- collaborates with AI Singapore to establish itself as a global-connected baker.
- By the end of 2025, the laboratory intends to establish a specialized, full-time professional team.
The Heineken Company has made the announcement that Singapore will house its second global conceptual AI laboratory. The company stated in a statement that this program aims to transform how GenAI’s worldwide operations increase development, productivity, and client engagement. The Heineken GenAI Lab, which was established in a partnership with AI Singapore, represents a major step forward for the brewery in its quest to become the world’s related brewer.
Heineken’s key digital and tech officer, Ronald den Elzen, stated:” Heineken aims to be the nation’s best-connected baker. GenAI does play a growing part in better understanding customer needs, boosting customer engagement, and boosting company productivity. The establishment of the world GenAI lab is a major milestone in Heineken’s journey toward electric transformation, highlighting our proper emphasis on sophisticated GenAI technologies as key factors in growth, efficiency, and innovation.
However, Kenneth Choo, managing chairman, APAC, Heineken, expressed his satisfaction with the world GenAI lab’s collaboration with AI Singapore. This lab may act as a global center of expertise, improving our operations on a global scale while fostering native AI innovation.
By reaffirming our responsibility to Singapore and the Asia-Pacific place by taking this important step, Heineken is carefully positioning ourselves for a tenacious and prosperous future. We are excited to contribute to the development of innovative solutions that will change the drink industry for years to come by harnessing Singapore’s extraordinary AI ecosystem, experienced talent, and sympathetic government policies, he said.
The lab will be in charge of creating cutting-edge, flexible GenAI solutions for a range of vital business sectors, including complex agentic systems that can freely solve challenging issues, including clever financial reporting, next-generation customer support and knowledge management systems, from automated marketing content creation to smart financial reporting. In order to ensure responsible conduct in its operations, Heinrichein said its method combines human resources with AI capabilities in order to develop standardized solutions for global application.
The test is unique because Heineken and AI Singapore work together continuously, fostering constant information move and talent discussing. By the end of 2025, the test hopes to have a very specialized full-time team of experts ready to work for them. This group will bring together AI Singapore-recruited ability with Heineken’s online and technology specialists. Also, this core group will have access to the talent pool of AI Singapore, allowing them to connect with the best AI professionals and use the most creative approaches in the field.
Heineken is the first company to collaborate with AI Singapore in creating an AI laboratory and center of experience for AI innovation, according to Laurence Liew, director, AI innovation, at AI Singapore. We are developing a potent model for how cooperation between the private and public sectors can lead to creative solutions with real-world effect by combining Heineken’s business experience with AI Singapore’s cutting-edge AI abilities and skills.
Singapore welcomes the beginning of Heineken’s world GenAI lab, which capitalizes on Singapore’s reputation as a skill and innovation hub for businesses looking to create AI solutions, said Chan Ih-Ming, executive vice president, EDB. This program will give Heineken the ability to capitalize on Singapore’s innovative business potential while also acting as a useful platform for enhancing AI talent and capabilities.
Heineken points to the GenAI lab’s proven track record of successful GenAI implementations, including its modern knowledge and insight management solution that revolutionizes how its marketing teams entry customer and market insights, and its economic insights platform that provides fast access to a decade of fiscal data. These successes set the stage for the agency’s optimistic research agenda and demonstrate the agency’s commitment to GenAI-powered innovation.