Encourages the public and private businesses to increase purchases and help farmers
PUBLISHED: 13 May 2025 at 20: 25
The ministry of agriculture and commerce has been given the task of accelerating the transmission of a surplus of Thai seasonal fruits.
Indian fruit farmers facing a seasonal production abundance were given a thorough assistance program by Prime Minister Paetongtarn Shinawatra on Tuesday.
She stated that the Ministry of Commerce may work with various government entities and private business partners to quickly sell domestically income berries and effectively boost export efforts.
” The state is fully aware of the challenges that exist in oversupply, especially with bananas, tangerines, rambutans, and durians,” she said.
Through four important stations, the program involves direct purchasing from farmers:
- order with the intention of domestic distribution,
- initiatives promoting corporate social responsibility ( CSR ),
- order for consumption within organizations, and
- sourcing by government departments like the Department of Corrections.
27 businesses have so far pledged to buy 103,760 tonnes of grapes. Leading organizations like Saha Pathanapibul and Thai Beverage, which have committed to purchase 55, 500 tonnes collectively, are among the main participants: the Thai Chamber of Commerce, the Federation of Thai Industries, and the Thai Fresh Fruit Merchants and Manufacturers Association.
Retail stores are anticipated to make about 34, 450 kilograms, while gas stations, Thailand Post, Tao Bin vending machines, federal agencies, and associated foundations will make about 13, 810 tonnes.
Additionally, the state is launching new marketing channels, including e-commerce featuring well-known influencers, and special events like fruit-based recipe contests.
With a goal of 730 000 tonnes, these combined efforts aim to help offset over 346 500 tonnes of profit fruits.
According to Peeraphan Korthong, director-general of the Department of Agricultural Extension, the combined production of longan, peach, citrus, and fruit did accomplish 3.4 million tonnes this month, up 22 % from 2.78 million tonnes in 2024.
Export goal of$ 8.8 billion
The government intends to export 4.13 million tonnes of fruit, which will bring in an estimated$ 8.8 billion ( 28 billion baht ) in revenue.
In an effort to speed up Good Agricultural Practice ( GAP ) certifications, efforts are being made to ensure export quality and build buyer confidence. Additionally, the state established a” Set Zero” center for quality control and a devoted war place to manage exports.
According to Ms. Paetongtarn, a unique dialogue staff has been dispatched to key markets, particularly China, where it has been since May 10 when the country’s customs administration has eased inspection restrictions for Thai durians.