Harnessing the power of relational AI systems
Two years after making the statement that she wanted to change the way the software company WHA Group looks, group CEO Jareeporn Jarukornsakul says the company is on the verge of achieving its goal next year.
A programmer and operator of business estates, logistics, utilities and strength, as well as digital system services, WHA is willing to become a tech-driven organisation, with all businesses benefiting from modern technology.
Ms. Jareeporn, who is also the seat of the administrative committee, is collaborating with her team to create plans to digitalize WHA, aiming to discover new business opportunities in the extremely digitally influenced world, which includes applications for relational artificial intelligence technology to smart phones.
In light of concerns about the impact of political conflicts, Ms. Jareeporn even sees ways to grow WHA. Another businesses, particularly industrial estates, may be further developed in tandem with this.
Digital technology, according to her, helps the company achieve its climate goals as well as promising to enhance the function and services provided by WHA.
WHA introduced attendees to Mobilix, the software it developed to help users better manage electric vehicles ( EVs ) and batteries during the 2024 Techsauce Global Summit that was held in Bangkok in early August.
Mobilix, which has already generated income for the business this year, may support the company’s natural logistics firm, which aims to reduce carbon dioxide emissions. WHA undertakes to achieving its net-zero goal, a balance between greenhouse gas emissions and uptake, by 2050.
Ms. Jareeporn stated that WHA is determined to switch to electric vehicles ( EVs ) in its industrial estates with the aim of bringing the EV market to 10,000 over the long term. A target will be on energy cars, pickups and passenger vehicles, hoping they will help WHA and its clients achieve net-zero targets, she said.
Digital technology may be crucial in assisting WHA in developing and maintaining its strength.
In addition to Mobilix, WHA, along with Samitivej Hospital, simultaneously launched WHAbit, a online program enabling users to manage their own health and wellbeing. Additionally, WHA created WHASApp, a fantastic app that combines extensive services for Won customers and gathers real-time utility and energy usage data.
” As we development, we’re transitioning into a data-centric company, with the motivation to become a tech-driven company that thoroughly embraces systems across all elements by 2025″, said Ms Jareeporn.
WHA plans to spend 60 million ringgit this year on artificial intelligence technology, she said.
The company implemented 12 revolutionary technology projects with the aid of AI to improve operations, lower costs, and add company value.
She sees promising prospects in the industrial property sector this year, fueled in part by foreign business owners looking for new generation locations in response to international disputes.
Due to growing foreign investment and the state policy to attract new businesses, WHA Group increased its commercial land sales target to 2,500 ray this year. The company’s initial goal was 2, 400 ra.
Ms. Jareeporn attributed the rise to the effects of political conflict and the business war, which have caused international businesspeople to relocate their manufacturing services to places in Southeast Asia.
Both in Thailand and Vietnam, WHA wants to increase property income. In the first quarter of this year, WHA’s entire commercial property sales stood at 1, 042 ray, comprising 979 ray in Thailand and 63 ray in Vietnam.
Jareeporn Jarukornsakul
WHA Corporation PCL’s Group Chief Executive Officer.