Singapore software game developers seek to crack global market
While Chinese builders Cygames and SNK opened new headquarters in Singapore this year, along with their already-established rivals Hyundai and Capcom, businesses like Tencent, miHoYo, and NetEase from China have established bases there.
As more international games companies establish their presence in this country, Mr. Chia stated that the association is working closely with higher education institutions and government organizations to develop a native talent pool to match industry demands.
” This creates a lot of organisational knowledge. He told CNA that local talent who enters these companies can also emerge and offer options for some of their individual businesses and studios.
HUB FOR SEA GAMING SCENE
Mr. Chia added that Singapore could foster cross-collaboration and advancement with provincial game makers and serve as a hub for East Asian gaming.
” Collectively as a region … ( we can ) make better games, staff better studios… and drive the uplifting of the storytelling from our region to the rest of the world”, he said.
Southeast Asia has advantages over cookie-cutter games that are already on the decline, Mr. Barnard claimed, as well as low labor costs and distinct nations.
” We’ve reached a point where video game ‘ graphics are unmatchable. If you have some sort of art concept that’s interesting and does n’t look like anything else that’s out there … it can get a lot of attention”, he said.  ,
Publishers who invest in and promote video games have said that the game’s creativity must be balanced with caution and be approachable to buyers.
” We have to consider ( whether ) … we present these stories and narratives in a way that matters to the global audience”, said Mr Brian Kwek, the founder of Ysbryd Games, an indie game publisher based in Singapore and Britain.
He added that investments are necessary for the native gaming industry’s continued expansion.
Mr. Leyden’s suggestion to fresh developers would be to create solid foundations with games that can appeal to the target market right away.
” If you are just starting up, do n’t shoot for the moon… walk before you run. Build up your expertise set and acquire it frontward”, he said.
” Create a game that speaks to you, that compels you, that your neighbour, your town, your country is going to enjoy. Create a skill set that the people you know you appreciate as a key component of your career.
According to data-gathering company Statista, the global entertainment market is projected to grow at an monthly rate of about 9 % to reach US$ 363 billion by 2027.