Sterra claimed that it has published online articles that has suggested that Singaporean tap water is not safe for use.
In the ad in February, Sterra “attempted to mislead the public” into thinking that the government’s tap water contained dangerous micro-organisms, such as bacteria and algae.
” Restaurant does not tolerate any deceptive or deceptive statements made by businesses like Sterra to market their goods. Such claims may affect public trust in Singapore’s consuming waters”, said the agency.
It added that Singapore’s tap water is safe to drink and is well within the World Health Organization’s rules for drinking fluids value.
No point-of-use water treatment or filtering devices are required to treat the water more, according to PUB.
APOLOGY AND UNDERTAKINGS
Sterra  apologized and gave the CCCS an assurance that it would” prevent its unfair business practices and put in place an inner conformity policy to ensure that its marketing materials comply with good trading laws” following the investigation.
Additionally, Lim Liangzhi and Lim Wei Hou, Sterra’s managers, made specific commitments to stop any unfair business practices or to make any Sterra-related arrangements.
Sterra apologized in posts on Facebook and Instagram for the misleading advertising from February that made people believe Singapore’s click ocean was unsafe to drink.
Moving forward, we commit to never publishing false or misleading advertisements, even those that reference the standard of Singapore’s touch water.
Sterra thanked the CCCS and PUB for informing the company of their problems and giving it the “possibility to make things right” in its explanation.