PUBLISHED: 17 Apr 2024 at 04:36
The Stop-Drink Network Thailand has warned against using audio marketing tactics to market goods among wine companies.
Teera Watcharapranee, producer of Stop-Drink Network Thailand, said that a system survey discovered that liquor companies used music marketing as a means to unite singers and artists and keep concerts to promote their goods across various channels, especially on social media.
Volunteers were dispatched over to check advertising campaigns by three main liquor companies during the Songkran festival on April 13 and 14.
It was found that actions were held in and outside big shopping shops, restaurants, and other entertainment facilities. Most of them were completely recitals, while some concerts required transaction to enter, he said.
To encourage non-alcoholic beverages like remaining water and drink water, these businesses used a brand-sharing approach, according to Mr. Teera, by using the same brand names and logos for alcoholic beverages to evade strict alcohol advertising laws.
This may violate Section 32 of the Alcoholic Beverage Control Act, which regulates alcohol marketing, he added.
He claimed that some concertgoers could use the cards to find free beer, and that the organizers did not conduct an in-person screening. Mr. Teera stated that the data will be taken into account by the government’s Road Safety Centre.
A committee studying the Alcoholic Beverage Control Act will receive it in order to ensure that the revised version of the law does implement measures to reduce direct advertising of alcoholic beverages, he said. He emphasized that the law may be changed to regulate the activities of major wine retailers.
He further stated that the Public Health Ministry may concentrate more on handling brand-new advertising campaigns from booze firms as opposed to street accidents brought on by drunk driving.
According to Mr. Teera, new marketing campaigns have been created to entice new drinking.
Without any further action, Mr. Teera said,” The Public Health Ministry did bear the costs of medical expenses and other financial expenses.”