- AI is analyzing host behavior to improve financial experiences and ride scheduling.
- Operators are converting neglected urban areas into natural play places for families.
The rapid implementation of interactive technologies and a growing commitment to sustainability are driving a tectonic shift in the home entertainment and gambling sectors. Leaders from across Asia and beyond discussed how virtual reality (VR ), augmented reality ( AR ), and artificial intelligence ( AI ) are changing both guest experiences and the environmental footprint of major attractions at the recent GTI Southeast Asia Expo.
Engaging solutions are at the forefront.
VR and AR are no longer novelties of the future; they are now at the center of the creation of new monuments and the rebirth of old ones. Universal Studios Singapore is preparing to launch Super Nintendo World, where trips like Mario Kart easily combine traditional walk architecture and cutting-edge VR, giving guests a hyper-immersive experience that reacts to their actions in real time, according to Philip Whittaker, CEO of NEXR Entertainment. In China’s future Legoland parks, mingled truth and holographic sets are integrated, creating interactive situations that meld digital and physical universes for visitors of all ages.
Smaller family entertainment centers ( FECs ) are also embracing these technologies. Experiences range from brief, four- to five-minute VR games to more, free-roaming journeys like those provided by Zero Latency, which brings high-end technology to neighborhood shopping centers and community spaces. With leaderboards, partner apps, and AI-powered loyalty programs, these improvements are not just about spectacles; they are also meant to enhance social conversation, competition, and personalization.
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