SINGAPORE: For 120 times, Cold Storage has been a family name in Singapore. The string of supermarkets is now gearing up for a new book.
Malaysian retail group Macrovalue announced on Monday ( Mar 24 ) that it would buy Giant and Cold Storage  in a deal worth S$ 125 million ( US$ 93 million ).
CNA examines the development of Cold Storage, documenting its transition from a small retail facility to one of the nation’s most well-known retailer companies.
1903: Formation
The Singapore Cold Storage Company, the country’s oldest retailer chain, was established on Jun 8, 1903, according to an article published by the National Library Board.
It was a pioneer in Malaya in this area and its name suggests that it was founded as a company that specialized in the storage and distribution of frozen foods and consumables.
1905: Opening its second retail location on Orchard Road.
On March 24, 1905, Cold Storage opened its first financial location on Orchard Road, where customers could purchase frozen meats, poultry, and dairy goods imported from Queensland, Australia.
The goods ‘ first sale was kept in a 400-tonne stored facility in Keppel Harbour.
Produces Paradise snow milk in 1923.
The second company to produce ice cream in Singapore was Cold Storage two years after its establishment.
The National University of Singapore’s ice milk product was originally known as Paradise, but it was later renamed Magnolia, which is still popular in Singapore now.
1930s: Launches the second tropical dairy farm in the world.
In Singapore in the late 1930s, the National Parks Board established the first tropic dairy farm in the world.
The company’s next managing producer, Fred Heron, wanted to raise the standard of milk in Singapore by putting it on a 24-hectare plot of land in a forest.
24 Friesian calves were originally brought in from the Netherlands and Australia.
Dairy Farm Road and Dairy Farm Nature Park are the names of the land, which closed in the 1970s.
Introduces Singapore’s second self-service mall in 1959
Cool Storage remained in operation through World War II, and its Orchard Road location became a self-service mall in 1959 in a second for Singapore.
Cool Storage was also well-known for its Magnolia ice cream, cake, and milkshake bars, which were also made in this time.
The Capitol Building’s Magnolia Breakfast Bar was a notable store. The Straits Times reported on its shutdown in 1988, stating that it has for more than 40 years been a “favorite haunt of individuals, courting people, and travellers likewise.”
1987: Provides a recognizable National Day music as a sponsor.
We Are Singapore was a 1987 music that Cold Storage promoted on social media to celebrate its 116th day in 2019.
The song was referred to as” a gift from the Cold Storage Group of companies” by the National Library Board.