WEAK DOMESTIC Use
Business leaders in China earlier this month urged more transformation, encouraging more movies that appeal to viewers, and tapping the global market.
Private consumption in China is still at record highs, but it is still fragile.
This slow domestic use, which accounts for more than half of the land ’s gross domestic product, is among the biggest drags in the Chinese market.
In August final month, China ’s State Council introduced new rules to boost domestic use, including methods to advertise movies.
The administration’s efforts to boost domestic use are insufficient, according to Yin Wen Yan, an assistant professor at aSSIST University’s Seoul Business School, because they are mainly focused on the usage area.
“ But actually we need to also address some other more fundamental factors such as supply and competition-related factors, ” she told CNA’s East Asia Tonight.
“Consumers really are not just satisfied with star-driven videos, but they are looking for better-quality information.
The online systems are more convenient and reasonably priced, and these are especially appealing to consumers, especially in difficult financial times. ”
Beyond simply fostering national identity, she noted, there is a need to maximize the international appeal of Taiwanese film.
Although the Chinese government has been making a lot of efforts to promote and expand home films in the foreign market, I believe that both the Chinese government and Chinese directors may need to change their approach and method when producing their movies in order to improve the international appeal of these films. ”