The 36-year-old founder of this lingerie brand wants to create Singapore’s most comfortable bras

But, strapless bras, in her opinion, were a subpar wireless style.

As women perspire, existing cellular strapless bras tend to shift, pass and appear mishappen in tight-fitting clothes, requiring women to frequently change their bras throughout the day, she said.

To prevent the underwear from sticking to the body, many companies also use silicone in the bra cups and under the underband. This, Tan felt, was nervous in Singapore’s hot and humid conditions.

In 2018, Tan decided to design her own underwear – the 100 % Non-Slip Sleeveless Bra. Silicone-free, the underwear has foam at the top and bottom, as well as a part of non-slip material at the side strap to stop it from slipping and sliding. This bra’s pattern has been refined five days over the years, and remains one of the company’s books.

” Clients tell me that when they run for the vehicle, it won’t cut. Many of our clients are OLs ( office ladies ). When they go from meeting to meet, it stays up. Therefore, she said,” There is no need to do this ugly thing where they keep pulling and shifting.”

COMFORT-FOCUSED BRA DESIGN

A move toward comfort-focused style and mobile bras was a result of the pandemic. And I’m In rode this pattern.

” During COVID-19, a lot of frontliners wore our underwear. Because when they wear PPE ( personal protective equipment ), it is so hot and humid. Our Air-ee underwear collection takes and dispels sweat really well”, Tan said.