TAT, Huawei partner digitally

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Tourism Authority of Thailand governor Yuthasak Supasorn, second from left, and Huawei Technologies (Thailand) Chief Executive Officer Abel Deng, second from right, shake hands at the signing of a memorandum of understanding for ‘Digital Transformation and Innovation Development for Smart Tourism’ to promote the Thai tourism industry using advanced technologies from Huawei, including 5G, cloud, AI and AR/VR. The ceremony was presided over by Deputy Minister of Tourism and Sports Napintorn Srisanpang, first from left, and Jun Zhang, Vice President of Huawei Asia Pacific, first from right. (Photo: Chanat Katanyu)
Tourism Authority of Thailand governor Yuthasak Supasorn, 2nd from left, and Huawei Technologies (Thailand) Chief Executive Officer Abel Deng, second from right, shake hands in the signing of a memorandum of understanding meant for ‘Digital Transformation and Innovation Development meant for Smart Tourism’ to advertise the Thai tourism industry using advanced technologies from Huawei, including 5G, cloud, AI and AR/VR. The ceremony was presided over by Deputy Minister of Tourism and Sports Napintorn Srisanpang, initial from left, and Jun Zhang, Vice President of Huawei Asia Pacific, initial from right. (Photo: Chanat Katanyu)

The Travel and leisure Authority of Thailand (TAT) has created its first-ever memorandum of understanding (MoU) for a digital technology partnership with Huawei Technologies (Thailand), the local unit of the global tech power­house, within a bid to drive travel and leisure via digital alteration and innovation.

The MoU for “Digital Change and Innovation Growth for Smart Tourism”, which was signed recently, is meant to level up tech support for the tourism industry, which includes 5G, cloud and AI as well as augmented reality and virtual reality.

TAT governor Yuthasak Supasorn stated the MoU is definitely an initial phase from the cooperation over one year.

“TAT is the main government agency that helps promote Thailänder tourism as per the TAT Corporate Strategy 2023-2027, driving the “Thrive for Excellence” strategy with the purpose of becoming a data-driven company, ” he stated.

It will create a new tourism environment and drive travel and leisure recovery with a V-shape prospect while helping power the country’s growth in line with the bio-circular-green economy, he stated.

Mr Yuthasak said the country’s tourism industry has been hit by the outbreak for two years with the number of Chinese arrivals declining from typically 100, 000 everyday before the pandemic to 20, 000-30, 500 per month at present, most of whom are learners and those in business trips.

Abel Deng, chief executive officer of Huawei Technologies (Thailand), said digital technologies are usually reshaping the world.

“Huawei is devoted to leveraging advanced technologies to heighten TAT’s position as the proper leader driving Asia towards being a worldclass tourism destination, ” he said.

Through the cooperation, TAT and Huawei are usually preparing to implement the “Amazing Thailand is really a phone call away” task, for which TAT can create a video ringback tone, a call-waiting video showcasing the beauty of Thai tourist attractions, culture, food and traditions to market Thai tourism internationally through Thai 5G users using Huawei’s 5G as well as Huawei’s partner networks.

The two organisations furthermore joined forces to bring 5G innovative technology to stimulate Thailänder tourism through broadcasting the kingdom’s sightseeing attractions in real time on Huawei’s 5G network through TAT’s online media channels, including the Amazing Thailand YouTube approach and Amazing Asia application, as well as through various online channels of strategic companions.