- plans to introduce a mobile apps to enhance user experience
- appeals to Malaysians ‘ growing need for healthier meals options.
The newcomer juice venture, being juice, has secured US$ 1 million ( RM4.5 million ) in seed funding, led by multi-stage venture capital firms 500 Global and BEENEXT. With plans to open 30 new outlets in Malaysia in 2025 and its first international store in the Philippines this month, the cash may expand its local and regional growth.
being wine is tapping into shifting health priorities, especially among Malay, two-thirds of whom presently favour healthier foods choices. Launched in April, the domestic company offers smoothie made from 100 % real fruits and vegetables. Its 16 distinct aroma combinations are crafted to provide tasty, guilt-free blends inspired by South Asian palates.
Sayantan Das, original CEO of foodpanda in Malaysia and Brunei, is the company’s leader. Commenting on the company’s path, Sayantan stocks,” This seed money square is a big step, connecting us with investors who share our perspective. We’re appreciative of our clients and eager to expand throughout Malaysia and the area, making healthier alternatives accessible to more people.
Being Juice plans to launch its own mobile apps to strengthen customer experience, both internationally and locally. The application aims to provide a seamless user experience with the aim of creating a devoted community across industry.
Being juice is updating its branding to further enhance its appeal as part of its growth strategy.