- Both functions will host events to raise cross-border e-commerce awareness
- Aims to enable M’sian SMEs SMEs to expand on Amazon’s e-stores, increase worldwide
In response to the growing demand from Malaysian businesses, MADE ( Malaysia External Trade Development Corporation ) and Amazon Global Selling are collaborating more effectively to promote cross-border e-commerce in Malaysia. The two functions stated in a joint statement that they will work together to hold monthly outreach activities throughout 2024 to increase awareness of cross-border e-commerce and to assist Indonesian product owners starting their cross-border e-commerce firm with Amazon. They also intend to introduce more Malaysian brands and products to customers in the US.
In addition to increased website engagements with personalized training and content designed to help Malaysian sellers succeed on the world stage, they added that the 2024 activities will include offline events in Kuala Lumpur, Penang, and Johor Bahru, as well as in-person workshops offering valuable insights and guidance to empower native entrepreneurs.
The course contents, provided to Malaysian SMEs, will cover the end-to-end journey of an Amazon seller, including account registration, product preparation, compliance, listing, shipping, advertising, and more, they said.
The most recent findings from the Access Partnership report from 2023 indicate that Malaysia’s e-commerce export value is projected to increase annually by 14 %, reaching an estimated US$ 8. 6 billion ( RM36. 2 billion ) by 2027. This projection highlights Malaysian businesses’ enormous potential to expand beyond domestic borders. 
To introduce cross-border e-commerce to Malaysian SMEs,” We are pleased to embark on this strategic partnership with Amazon Global Selling,” said Mohd. Mustafa Abdul Aziz ( pic ), CEO at Matrade.
” Through this collaboration, we aim to equip Malaysian SMEs with the necessary knowledge and resources to expand their presence on Amazon’s e-stores and grow their brands internationally, ” he further emphasizes, “This initiative perfectly complements the MADANI Economy Framework, the National Trade Blueprint, and the recently unveiled New Industrial Master Plan 2030, all of which underscore digitalisation and cross-border e-commerce as fundamental catalysts in driving Malaysia’s economic growth and resilience. “
The promising projections for Malaysia’s e-commerce export sector, according to Anand Palit, head of Amazon Global Selling in Southeast Asia, “underline the great potential that exists for businesses in the region.” We are grateful for our year-long partnership with Matrade and look forward to supporting Malaysian brand owners as they begin their global sales journey. By leveraging Amazon Global Selling’s expertise and Amazon resources, and working closely with Matrade, we hope to empower Malaysian SMEs to tap into the opportunity of cross-border e-commerce, driving growth, and enabling local businesses on their journey towards international success. ”
Amazon’s Global infrastructure and resources to facilitate this go-global Journey
Amazon is continuously investing in logistics, tools, services, programmes, and people to foster the growth of sellers worldwide. The business has a global presence in 22 countries and is able to deliver goods to customers in more than 200 nations and territories. It has more than 400 fulfilment centers across the globe and through Amazon stores, sellers, including those from Malaysia, can directly reach over hundreds of millions of active customer accounts worldwide, including more than 200 million Prime customers overseas.
Take Amazon’s ( FBA ) Fulfillment as an example. It can help sellers increase their scale by assisting them with product selection and shipping while also providing customer service and returns. Nearly 2 million SMEs are currently selling on Amazon, and these paid-for third-party services made up more than 60 % of the paid-for total in the 2019 Q4 quarter.
dedicated team to promote global expansion and client reach
The new team based in Singapore is dedicated to introducing Amazon’s cutting-edge tools and resources to Malaysian sellers and guiding them on their journey to expanding internationally and reaching customers from all over the world. Amazon’s dedicated team will be proactively engaging with Malaysian entrepreneurs, manufacturers, and resellers, actively organising workshops, events, and conferences across Malaysia aimed at fostering market awareness and facilitating cross-border e-commerce initiatives.
Advancing cross-border e-commerce step for Malaysian SMEs
There are already Malaysian sellers who have benefited from this new opportunity, and one of them is Galano Furniture, according to Amazon.
Galano Furniture’s marketing director, Alisha Tan, stated,” Our journey with Amazon Global Selling has been nothing short of transformative. With a keen focus on excellence and innovation, we’ve developed a global business, forging direct connections with consumers internationally. We have chosen Fulfilled by Amazon ( FBA ), which has given us peace of mind regarding customer care and delivery to the last mile. Additionally, FBA consistently proves to be the optimal choice, particularly for newly launched items. In 2023, we saw remarkable business growth, with sales increasing from 5-digit USD to 6-digit USD. ”