PRIORITISING Experience
In addition, another Middle Eastern towns like Riyadh and Doha are drawing in a lot of Chinese visitors.
Mr Schubert Lou, chief operating officer at go service company Trip.com, said there is a shift in consumer actions from “pure buying” to prioritising experiences.  ,
” This cultural and artistic charm is actually happening”, he added. ” We’re seeing that that’s the desire of the people going ( there )”.
Some experts believe that the Middle East’s growing firm ties, along with expanded flight routes and visa-free access, have contributed to the tourism boom.
” It’s part of China’s international policy, in a way that they are representative of what the Taiwanese want to be seen as”, said Mr Shukor Yusof, founder of aircraft consulting firm Endau Analytics.  ,
” They want to go, they want to promote their people, and to show that China is also important, very much so, despite what happened during COVID-19″.
Authorities told CNA that countries in the region still need to improve their services to better handle the flow of Chinese visitors as Foreign go to the Middle East continues to grow.
Trip.com’s Mr Lou said these include having speech support, developing guided tours, and tailoring” their practice so that they can manage to accomplish things in the local style”.  ,
Ms. Liang’s excitement about more Arab countries is growing, particularly now that her friends have posted their travels online.
” We however really want to experience different cultures and customs, like those in the Middle East”, she added.  ,
” For instance, Egypt might have even greater variations compared to places within China, so we hope to go there and practice it first”.