“The yuu Rewards Club was created to give consumers greater choice, convenience and flexibility, such that we can reward them for their everyday purchases,” said Mr Sng.
“We hope to allow consumers to accumulate and earn points as they shop everyday purchases and be able to redeem them for meaningful rewards across this network,” he added.
According to a survey of 1,000 Singapore residents, 60 per cent of them said they were increasingly looking to join a loyalty or rewards programme to save money, said minden.ai in a press release.
“It is also opportune that this platform addresses the everyday purchase habits for consumers, and we are happy that we are doing our part today to help consumers stretch their dollar to offset some of the inflationary pressures that they face in today’s inflationary environment,” said Mr Sng.
72 per cent of respondents were looking for cost savings on purchases, and two-thirds of respondents wanted the ability to redeem points on everyday spending, the survey showed.
Participating outlets and brands include Cold Storage, CS Fresh and Giant supermarkets, Guardian and 7-Eleven outlets. The yuu platform can also be used at the Mandai Wildlife Reserve parks – the Singapore Zoo, the Night Safari, River Wonders and Jurong Bird Park.
Members can also earn yuu points at BreadTalk, Toast Box, Food Junction, Food Republic, Food Opera, Butter Bean and Thye Moh Chan, as well as on Singtel products.
There are also offers specific to each brand. For example, if customers use the yuu platform at Giant, they could redeem offers like double the number of points on fresh vegetables and fruits, laundry items, rice, milk and cream, and triple the points on Meadows brand items.
All of these offers can be stacked in the same transaction, and will automatically apply when individuals shop at the participating outlets, said Mr Sng.
“We are happy to welcome more partners to come on board. Today we have some of Singaporeans’ favourite household brands that really are very consumer-centric in prioritising to reward their consumers. We hope to welcome more brands in time to come that equally focus on consumers as well,” said Mr Sng.