Why is Malaysia’s e-commerce platform FashionValet under probe and what do we know so far?
THE WOMAN BEHIND THE BRAND ,
Public interest on FashionValet’s reported incompetence could also be attributed to the owner’s social media presence, with blogger-turned-entrepreneur Mr Vivy having over 1.8 million followers on Instagram.  ,
Ms Vivy, 36, was the creative producer of FashionValet, while her father was the chief executive officer. As of November 1st, both of their roles have resigned.  ,
A dominant figure in Malaysia’s style and organization business, Ms Vivy had starred in her fact television series- Love, Vivy- and authored the book” The Second Decade: My Journey from Blogger to Entrepreneur” that was published in 2022.  ,
She has also been awarded accolades, including a spot on Forbes ‘ 30 under 30 India record and Young Entrepreneur of the Year at the Asean@50 Achievement Awards in 2017.  ,
As Ms Vivy’s spectacular and beautiful lifestyle comes under scrutiny as the downfall of her business venture devolves into a national scandal.
Social media posts of her pleasure bag and foot set posted by Mr Vivy in the past under the tags “#crazybaglady” and” #eachofthemhasastory”- which have since been deleted - , have gone viral on social media.
Some online users have also criticized Ms Vivy for presenting a beautiful existence despite her company’s poor performance.  ,
” Vivy has SIX Dior saddle bags that cost RM19, 000 each, at least SIX Lady Dior handbags that cost between RM28, 000 to RM30, 000 each … For Hermes ( bags ), she has one Hermes Constance worth RM60, 000 and TWO Herbag, worth US$ 3, 050 each”, a netizen with the username @frhhh8989 posted on X on Nov 3, with the post garnering over 7, 900 reposts and 15, 000 likes as of Nov 8.  ,
The people number is, however, no brand-new to the controversy in Malaysia.
Social media also saw the release of a 2021 study paper by language instructors from the International Islamic University of Malaysia that examined Ms Vivy’s employ of “humblebragging speech.”  ,
Additionally, according to local media reports, Ms. Vivy was in the news for a blog on her Instagram story that referenced the use of fake Muslim telekung or bird prayer clothing.  ,
” We wear scarves for religion, be a good Muslim and do n’t support fake ripoff products, I cannot brain ( imagine ) how people can even buy fake telekung to pray also”, she posted, along with a picture showing counterfeit products of her luxury lifestyle brand dUCK.  ,
Ms. Vivy has made a clarified statement about her position, saying that she was opposed to those who support counterfeit goods rather than those who criticize those who use cheap items for prayer.  ,
However, Ms. Vivy had likewise spearheaded a number of notable charitable initiatives to assist underprivileged and front-liner groups in addition to the disagreement.  ,
In 2020, her fundraising effort- Var COVID19 Support Fund for clinical frontliners combating the COVID-19 crisis in Malaysia- raised RM1.14 million.
