- aims to introduce classic and/or collaborative Internet collections with renowned IP owners.
- Funding will move towards a global start, targeting 15, 000 online influencers ,
Bythen, the pioneering platform that creates unique, ownable digital characters to empower virtual creators, has announced it has raised US$ 5 million ( RM22.5 million ) in a seed financing round led by Vector Inc. and Skystar Capital, with participation from East Ventures, BEENEXT, OSK, and AppWorks. Renowned angel investors, including William Tanuwijaya, co-founder of Tokopedia, and Ryan Lee, co-founder of Pinkfong Company, also took part in the round.
With this financing, Bythen is poised for a worldwide launch and aims to ship 15, 000 digital influencers this year across different sectors, including Web3, gaming, and other common verticals. The business will release its first initial Internet collection in the coming months, along with work by established worldwide IP owners.
Founded in 2024, Bythen enables users to create articles, video, and change tailored figures into AI-powered digital twins called” Bytes”, unlocking new opportunities to improve their online presence and advertise their effect. Using AI-powered content generation to help 24/7 engagement across various social media platforms, the platform makes it easier for users to access online influencers all over the world.
Operating on a revenue-sharing design, Bythen channels earnings up to its originator neighborhood, fostering an ecology that shares growth and success worldwide.
Bythen claims that the software empowers users to use their Bytes as distinctive social media representations, enabling intelligent articles creation and video replies across various platforms to increase their influence and uncover potential for profit. People can also use their Pixels for manual or automatic livestreaming on platforms like YouTube and Twitch as well as for movie names on platforms like Zoom or Google Meet. Users may create and save customised content featuring their Bytes using its AI-powered tools to increase their online presence and expand their reach.
The foundation crew of Bythen has co-founded and collaborated on projects for the past 16 years, including Bridestory and Magnivate, which WPP acquired in 2019 and Tokopedia acquired in 2019. The staff includes long-time partners Kevin Mintaraga, Erick Saputra, Ferry Dianto, and Nathalia Isadora, joined by William Nagata, who leads business development following command jobs at Shopee and a major company aggregate in Indonesia.
In response to a significant shift in the market toward pseudonymous social media personas and changing consumer attitudes, including a preference for privacy, freedom of expression, and the ability to create digital identities that are distinct from physical characteristics, the team established Bythen. These evolving preferences intersect with the rapidly expanding global creator economy, valued at US$ 325 billion ( RM1.4 trillion ) and encompassing over 200 million content creators—a space that Bythen aims to redefine.
” Bythen is all about amplifying creators ‘ potential. By providing an accessible platform and a revenue-sharing model, we’re cultivating an environment where anyone can thrive as a virtual creator”, said Kevin Mintaraga, co-founder of Bythen and former CMO of Tokopedia.
” Vector Inc. is proud to support a visionary serial entrepreneur who promotes innovation and empowers creators. Through our extensive expertise and global network, we are committed to assisting Bythen in acquiring high-value content and building strategic partnerships, both in Japan and international markets”, said Ryo Umezawa, vice president of Vector Inc.