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Jesher Loi firmly believes that everyone must follow their own, distinctive roads. Before joining Ya Kun, the renowned Singaporean caffeine and bread network founded by his father, Loi Ah Koon, in the 1940s, he immediately pursued music as a career.
Loi, who grew up playing the violin, usually harboured a passion for music. This passion merely grew as he continued his artistic reports at The Master’s University in the US. ” Practicing structure, attending music, planning them, I had found what I really loved to do”, he shared.
But work called. His parents and his aunt were also in charge of the business at the time. My parents saw how invigorated I was by song and they saw my passion for it. But they were slowing down from running the business, so they asked if I did consider returning and doing both”, Loi recalled.
A deal was struck. If Loi was permitted to pursue music on the side, he may join the ship. He joined the company in 2010 and is currently the director of packaging and business development at Ya Kun, a position he combines with his work in the music industry. Outside the home business, he instructors children string ensembles in two colleges, among other interests. ” It’s a pleasure to be able to complete both”, Loi acknowledged.
” Leading a identity business is a lot of responsibility”, he added. ” Ya Kun bears my father’s name. I owe it to my family to take the business ahead because they have already built so little.
NAVIGATING Custom AND Technology
This time, Ya Kun celebrates its 80th anniversary. For Loi, this is a heartfelt moment to reflect on all that the firm has accomplished and the road back.  ,
As a child, Ya Kun’s first impressions included visiting his aunts and uncles at the Lau Pa Sat channel on vacation. As a breakfast,” they always gave me dang toast”! opined Loi. They usually gave me” cracks,” which were broken into pieces, and served with toothpicks on a plastic dish.
Ya Kun was started by Loi’s grandfather, but it was his parents ‘ generation who expanded the company and made it a household name in Singapore. There are now 83 Ya Kun stores in the country, with outside franchise stores in areas such as China, Dubai, Myanmar, Philippines and more.
Even after joining the business, Loi admitted he did n’t originally intend to stay for long. ” When you are younger, it’s hard to see yourself doing the same thing for 30, 40 years. I wanted to proceed slowly at a time. Who knew, it has already been 14 times since I joined”, the 39- year- ancient said.  ,