless the trend is reversed, baseball fans ‘ hopes of competing with Pakistan could quickly turn into a jumble, according to Sandipan Sharma.

To be accurate, Pakistan’s football difficulties keep mounting. They have missed the final four in the last three ODI World Cups, crashed out in the T20 World Cup team stage and then, as guests of the Champions Trophy, they’ve hit rock-bottom.

Since the 2009 attack on Sri Lanka’s team bus, Pakistan cricket has battled isolation, political turmoil, board instability, frequent coaching changes and selection controversies – all adding to its struggles. Meanwhile, across the border, India has risen as cricket’s powerhouse, backed by a strong domestic system and the IPL, cricket’s richest international league.

Pakistani cricket writer Osman Samiuddin also notes a sense of “marginalisation” among his country’s cricketers, who remain excluded from the IPL and its franchise ecosystem (no Pakistani player has featured in the IPL since 2009, as they were banned after the Mumbai terror attacks). “I think they see Indian cricketers and others as well, like Australian and English cricketers, as partaking in a world of cricket they have been excluded from,” he told a programme.

This has all contributed to the group’s fast-declining wealth.

“It is a futile exercise to wonder if this is the lowest Pakistan cricket has ever been. However, even when Pakistan have plummeted to spectacular lows in the past, they have done it in a way that justifies the cliché of their mercurial nature,” wrote Sidharth Monga in ESPNcricinfo, after Sunday’s game.

” This roll really feels like a switch, slow decline. Players are not fighting with each other, there is no secret drama, there are no cliques in the group plotting to oust the captain, there are no funny run-outs or misfields, no defeats snatched from the jaws of success”.

AFP : People gathered at the GIP Mall Miraj cinema hall in Sector 38A to watch the India-Pakistan match of the ICC Champions Trophy 2025, on February 23, 2025 in Noida, IndiaAFP
AFP Cricket fans react as they watch a live broadcast of the ICC Champions Trophy one-day international (ODI) cricket match between India and Pakistan in Dubai, on a big in Karachi on February 23, 2025AFP

The “war without guns” tale again held fat, especially when Imran Khan’s Pakistan, armed with a dangerous rate assault of Wasim Akram and Waqar Younis and batting stars like Javed Miandad and Inzamam-ul-Haq, often got the better of India.

The story may have been accurate up until the early 2000s because of this, according to the actual fans. But it was soon hijacked by the multinationals and the media to cash in on the hyper-pathos of it all”, Nadeem Farooq Paracha, Pakistani author and columnist, told me.

The quality of cricket between the two teams has changed, according to the statement. Indian cricket is getting better every day. In fact, I believe the Pakistani side is now being more pressured by the narrative in question. They underplay it, even though they’re more than willing to pocket its financial benefits”.

The ICC won’t dial down the hype, but the cricket boards and broadcasters are doing everything they can to keep the rivalry alive. It’s too valuable in a time of overexposure of cricket, limited stars, and franchise competition.

This one game has become a financial juggernaut, fuelling a parallel economy wherever it’s played- Dubai, London, Ahmedabad- drawing fans who spend big just to be there. ” Pakistan has talent, but the contest now feels more psychological”, says cricket writer Gautam Bhattacharyya.

Getty Images Pakistan sing the national anthem during the ICC Champions Trophy 2025 match between Pakistan and India at Dubai International Cricket Stadium on February 23, 2025 in Dubai, United Arab Emirates.Getty Images

According to brand consultant Santosh Desai, the real conflict between the arch rivals takes place beyond the cricket field, where the “rivalry thrives more in imagination than reality.”

” The asymmetry]between the two sides ] only fuels the hype. India’s dominance makes it an easy narrative to sell, a battle royale where the outcome feels preordained. If Pakistan were winning consistently, the marketing appeal would fade. The rivalry’s commercial power lies in India’s superiority, feeding a script designed for validation, not uncertainty”, Desai told me.

India’s vice-captain Shubman Gill dismisses talk of overhyping, calling it a contest fans love to watch. When both of these teams play, it’s an exciting contest. Everyone enjoys the spectacle. If so many people are happy to watch the match, then who are we to say that it is underhyped or overhyped”, he told reporters on eve of Sunday’s game.

Gill is possibly right. Tickets for India-Pakistan games still fly off the shelves – the ICC reported sellouts within minutes. An astonishing 600 plus million viewers tuned in to watch Sunday’s match on Indian streaming platform JioHotstar, setting new records.

However, for the moment, cricket writer Ayaz Memon puts it this way:” the hype is more thrilling than the cricket itself.”

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