Cohesity appoints Lim Hsin Yin as vice president of Sales for Asean

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  • Over 30 years of practice in the technology industry
  • Originally the managing director for Singapore at SAS

Cohesity appoints Lim Hsin Yin as vice president of Sales for Asean

Cohesity, a leader in AI-powered data security, has announced the appointment of Lim Hsin Yin ( pic ) as vice president of Sales for the Asean region. In this position, Lim may oversee Cohesity’s business strategy, sales procedures, and development initiatives across the area.

An economy veteran with over 30 years of experience in the software industry, Lim joins Cohesity from SAS, where she was managing director for Singapore. At SAS, she led the organisation’s company transition plan and drove significant market share growth through strategic alliances and increased deployment of AI and predictive analytics solutions.

Due to SAS, Lim spent 11 years at Dell EMC, starting as financial services chairman in Singapore before taking on local authority roles in mid-market income across Asean and Korea, and sky and data backup for Singapore and Malaysia. Under her leadership, sales and channel teams consistently surpassed revenue targets year after year. Earlier in her career, Lim served as managing director for Avaya in Singapore and held senior roles at IBM in software and financial services.

“Success in cybersecurity requires organisations to enhance their cyber resilience as cyber criminals increasingly exploit modern tools to amplify the scale and speed of their attacks. While modern technologies like AI enable efficiency and innovation, they also demand constant vigilance to meet data security and regulatory requirements, ” Lim said.

“ In today’s evolving threat landscape, it is crucial for organisations to prioritise cybersecurity and cyber resilience in their digital transformation efforts to ensure data is always secure and accessible. I look forward to leading the ASEAN team in strengthening our customers ’ cyber resilience and data management capabilities, empowering them to unlock the full potential of AI and achieve their business goals, ” she added.

Mark Nutt, senior vice president, Sales, International Region, Cohesity, commented: “This is an exciting time for Cohesity as we deliver industry-leading cyber resilience solutions for data security with cutting-edge AI capabilities. I’m delighted to welcome Lim to lead our Asean sales team and build on the strong growth we’ve experienced across individual markets in recent years.

“ I look forward to her joining the International Leadership team and contributing her extensive experience in driving market share growth across cloud infrastructure, AI, data analytics, and enterprise software at SAS and Dell EMC. Her proven ability to foster trust and lead high-performance, diverse teams aligns perfectly with Cohesity’s values. Our customers, partners, and employees will undoubtedly benefit from her expertise and personal approach, ” he added.

In her free time, Lim champions social causes and mentoring initiatives. She serves as Chairwoman of the SGTech AI Skills and Training Committee and participates in industry councils.