Described: 16 Oct 2024 at 04: 00
As part of a new strategy to promote the country as an even more popular place with foreign tourists, Prime Minister Paetongtarn Shinawatra nowadays wants Thailand to secure an unique music cope with a world-class designer.
According to Jirayu Huangsab, spokesman for the Prime Minister’s Office, the PM has instructed the Ministry of Tourism, Sports, and Tourism Authority of Thailand ( TAT ) to find a way to jointly implement this policy in a new tourism promotion campaign called” Thailand Music Campaign.”
Singapore and Taylor Swift, a pop star, signed an exclusive musical deal earlier this year, making Singapore the just stop on her Eras Tour in Southeast Asia.
Thailand’s fresh hospitality strategy calls for the hosting of numerous world-class cultural and musical events as a way to draw in more foreign visitors, according to Mr. Jirayu.
A major exclusive concert that wo n’t be held anywhere else will be organized under the leadership of the ministry and the TAT. It will be an incredible efficiency”, he said.
He claimed that the government would pay for the production of this type of promotional concert using funds from the 2025 and 2026 fiscal budgets.
The PM has already given the ministry instructions to work with the Thailand Convention and Exhibition Bureau (TCEB ) to determine which of the country’s various convention halls would make suitable locations, he said as part of the preparation for the exclusive concert policy.
These rooms are in Bangkok and another big towns, he said.
In related news, commerce and sports secretary Sorawong Thienthong revealed that there were 27.21 million total foreign tourists to Thailand as of January 1 through last Sunday, according to commerce revenue, which is estimated to be in excess of 1.27 trillion baht.
Chinese, Malaysian, Indian, North Korean and Russian tourists were in the best five, he said.
However, next week’s arrival of long-haul travelers in Thailand increased by 4.92 % compared to the previous year, which is a signal that the number of visitors from Europe and North America is rising, according to Mr. Sorawong.
The increase, according to him, marked the start of a novel tourist season for Europeans and Americans, which is anticipated to bring more people from these regions to Thailand this year.