Customer Visitors
International visitors to Singapore increased by 21 % to 16 million.
According to STB, the , major markets for guest visitors were China, Indonesia and India.
” Additional markets that exhibited good year-on-year progress included Japan, Taiwan, the UK, and the USA, representing a great combination of short, mid and long-haul industry”, said STB.
STB attributed the 30-day shared visa deduction with China, and Singapore’s solid rise in air connection as factors.
Other important factors that contributed to the overall rise in user arrivals include Singapore’s year-round calendar of live events and concerts, which has enhanced the government’s “appeal as a top tourist destination”.  ,
” In addition to important leisure events like the Formula 1 Singapore Airlines Singapore Grand Prix 2024 and Singapore Art Week, family-friendly attractions at precincts like Gardens by the Bay, Sentosa, and Mandai Wildlife Reserve, including the Bird Paradise, were also instrumental in boosting visitor arrivals and spending across the tourism sector and related industries,” according to STB.
Concerts by Coldplay, Ed Sheeran and Taylor Swift “generated substantial economic benefits and enhanced Singapore’s global brand, with spillover effects to adjacent tourism industries such as retail, dining and hotels”.  ,
STB continued to say that 2024 was an “exceptional year” for world-class entertainment and that it will continue to put an emphasis on attracting a range of events across the lifestyle and sports.
The nation’s strong performance in its tourism sector is” an affirmation of the industry’s efforts to refresh our products and experiences, as well as embarking on new collaborations this past year,” according to STB’s chief executive Melissa Ow.  ,
” Collectively, these efforts elevated Singapore’s destination appeal and strengthened the sector’s capabilities and competitiveness”, Ms Ow said.
2025 OUTLOOK
2025 international visitor arrivals are expected to hit between 17 million and 18.5 million, bringing in approximately S$ 29 billion to S$ 30.5 billion in tourism receipts, said STB.
Additionally, it acknowledged potential headwinds from” stemming from geopolitical tensions and macroeconomic challenges,” and continued to be focused on promoting tourism growth in an effort to advance and advance Singapore’s position internationally.
Ms Ow added:” Together with our industry partners, STB is committed to sustaining our tourism growth, by increasing Singapore’s mind share and market share, maintaining a diversified market portfolio , and strengthening destination vibrancy”.
In 2025, Singapore’s tourism landscape will continue to welcome new developments, including the introduction of new attractions and experiences, and a robust line-up of leisure and MICE events, the board said.