- Brings right electronic transformation experience to the role
- Joind team of data researchers and data/technology consultants
Ikano Insight, area of the Ikano Group possessed by IKEA’s Kamprad family has announced the appointment of ST Chua (pic) as the Regional Business Director SEA, located in their Kuala Lumpur regional head office.
Ikano Understanding specialises in advanced retail and durability analytics, supporting companies such as IKEA for more than 10 years. Working across Malaysia, Singapore, Thailand and Philippines, Ikano Insight harnesses data, technology and innovative analytics to deliver workable insights to businesses.
The particular firm describes Chua as bringing just the right digital transformation experience to this role, with his background as a corporate venture specialist.
“I was very excited to be joining Ikano Insight at this point of excellent growth for them in our region. Their data transformation and analytics capabilities are delivering value to companies world-wide, and I’m looking forward to helping them make a real distinction to organisations here in Southeast Asia, ” said Chua.
Prior to this particular Chua was proceeding PETRONAS Dagangan’s digital transformation “SWAT team” TipTop, where their achievements included streamlining maintenance processes to significantly reduce machines downtime at retail fuel stations nationwide, and introducing an indoor super app intended for dealers across 1060 stations. Before Petronas, he was instrumental in the setting up of Sunway’s corporate investment capital arms, Sunway Endeavors and Sun SEA Capital.
Chua possesses plenty of business development experience having created a multi-million-dollar global e-commerce business, and is co-founder of multiple ventures, including FMCG distribution, a predictive analytics company along with a financial-tech startup called perfectsen which had Maybank as a long-term client. He loves mentoring startups and frequently speaks at technology related events. This individual holds an MBA from INSEAD, Italy obtained in 2010.
Ikano Understanding, head-quartered in London will be rapidly expanding their capability in the OCEAN region, having lately assisted with the release of the world’s largest IKEA store in Pasay City, Philippines. Their most recent creativity has been the use of consumer location analytics to comprehend the post-COVID purchasing and migration styles of consumers to stores and shopping centres.
Chua will join Ikano Insight’s local group of data scientists and data / technology consultants, forging new relationships along with businesses across Southeast Asia.
For more information, visit insight. ikano