- Rising worry about sustainability, concerned corporate &, financial methods
- helps students to take active roles in conservation and wellness activities.
For the past few years, Google search styles have noted Malay ‘ growing interest in conservation, along with natural topics like misleading, round economy, and food safety.
‘ Food stability’ experienced a strong 150 % increase in popularity from Jan 2022 to Sept 2023 compared to the preceding 20 times.
The country is among the top 10 globe when it comes to searching for topics like’ foods spend’,’ thrifting’, and ‘ environmental, social and corporate management’ ( ESG). This topic’s popularity increased by 230 % last year, surpassing the previous 20-month time, which was an all-time great.
Overall, the information suggests that Malay are extremely interested and concerned about sustainability, economic issues, along with accountable corporate and financial practices.  ,
Google shared the statistics during Project G Day last September, which is the celebration of the Tunku Abdul Rahman University of Management and Technology’s ( TARUMT ) sustainability initiative.
Project G Celebration
With the issue for the Earth’s climate and sustainability becoming a top priority, Project G was founded in the middle of 2023 to entice and inspire Gen Zs to become interested in promoting responsible change and promoting emotional well-being through green practices.
Supported by Google Malaysia, the project was led by final year students from the Bachelor of Communication ( Honours ) in Advertising.
One of the pupils, Tan Sze Ni, claimed that because of their significant occurrence in society, they had chosen to concentrate on ecological and mental health issues.
” Through this initiative, we hope to cultivate a century conscious of mental health, emphasizing endurance, enthusiasm, and a positive attitude, and encourage them to make small adjustments for the sustainable growth of the planet”, she added.
It’s great to have been a part of this program and to see TAR UMT students inspire Project G to encourage positive change among Gen Zs, said Richard Navarro, Google’s APAC Real Estate and Workplace Services ( REWS ) Sustainability Partner. We at REWS share the same desire to take strong actions to reduce the carbon footprint of our manufacturing and functions.
Cindy Poh Huay Yuet,  , Lecturer &, Programme Leader of Bachelor of Communication ( Hons ) in Advertising said,” We are excited to embark on this project supported by Google, an organization that embraces technology to solve its sustainability challenges” . ,
According to her, Project G enhances students ‘ educational experience by empowering them to actively participate in sustainability and wellness activities, having a deep and long-lasting effect on both the university and the community as a whole.
Tan agreed. ” We kids not only gained valuable experience in collaborating with big corporations in the real world but even developed collaboration, communication, and issue- solving abilities”.
” Google has supported us from the earliest stage where we were brainstorming ideas on the project, Green Heroes, along with data, content, and the event itself”, Cindy said.
In order to inspire others to embrace recycling and adopt a lifestyle rooted in sustainable living, TAR UMT and Google collaborated to form” Green Heroes,” a team made up of thought leaders ( mostly the students themselves ) and Google employees. They aim to highlight innovative sustainable practices, particularly upcycling ( reuse discarded materials in a way that produces a product of higher quality or value than the original ), as well as sharing valuable advice in short videos.  ,
The project had its very own mixed-reality animated mascot known as” Chapu” to engage with their target audience and inspire students to be more environmentally conscious and mentally fit. Chapu chronicles Project G’s journey and inspires students to be more environmentally conscious.
According to Tan, the project’s feedback was encouraging, noting that” Chapu was loved by many, and the university ( TAR UMT ) has continued to use this character even after the project is over.”
In response to the question of whether another Project G will be launched in 2024, Cindy responded,” We hope to carry on our initiatives for similar social responsibility projects, hopefully it takes off.”