- news made during Asia Mobiliti’s participation in the Push London Start-up Village on April 24th,
- implementation of a successful Malaysia venture to address transportation issues in different nations
At Go London 2024, Journey Alerts, a UK-based company, and Malaysian Mobility- as a Service ( Malaysia Mobiliti), announced a partnership to strengthen urban mobility connectivity, specially among under-served population groups. By adopting a fundamentally different approach, the parties aim to make it simple for millions of people to travel across low and middle-income nations.
Journey Alerts and Asia Mobiliti announced they have collaborated on a program that combines customer purpose mapping, demand-responsive transportation ( DRT), and personalised journey information to make public transportation accessible in areas with high demand but little access to sustainable services. Uniquely, the service does n’t require or use any new transportation apps; instead, it concentrates on using existing channels like WhatsApp, Messenger, and Viber to communicate with customers.
Engaging the millions of daily active users on the messaging channels will rather unlock previously impossible global reach because apps are not readily available or well used in small and middle-income countries.
The release comes in response to a successful UK-Malaysia combined funded job in Malaysia where Journey Alerts and Asia Mobiliti worked together to provide personalized customer information for public transportation using Asia Mobiliti’s Trek system. The project was the first to incorporate Journey Alerts ‘ real-time go updates via WhatsApp and Messenger with Kuala Lumpur’s public transportation systems to improve access to public transportation for millions of people in Kuala Lumpur and the Klang Valley.
Local transportation operators can re-route existing services and build new routes based on actual passenger demand, thanks to the powerful intent mapping technology used by Journey Alerts.
Journey Alerts and Asia Mobiliti will now use their new technology platform to target similar transport issues across different nations, with robust demand now coming from Indonesia, Africa, eastern Europe, and South America. Following the successful Malaysia project, Journey Alerts and Asia Mobiliti will now use their new technology platform to target similar transport issues. Southeast Europe tests are already on schedule for later this month.
This is an interesting partnership that will make a real difference to millions of people who struggle to get public transportation services, said Journey Alerts CEO Alex Froom. Improved mobility has over reliance on transportation apps that are biased toward a rich metropolitan socioeconomic and are no longer fit for purpose for very long. Only 20 % of European travelers currently use transportation apps, and 50 % of those use only Google Maps.
Froom argued that it is crucial to start the conversation on channels they’re using since most people outside of Western Europe ca n’t even access Google Maps or specific transportation apps. He noted that Viber, for example, was installed on 90 % of laptops in Serbia, while 93 % of Brazilians engage daily with WhatsApp. We have carefully collaborated with our partners at Asia Mobiliti to create a solution that makes it possible for fast-growing transportation networks to communicate with and interact directly with their customers, democratizing social freedom for millions.
This international agreement began in 2019, according to Ramachandran Muniandy, CEO of Asia Mobiliti, having been brought together by the Newton Ungku Omar Fund to assess the viability of integrating our systems for deployment in Kuala Lumpur. We found a great fit and saw greater possible in the emerging areas, not just in Asia but also elsewhere in the world. By digitizing and integrating all modes of transportation in a city and addressing the second & last- mile connectivity issues with Demand- Flexible Transit, our goal of enabling Mobility- as a Service in small and middle-income nations necessitates a fresh approach to passenger messaging delivery delivery. We’re excited to release this low-tech approach to travel planning and personalized messaging thanks to Journey Alerts.