- 66 % of Singaporeans and nbsp, see AI advancements highlighting business dependability
- Nearly 4 out of 5 people are worried about businesses using AI dishonestly.
In its” State of the Connected Customer Report ,” the world’s top CRM provider Salesforce has compiled data from 14, 300 consumers and business buyers from 25 different nations, including 650 and 150 Singaporean consumers. & nbsp,
The report examines how AI, digital transformation, and economic trends affect consumer expectations and behaviors over the course of the purchasing cycle.
The following are some of the study’s vital findings:
- A changing globe shakes objectives: Economic and technological changes are altering consumer interests, behaviors, and expectations. There is a lot of pressure for companies to move up.
- Customers in Singapore expect businesses to keep up with their changing needs, according to 53 % of them.
- As technology develops, 78 % of Singaporean customers anticipate better personalization and 85 % anticipate faster service.
- In Singapore, 78 % of customers anticipate regular interactions between departments, and 76 % anticipate speaking with someone right away when they contact a business.
- Knowledge is still important in the face of price competition because brands have plenty of opportunities to engage on more than just price.
- In the previous year, 62 % of Singaporean users switched companies at least once.
- The main driver of brand swapping is the desire for better deals, but this is closely followed by the need for high-quality products.
- In Singapore, 85 % of customers believe that a company’s expertise is just as significant as its goods and services. However, many businesses fall short; according to 66 % of Singaporean customers, most businesses treat them as numbers rather than as distinct individuals.
- Customers are very curious about the development of productive AI, which piques their interest above all else. Interest is, however, one of the top three in all 25 countries surveyed.
- The best three consumer opinions in Singapore regarding productive Intelligence are
- Curiosity
- Excitement
- Hope
- As AI develops, faith is crucial. As businesses expand their usage of AI, buyers expect clarity.
- Consumers in Singapore claim that AI advancements have increased the importance of trustworthiness in businesses.
- At the same time, 79 % of Singaporean consumers are worried about businesses using AI dishonestly.
- 87 % of Singaporean customers believe it’s crucial to understand whether they’re speaking to AI or a man.
- Greater transparency into the use of AI, according to 64 % of consumers in Singapore, may increase their trust.
According to Sujith Abraham( pic ), senior vice president and general manager of Salesforce ASEAN, businesses cannot afford to lag behind in providing customer service due to rising customer expectations. & nbsp,
” Technology like AI have a lot of potential for businesses to adapt to shifting consumer preferences and needs. But this also brings up urgent issues with AI’s morals, he continued. & nbsp,
The need for respect is more crucial than ever. According to Abraham, businesses that are successful are those that show they are approaching systems carefully, based on transparency and security, in order to gain the trust of their clients.