FOR BRANDS: MASSIVE EXPOSURE
Purchasers of naming rights are entitled to have their brands ‘ names prominently displayed on travel stops and other facilities, including signs, wayfinding devices, course maps, and announcements.  ,
Business and marketing specialist Yuswohady believes that naming privileges are advantageous over other forms of advertising.
The contact with banners is transitory, and companies must share space with others, according to Yuswohady, the controlling lover of marketing research firm Inventure.
He noted that naming right agreements usually last for many years.  ,
Beyond that, when a brand is included in a location’s name, people mention it often and also show up on Google Maps, significantly extending its reach.
Additionally, the contact to potential buyers is extensive.  ,
TransJakarta recorded 371.4 million people in full in 2024, or roughly one million per time. LRT Jakarta saw 21 million people last year, while MRT Jakarta had over 40.8 % of its customers.  ,
Some riders concurred that naming right leave a profound impact.  ,
Tasya, a passenger from Jakarta, claimed that place names had inspired her to remember a few names.
She said,” For instance, with Cipete Raya Tuku Station, I immediately think of Tuku whenever I want to buy espresso,” referring to the Indonesian coffee shop.
Paragon Technology and Innovation, the company of perfumes and the maker of the companies Wardah and Kahf, acknowledges the advantages of having its name on a TransJakarta quit.  ,
Our monitoring of online conversations indicates an increase in company awareness for Paragon, according to Dwi Suci Candraningsih, its business communication older executive, to CNA.  ,
Dwi confirmed that the deal is for five decades, but declined to disclose the cost of Paragon’s calling freedom for the Swadarma TransJakarta quit.  ,
According to Yuswohady, another benefit of purchasing public transport naming rights is that “entering the pubic area makes a company feeling like it’s owned by people.”
A manufacturer that is in the public domain is very valuable, according to Yuswohady, who has written nine publications on branding and marketing.  ,