Sterra apologised and gave an assurance to the guardian that it would” stop its unfair business practices and put in place an inside compliance policy to ensure that its advertising components agree with good trading rules” following the investigation.
Sterra’s directors, Lim Liangzhi and Lim Wei Hou, even gave individual undertakings to CCCS that they will not participate in any cruel business training, or help Sterra to do so in future.
According to CCCS CEO Alvin Koh, “CCCS takes a strong stance against businesses that make bogus or deceptive says in their selling.”
” For procedures hinder the ability of consumers to make informed choices, which is necessary for well-functioning areas. They also undermine the capacity of trustworthy businesses to compete on a level playing field and undermine consumer confidence.
CCCS added that it will intervene if Sterra’s obligations are broken.
National water company PUB noted Sterra’s explanation, saying that , firm regularly published online articles implying that tap water in Singapore is not safe for consumption.
Sterra’s Facebook ad in February 2024 had attempted to mislead the public into thinking that Singapore’s tap water contains hazardous micro-organisms quite as bacteria and algae, said PUB.
” Restaurant does not tolerate any deceptive or deceptive claims made by businesses like Sterra to market their goods. Such claims was impact public trust in Singapore’s consuming waters”, said the agency.
It added that Singapore’s tap water is safe to drink and is well within the World Health Organization’s rules for drinking fluids value.
No need for any filtering or point-of-use water therapy to cure the water, according to PUB.