- Businesses can manage WhatsApp business profiles from one centralised platform
- Will complement respond.io’s automated integration with over 5k third-party apps
.jpeg "With a suite of powerful messaging tools, respond.io offers businesses a comprehensive customer communication solution that leverages the high adoption rate of instant messaging in Malaysia.")
Omnichannel customer conversation management platform respond.io achieved WhatsApp Business Solution Provider (BSP) status last month, joining the ranks of fewer than 150 BSPs across the globe. Local businesses using respond.io will now be able to directly integrate WhatsApp’s application programming interface (API) from Meta’s worldwide network of cloud servers, enhancing message delivery times and overall customer engagement capabilities.
One of the leading providers of WhatsApp API capabilities in Malaysia, respond.io, which announced a US$7 million Series A funding in Jan 2022, now has direct access to Meta’s support team and can provide quicker assistance for common requests like WhatsApp Business verification. Additionally, businesses will also be able to manage their entire WhatsApp Business profile — from message template creation and approval to conversation charges — all from a single centralised interface.
To help businesses comply with WhatsApp’s policies and regulations, respond.io facilitates various solutions for customer opt-in collection. Through the platform, businesses can generate WhatsApp links or widgets to easily collect opt-ins from their websites or social media pages.
“As a WhatsApp Business Solutions Provider, respond.io is able to provide a seamless and secure WhatsApp messaging experience to our clients,” said Gerardo Salandra (pic), CEO of respond.io. “We keep a close eye on emerging trends such as conversational AI and omnichannel messaging to ensure we are able to develop cutting-edge solutions that the market needs. As a Malaysian startup, we get to see first-hand the tremendous potential and high adoption of instant messaging in the region,” he added.
Becoming a WhatsApp BSP involves undergoing a rigorous process and meeting specific requirements, such as proven technical expertise, a well-defined customer support plan, adherence to WhatsApp’s policies, and guidelines, as well as local laws and regulations.
To obtain this status, a company must be able to integrate WhatsApp API into their systems, conduct testing to meet technical requirements and ensure a good user experience.
With a suite of powerful messaging tools, respond.io offers businesses a comprehensive customer communication solution that leverages the high adoption rate of instant messaging in Malaysia. This enables multi-user access for business teams to respond to a large volume of messages from a single WhatsApp number.
Businesses will benefit from respond.io’s advanced automation builder, complementing seamless integration with custom messaging channels and over 5,000 third-party applications — including customer relationship management (CRM) and e-commerce platforms like Hubspot, Salesforce, Shopify, WooCommerce, Magento, and more. The platform also provides a reports module for detailed analytics on both team and individual agent performance.
Headquartered in Malaysia, respond.io counts Selangkah and Teleport as among its clients in Malaysia. Its key successes include boosting Lamarsa Coffee’s sales across six countries by 50%, as well as helping Pinnacle Contact Centre recruit more than 110 candidates daily.