In the past two decades, the business has met with challenges but they have managed to overcome them by being forward-thinking and staying focused. “The market and consumer behaviour has changed quite a fair bit in the last two decades. With huge technological advancements, consumers are more internet-savvy, and we need to be constantly aware and updated on new trends. Specifically, the current pandemic-led changes have shaped us to become a digital-forward company,” he said.
While the COVID-19 pandemic caused great disruption globally, the company managed to steer through it by focusing on its online presence. He explained: “Our retail stores were badly affected by the lack of tourism and lower propensity to purchase. Fortunately, we already had a digital presence prior to the pandemic and accelerated our online expansion with our e-commerce store, which helped ease the brick-and-mortar losses.”
After two decades in the business, what does Ng see as the driving force behind the company’s success? He believes that it’s a combination of perseverance and a good understanding of the market that has enabled the business to succeed. He shared: “It is also about understanding the needs of the current market and times and strategically adapting and pivoting towards a trend that stands by the brand’s goals.”