- aims to promote growth in the universe, video games, and video, film, and  .
- Since 2011, the modern creative industry has generated US$ 19.78 billion in revenue and created 11.1 000 jobs.
The Malaysian Digital Economy Corporation ( MDEC ) has announced a number of incentive programs designed to advance industry development and increase the industry’s international competitiveness as a result of Malaysia’s maturing digital creative  and industry emerging as a key driver  of economic growth.
The modern creative  industry is viewed by Anuar Fariz Fadzil, CEO of MDEC, as a strategic economic sector with strong potential to continue to generate high-quality jobs, support local intellectual property, and generate export revenue.
Through these financial incentive programs, we aim to strengthen Malaysia’s full value chain, from skill enhancement to market access, while positioning it as a , a nationally competitive hub for digital content creation, he said.
The modern creative industry, he continued, “attracts professionals who are seriously committed to their craft” and is frequently driven by passion and imagination.  ,
The programs at MDEC aim to support talent to develop economically sustainable articles for local and global audiences while building on their strengths, exploring novel concepts, and utilizing their passions.
Malaysia’s digital content market has grown significantly over the past decade, posting US$ 19.78 billion ( RM87.25 billion ) in revenue and US$ 2.68 billion ( RM11.18 billion ) in export sales, while creating employment for some 11, 154 Malaysians since 2011.
Anuar was speaking at the Digital Creative Industry Engagement Session 2025, where MDEC and the CDC formally launched new financing efforts to support local studios and online content creators in vital industries like games, animation, and the universe. They include:
• The Digital Games Testbed Programme ( DGTP ) provided RM3.5 million in funding to at least five Malaysian game development companies, each eligible for up to RM700, 000. Start to Malaysian-owned game studios with a proven track record and a clear Internet growth strategy, DGTP encourages fresh game genres, strengthens local studios, and encourages international partnerships to place Malaysia as a , competitive game development hub. ]RM1 = US$ 0.227]
• The Animation Shorts Challenge initiative, a competition-based initiative designed to promote high-quality, digital content in Malaysia. The  program assists local creators in creating impactful animated shorts through structured competition and industry mentorship.
films with strong Intellectual Property ( IP ) potential are frequently referred to as shorts. The initiative aims to strengthen skills, creativity, and global market readiness by bridging local talent with industry leaders. RM1.2 million will be used to support the development of 12 new animation shorts and IPs, and support 12 trained participants.
• The Business in Metaverse Programme aims to assist Malaysian businesses in utilizing metaverse technologies for brand engagement and immersive commerce. This program will support 200 businesses, each eligible for up to RM5,000, in implementing metaverse-based marketing strategies with a total funding of RM1 million. Businesses can increase customer engagement and brand visibility in , the evolving metaverse landscape, by integrating digital tools like , virtual storefronts, gamified marketing strategies, and branded digital assets.  ,
Anuar reaffirmed MDEC’s commitment to advance all aspects of the digital economy, including fostering local innovation, supporting local industry players, and creating a , resilient digital ecosystem while promoting jobs and opportunities.  ,
The newly announced incentives are intended to promote sustainable industry growth,  , attracting international investment, and positioning Malaysia as a major player in the already global digital creative landscape, he said.
Visit https ://mdec.my / for more information on these initiatives, including application details and deadlines, and  .